Startup Espresso

How can one truly fail after making a market-changing acquisition?

Here's the story of a company that bought another company and established a monopoly (almost). They made it impossible for anyone else to compete with them in at least one market.

Then, they did something stupid and we are here to roast them.

In the startup world it's absolutely incredible what huge opportunities your competitors can create for you, just by being silly and making the wrong decisions.

Listen to this episode. It's a really great example.

How can one truly fail after making a market-changing acquisition?

Here's the story of a company that bought another company and established a monopoly (almost). They made it impossible for anyone else to compete with them in at least one market.

Then, they did something stupid and we are here to roast them.

In the startup world it's absolutely incredible what huge opportunities your competitors can create for you, just by being silly and making the wrong decisions.

Listen to this episode. It's a really great example.

It's Back to School and back to Startup Espresso!

In this episode, Paul and Florin grind everything related to how different seasons and even different time intervals affect your cashflow, sales and marketing.

No financial Quarter is the same and performance from Quarter to Quarter is different from business to business. That's why we give examples of ways to deal with events like: "Back to School", "Halloween", "Women's Day", "Valentine's Day", "Black Friday", but we don't stop there:

• startups that can be affected by seasons
• how to think about moving inventory, according to different seasons
• how to create seasonal offers
• boring types of seasonal offers Versus super creative seasonal offers
• using business seasons to plan ahead
• studying Quarter to Quarter performance over many years to fix cashflow problems
• how you can do Seasonal offers for a SaaS versus a traditional business
• how even different periods of time, like: "when do your customers earn their paycheck? which time of the month?" can affect your sales and how to plan ahead for these cases.

It's Back to School and back to Startup Espresso!

In this episode, Paul and Florin grind everything related to how different seasons and even different time intervals affect your cashflow, sales and marketing.

No financial Quarter is the same and performance from Quarter to Quarter is different from business to business. That's why we give examples of ways to deal with events like: "Back to School", "Halloween", "Women's Day", "Valentine's Day", "Black Friday", but we don't stop there:

• startups that can be affected by seasons
• how to think about moving inventory, according to different seasons
• how to create seasonal offers
• boring types of seasonal offers Versus super creative seasonal offers
• using business seasons to plan ahead
• studying Quarter to Quarter performance over many years to fix cashflow problems
• how you can do Seasonal offers for a SaaS versus a traditional business
• how even different periods of time, like: "when do your customers earn their paycheck? which time of the month?" can affect your sales and how to plan ahead for these cases.

Are you generating cash, or wasting cash? Paul and Florin will try to help you find out for yourself in today's episode.

- getting a business plan
- creating a first model for how your cashflow will work
- going bootstrapped or receiving an investment
- how does your behavior change after you get a lot of money and have much gold at hand?
- what does your time cost?

And many others will follow as you listen to the episode.

Where first time founders usually fail is at tracking their costs and understanding how their cash situation evolves over different periods of time.

Do you remember Eric's idea on Lean Startups: the most iterations you can make BEFORE your money runs out !!! If you don't know WHEN it runs out, you're gonna run out of possible iterations very fast.

The co-hosts will walk through many important things to know and to think about.

Are you generating cash, or wasting cash? Paul and Florin will try to help you find out for yourself in today's episode.

- getting a business plan
- creating a first model for how your cashflow will work
- going bootstrapped or receiving an investment
- how does your behavior change after you get a lot of money and have much gold at hand?
- what does your time cost?

And many others will follow as you listen to the episode.

Where first time founders usually fail is at tracking their costs and understanding how their cash situation evolves over different periods of time.

Do you remember Eric's idea on Lean Startups: the most iterations you can make BEFORE your money runs out !!! If you don't know WHEN it runs out, you're gonna run out of possible iterations very fast.

The co-hosts will walk through many important things to know and to think about.

Focus Pages and Content Marketing are the topics that we'll be grinding during this episode.

Stay tuned in to the podcast, because SEO for Startups has never been explained better.

Your hosts, Paul and Florin go through many situations and examples to help you identify the best in which you and your startup could expand your reach via search engines.

Since leads which arrive to your website from search engines like Google and Bing tend to perform at least 2 times better than leads from ads, it's definitely worth checking these ideas out.

If you don't know your way around SEO, it's very easy to get lost in the many tasks and sub-tasks you need to perform. Actually, Florin has extensive knowledge of this market, due to his time at Cif2.net and then at the Squirrly Company. Having helped hundreds of thousands of people learn about search engine optimization, Florin started seeing clear patterns in the way people fail at ranking on search engines.

The biggest reason why people can't do SEO is because they never focus on the right aspects they need to change.

With over 200 reasons for Google not to rank your pages, there's quite a few things you'll need to pay attention to. Therefore, a question presents itself: which of these reasons will you start with?

Aaaaand, everybody just starts with everything, which is a sure way to get lost in the labyrinth.

Therefore, what you need is: a Focus Pages based strategy when you do SEO for Startups.

Especially because you're on a startup budget, you don't really have the time to burn on the wrong elements.

Which are the right elements then:

• keyword research
• semantic SEO keywords, to make sure search engines "understand" what the topic is related to
• backlinks, social media signals, inner links
• tracking your rankings
• choosing indirect keywords vs direct keywords (with levels 1, 2, 3, 4)

However, the best way to work without getting headaches about these aspects:

• Choose your most important 5 pages. You know: those pages which really bring you results and you want to make sure you get them seen on the first page of Google search.
• Place them into the Focus Pages section of Squirrly SEO. You can start using the tool for free, if your site is based on WordPress.
• You'll see the chances of ranking for every single one of those 5 pages.
• The just turn the Red Elements to Green and you will win. That's as easy as it can get when it comes to SEO for Startups.

Especially if you're a busy founder and you need to make haste with getting more users, you'll be happy to know you can just work on those red elements. Just focus on turning them to green.

Everything is made in such way, that by guiding you through those elements, you will begin understanding how to build a strategy for your SEO.

Focus Pages shows you exactly how to turn a red element to green and then it also shows you the exact tool (included in your Squirrly SEO package) which helps you turn it to green.

Because this is smart piece of software, it knows that it needs to treat each page separately. You will not get generic advice. Everything is adapted from page to page.

And then you are assisted in fixing everything.

SEO for Startups has never been easier. A lot more ideas in the audio of this podcast.

Focus Pages and Content Marketing are the topics that we'll be grinding during this episode.

Stay tuned in to the podcast, because SEO for Startups has never been explained better.

Your hosts, Paul and Florin go through many situations and examples to help you identify the best in which you and your startup could expand your reach via search engines.

Since leads which arrive to your website from search engines like Google and Bing tend to perform at least 2 times better than leads from ads, it's definitely worth checking these ideas out.

If you don't know your way around SEO, it's very easy to get lost in the many tasks and sub-tasks you need to perform. Actually, Florin has extensive knowledge of this market, due to his time at Cif2.net and then at the Squirrly Company. Having helped hundreds of thousands of people learn about search engine optimization, Florin started seeing clear patterns in the way people fail at ranking on search engines.

The biggest reason why people can't do SEO is because they never focus on the right aspects they need to change.

With over 200 reasons for Google not to rank your pages, there's quite a few things you'll need to pay attention to. Therefore, a question presents itself: which of these reasons will you start with?

Aaaaand, everybody just starts with everything, which is a sure way to get lost in the labyrinth.

Therefore, what you need is: a Focus Pages based strategy when you do SEO for Startups.

Especially because you're on a startup budget, you don't really have the time to burn on the wrong elements.

Which are the right elements then:

• keyword research
• semantic SEO keywords, to make sure search engines "understand" what the topic is related to
• backlinks, social media signals, inner links
• tracking your rankings
• choosing indirect keywords vs direct keywords (with levels 1, 2, 3, 4)

However, the best way to work without getting headaches about these aspects:

• Choose your most important 5 pages. You know: those pages which really bring you results and you want to make sure you get them seen on the first page of Google search.
• Place them into the Focus Pages section of Squirrly SEO. You can start using the tool for free, if your site is based on WordPress.
• You'll see the chances of ranking for every single one of those 5 pages.
• The just turn the Red Elements to Green and you will win. That's as easy as it can get when it comes to SEO for Startups.

Especially if you're a busy founder and you need to make haste with getting more users, you'll be happy to know you can just work on those red elements. Just focus on turning them to green.

Everything is made in such way, that by guiding you through those elements, you will begin understanding how to build a strategy for your SEO.

Focus Pages shows you exactly how to turn a red element to green and then it also shows you the exact tool (included in your Squirrly SEO package) which helps you turn it to green.

Because this is smart piece of software, it knows that it needs to treat each page separately. You will not get generic advice. Everything is adapted from page to page.

And then you are assisted in fixing everything.

SEO for Startups has never been easier. A lot more ideas in the audio of this podcast.

In this 4th Episode, you'll get to listen to fresh perspective on why joining a Founders Club is a great way to do growth-focused networking.

Founders Club: why would you join one? How could you start one?

Paul and Florin discuss this at length during this episode.

You'll get to hear how becoming part of a Founders Club is different from going to conferences, networking events, meetups, tech startup drinkabouts, etc.

You'll also hear:
- how to choose your club
- how to start a club
- types of clubs
- who should join your club?
- why this could be a very good way to spend your time
- when to know you have outgrown the club

In this 4th Episode, you'll get to listen to fresh perspective on why joining a Founders Club is a great way to do growth-focused networking.

Founders Club: why would you join one? How could you start one?

Paul and Florin discuss this at length during this episode.

You'll get to hear how becoming part of a Founders Club is different from going to conferences, networking events, meetups, tech startup drinkabouts, etc.

You'll also hear:
- how to choose your club
- how to start a club
- types of clubs
- who should join your club?
- why this could be a very good way to spend your time
- when to know you have outgrown the club