Roofing Business Partner Podcast

Imagine this, you're shingling on a Roof as an employee of a 1 crew Roofing Company... and you fall off to find out you have broken your back and your shoulder.

What would you do? 

If you're Caleb Oberg you walk it off, take a job as a Production Manager and proceed to learn everything there is to know about running a roofing company. From Sales and Marketing to Xactimate and Quickbooks, and everything in between! 

In this Episode, Caleb Oberg shares lessons and reflections on his come up with Oberg Roofing, and you will learn the following: 

• How to Implement the Catch-All to keep crews happy, retain crews longer, and make more money! 
• How being born in 1980 was crucial to his love for innovation and technology
• Build, Scale, and support the community with Marketing Interns
• How he is adapting to the inside-outside sales model in a busy roofing company
• When and why to hire Consultants 
• How he chooses when to recruit, figure things out himself, or bring in experts
• What it's like to make life-changing decisions in business while raising two daughters 
• How to build and compensate in house and subcontracted crews
• How to make decisions out market position in a geographical location that gets shut down with northern Minnesota Winters

If you would like to Connect with Caleb Oberg you can do so by searching his name or finding him in Level the Playing Field. 

For more episodes and content, or to Connect with Adam Sand visit RoofingBusinessPartner.com

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Ever wonder How long it will be until we have a Billion Dollar Residential Roofing Company? 

This is something that has been on my mind for some time now. 

If you want to do the math on how to get there it is pretty simple. 10 markets, 5000 customers per market, and $20,000 average ticket.

There is a good chance that SIRC, Apple Roofing, Monarch Roofing, Roofing.com, Roofers LLC, Modern Roofer and many others are on their way there.

But what does that look like? As we have been working on the RoofingBusinessPartner.com website rebrand, I basically shut down a team of 4 people and said I needed to record a podcast episode and everyone had to be quiet. This has been something I have been contemplating deeply for about a year now. Watching everything that is going on in the industry; seeing all the crazy flow of capital into the industry. Looking at trends in Tech and the money going to the roofing software side.

I was going to wait until the Roofing PROcess Conference on december 2nd to talk about this, but then I Got cold feet and thought.... I need more data. So for those of you that listen to this I was hoping you could give me your thoughts on the subject I discuss today. Am I a tin hat wearing fool? Have I stumbled across something that the industry is too busy roofing to see?

Feel free to reach out to me any way if you have thoughts, feedback, or insights! Anonymous or on the record. I don't care!

[email protected]

+1-780-863-4653

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In this episode I explain how I use FREE 2019 techniques to ACTUALLY achieve 1st page ranks ON GOOGLE.. Why NOBODY DOES IT... (it’s a grind) + how you can do it for NEARLY FREE. Google ranks sites way differently than it did 5 years ago. Most agencies doing SEO for roofers treat it like a “value add-on” rather than a strategic power play. 😒 this is just ONE of the points I’ll be making on stage at RoofConference.com ! --- Send in a voice message: https://anchor.fm/RoofingBusiness/message

I saw a “Roofer Lead Gen” guru in the Private click funnels group talking smack about roofers. THAT I WONT STAND FOR! Plus I’m having past students Beta Test my new FB Ad course. Some aren’t taking action yet and so I read you the email I sent them.... my opinion on the Guru of 3 months that says roofers are stupid... and what you need to do BEFORE ANYTHING ELSE... to be successful in advertising your roofing company in a new way! --- Send in a voice message: https://anchor.fm/RoofingBusiness/message

The success of your Facebook Ads is all in how you Qualify and Manage the people doing it! In this episode I teach you How to Hire, what to Pay, and the keys to Manage a FB Ad Agency! • Learn FROM me what’s real, what’s not, and how to tell the difference. • MASSIVE 2 HOUR episode! Listen to it in chapters on Anchor • ⚓️ CHAPTER LIST: • Not Everything is as it Seems! • Construction is Usually 5 years Behind • How to Spot a Liar 🤥 • Knobs and Dials vs. Strategy and Content • DO NOT PAY PER LEAD!! • (GAME) How much would you pay for this lead? • A Hole in One doesn’t make you a Golf Pro! • So how do we Put it All Together? • What’s your customer and budget? • Why they need to know Budget... • Ingredients First... Tools Second! • MAJOR RED FLAGS!! 🚨 • 3 pricing Models of Agencies ... • Consultants vs. Agencies • Ad management costs broken down... • How much work is involved in making a FB AD? • You are the CEO of your Roofing Company! • $400 leads are what happens with bad management! • Reports... what to ask for, what to track! • How to be a Dream Client and Win!! --- Send in a voice message: https://anchor.fm/RoofingBusiness/message

In today’s episode, you’ll hear my interview with Randy Brothers from Elite Roofing. Randy is the author of the bestselling book Start it, Build it, Grow it: The Contractor’s Guide to Success. He also started The Roofing Academy, a coaching course that roofers can use to help them start, build, and grow their roofing businesses from almost any financial level.

Listen to today’s interview to hear Randy’s story and why he’s working to improve the roofing industry for everyone. During the interview, we’ll discuss why Randy thinks the roofing business is such an attractive industry, where Randy’s company is at today, and what made him decide to write a book and start The Roofing Academy.

Highlights of today’s episode include:

• How Randy got started in the roofing industry
• Why Randy thinks the roofing industry is so attractive
• Where Randy’s company is at today
• How constant education played a role in building Randy’s business
• What made Randy decide to write a book
• The most important lesson in Randy’s book
• What The Roofing Academy does for people in the roofing industry
• What listeners who are interested in Randy’s work should do first
• What Randy would change about the roofing industry if he could change one thing
• What Randy sees transforming in the industry

Links:

Randy Brothers

Start It, Build It, Grow It: The Contractor's Guide to Success by Randy Brothers

Elite Roofing

The Roofing Academy

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Of all the tools that can help a roofer improve their business, the video tool is the biggest change maker. That’s especially true when it comes to improving sales numbers. But it’s not enough just to have the right video tool. You also need to know how to use it. What types of videos are most useful? What styles or scripts should you be using to motivate and inform your customers? Listen to the episode to learn more about the video tricks you should be using and why they work. 

Highlights of today’s episode include:

• Best tools for roofers
• Why the video tool has been the biggest change agent when it comes to increasing sales
• Common questions about the video tool
• Why it will continue to get harder to stand out and motivate a customer for an in-person appointment
• Using the video tool’s mobile app
• 2 Types of videos to use with the mobile app
  • Instant personalized videos
  • Automatic premade videos
• 4 Styles of videos
  • In-the-moment selling
  • Roof Walkthroughs
  • Instant Evergreen Explainers
  • The Storm Reward

Links:
 

Top Tools for Roofers

Bomb Bomb Video Tool Guide

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When looking for a great place to market your roofing business. Don’t worry as much about if YOU use the platform. Think about LinkedIn as a gathering place of above average income earners who value social and value and respect 21st century businesses. Be THE roofing company that embraces this technology and WIN! The fact that CPM’s are underpriced and they JUST released the video view objective is your trigger to get into the platform. This was Facebook for me 6 years ago! --- Send in a voice message: https://anchor.fm/RoofingBusiness/message

Introducing Anchor Episodes. So many of the episodes I create take a week or two worth of studying and hard work, scripting recording and producing. This is a way for me to produce content quicker and easier with smaller easy to use and immediate impact for tips that you can use to improve your roofing business today! You can also send voice messages on anchor to quickly ask me questions in the middle of an episode as soon as you have it while you’re listening to it ...it’s super cool. In this episode I discussed something that just happened while I was helping one of my clients with their CRM system. Super fresh in my mind and immediate impact full learning lessons that you can go through to improve your roofing company so definitely have a listen definitely download anchor and definitely send me any voice message questions so that I can improve the experience for you guys. --- Send in a voice message: https://anchor.fm/RoofingBusiness/message

Sometimes you can learn a lot from a similar business’s marketing strategy, even if that business isn’t in your industry. In today’s episode, you’ll hear my interview with Steve Loiselle, Owner and Founder of Lightning Media Inc. Steve had the same mentor that I did for learning about Facebook ads, and he uses that information on behalf of his clients. In today’s episode, we’ll do a deep dive into Steve’s campaign for a snow removal service. Listen to the episode to hear how Steve got his client’s business noticed, how he launched a Facebook Messenger ad campaign, and how he employed bots to keep up with the large influx of leads that came in as a result of his ad campaign.

Highlights of today’s episode include:

• How Steve’s history as a police officer influences his work now
• Where Steve got experience helping other companies attract customers
• Who Steve’s customers are now
• The power of finding a specific group to work with
• Steve’s snow removal client, and how he was advertising before Steve got there
• What Steve did to get his client’s snow removal business noticed
• How Steve targeted the ads
• Steve’s budget for the Facebook ad
• Where the idea of running a Facebook Messenger ad campaign came from
• The offer Steve used in the Messenger campaign
• How the Messenger campaign began to generate leads
• How Steve built and used a bot to handle the leads that the Messenger campaign generated
• What Steve did to generate even more business following the original Messenger campaign
• How Steve would advise a local service business that’s looking to hire an agency

Links:

This Weeks Freebie – A Free PDF Breaking down the Exact Campaign that Steve and I discuss

Lightning Media

Lightning Media on Instagram

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