Search Laboratory Podcast

In this thought-provoking podcast, a team of digital marketing experts deep-dive into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world. They explore the role of cutting-edge technologies like AI and machine learning in modern marketing and speculate on how these tools will shape the future of the field. This is a must-listen for anyone looking to stay ahead of the curve in the ever-evolving world of B2B marketing.

In this episode, we are joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. Together they reflect on the turbulence the pandemic caused for the travel, tourism and hospitality sector and how they dealt with the disruption. The team explore the challenges and opportunities the travel industry faces as it gets back on its feet, how to build a strategy to scale activity as demand increases, and how you can shift your business towards digital maturity.

In this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know. They cover the various changes to data privacy in recent years, and the impact on analytics, as well as marketing tracking and execution. They also explore compliance, user sentiment and behaviour, the latest technological updates and what marketers should be doing now.

In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discuss the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Exploring the importance of tracking the right data to unlock the insights that will lead to true business growth. 

In this podcast episode, Search Laboratory’s CEO, Chris Attewell, is joined by Leonie Mann, Head of Technical SEO, Pete Whitmarsh, Head of Paid Media, James Kenny, Head of Programmatic and Jimmy McCann, Head of Digital Strategy. The team are also joined by Julia Munder, International Marketing Director of luxury leather goods brand Maxwell-Scott. In the face of a cookie-less landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, the team discuss the current and emerging trends of 2022, with an eye towards retail.

In this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former Chief Marketing Officer of IG Group. They unpick what business intelligence actually is, how data gathering has changed over the years and how a myriad of data sources are then used to create a data-driven digital strategy. They explore examples of what can be done, and the tools you can use at different stages in your business intelligence journey.

In this episode, Search Laboratory's Founder, Ian Harris, is joined by a team of experts to discuss the lessons learned from last year's holiday season, the trends across digital channels and their predictions on the role of the high street this year. They recommend strategies to maximise your Black Friday sales, including taking into account the lifetime value of a customer, best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and tapping into audiences’ discovery mindset. The team also cover the implications of privacy, with users opting out of cookies and the effect this has on retargeting and audiences.

In this podcast episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now.

 

In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it's accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as marketplaces.

In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.