Multifamily Insights

Ruchir Shah has been working with skilled trade workers since he graduated from Stanford. His dream has always been to solve the skilled trade shortage and help blue-collar workers find high-paying jobs.

In this episode, we talked to Ruchir about how SkillCat ensures accurate educational content, the efficient certification process, SkillCat’s impact on vocational education, the pros and cons of uncertified methods, his other projects and much more.

Announcement: Join the Apartment Investing Mastermind here.

Digital Education;

02:18 Ruchir’s background;

03:58 How SkillCat’s solution works;

06:17 Making sure of the educational components’ accuracy;

09:33 How much time spent to get certified;

10:18 The impact of SkillCat;

14:16 Pros and cons of uncertified methods of education;

16:24 Ruchir’s other projects;

18:07 Round of Insights

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Round of Insights

Apparent Failure: His previous start up idea on AI mirror assistant app.

Digital Resource: learnui.design.

Most Recommended Book: Shogun.

Daily Habit: Waking up early in the morning to focus on goals.

#1 Insight for learning a new skill or trait: Diving into that desired skill deep and spending enough time on it.

Best Place to Grab a Bite: Shizen.

Contact Ruchir:

https://www.skillcatapp.com/

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Adrian Danila's journey in property management began in 2003 as a part-time groundskeeper. Over two decades, he's become a recognized expert in the multifamily industry, leading service departments for portfolios of up to 32,000 apartment homes. Adrian's collaborations with industry giants like Greystar and Cortland attest to his expertise.

In August 2023, Adrian founded Multifamily X, transitioning to a full-time entrepreneur. With over 20 years of experience, he's dedicated to empowering businesses and investors, including Danila Real Estate. Beyond his professional pursuits, Adrian is passionate about mentoring and hosts the Multifamily Chronicles podcast. His legal background from the Romanian-American University enriches his multifaceted expertise.

In this episode, we talked to Adrian about the importance of preventive maintenance, key steps in property management, common oversights by investors and operators, practical tips for success in maintenance, and much more.

You can join the Apartment Investing Mastermind here.

Insights on Maintenance;

02:37 Adrian’s background;

08:55 What investors and operators tend to miss;

10:31 Preventive maintenance, and what should owners do;

14:17 Property management from construction and maintenance;

18:35 Setting maintenance technicians for success;

23:44 The due diligence process;

28:12 Checking necessities first by one-self vs. a third party confirmation;

32:13 Steps that are overblown and easy to fix;

35:59 Round of insights

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Round of Insights

Apparent Failure: Too much perfectionism.

Digital Resource: All applications that are specific to inspections.

Most Recommended Book: Tools Of Titans.

Daily Habit: Getting up early and walking for 25 minutes.

#1 Insight for managing due diligence: Hiring the right people with the right knowledge.

Best Place to Grab a Bite: Agave.

Contact Adrian:

https://www.multifamilyxconsulting.com/

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In 2001, Tom was financially strapped and seeking change. A near-death experience during whitewater rafting sparked his journey into real estate investing, which ultimately rescued him both personally and financially. With hundreds of successful deals under his belt, Tom now shares streamlined negotiation, marketing, and business techniques to guide others from stagnation to profitable deals.

Tom specializes in helping real estate investors of all levels build or re-engineer their businesses to align with their personal goals and lifestyles. Whether you're a newcomer struggling to start or an experienced investor looking to realign, Tom's step-by-step approach brings clarity and results. By honing in on core elements, Tom empowers investors to make impactful tweaks that lead to more money, time, and freedom for their passions.

In this episode we talked to Tom about developing crucial market skills and effective wholesaling strategies, the importance of negotiation skills, leveraging these techniques for significant growth, advice for those in the commercial space, and much more.

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Principles and Tips for Negotiating Real Estate;

02:24 Tom’s background;

06:09 Developing skills in the market;

09:24 Strategies in wholesales;

10:37 Benefits of solid negotiation skills;

13:25 Specific tips for negotiating;

16:36 How Tom grew by leveraging these techniques;

17:45 Why marketing tends to die and what to do;

19:52 Some more tips and strategies;

22:02 Cold calling vs. “warm” calling;

22:59 Getting unstuck in marketing strategies and skills;

23:59 Tips for people in the commercial space;

26:36 Round of insights

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Round of Insights

Apparent Failure: The outcome of his first 6-unit building.

Digital Resource: DealMachine.

Most Recommended Book: To Be or Not to Be Intimidated?: That is the Question.

Daily Habit: Putting on “electronic study music” to focus on work, and set a minute-based deadline on a certain task.

#1 Insight for negotiating: Remembering the other side needs to get the deal done as well.

Best Place to Grab a Bite in Sarasota: Mar Vista.

Contact Tom:

https://www.tomzeeb.com/

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Tim Little is the founder and CEO of ZANA Investments, a Tampa-based real estate investment firm named after his two daughters, Zara and Lana. He's passionate about helping fellow military veterans escape the "landlord trap" and get competitive returns by providing opportunities to invest passively in apartment buildings.

Tim started investing in real estate with a duplex in 2014 and has grown to a portfolio of 693 co-owned units valued at over $90 million. Practicing what he preaches, he also passively invests.

In this episode, we talked to Tim about investing strategies, developing the right mentality, analyzing deals, and much more.

Announcement: Join our Apartment Investing Mastermind for just $89/month

Property Ventures;

02:28 Tim’s background;

06:40 Tim’s duplex in Richmond;

13:01 An insight on investing strategies;

16:51 The apartment syndication and Tim’s first deal there;

20:51 Setting the right mentality;

23:51 Where Tim’s at today;

28:12 Deciding which deals are worth it;

33:47 Round of Insights

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Round of Insights

Apparent Failure: Not experiencing a great deal due to different vision sets between partners.

Digital Resource: ChatGPT.

Most Recommended Book: Atomic Habits

Daily Habit: Taking some time out to think clearly, or going for a walk.

#1 Insight for Multifamily Investing: No need to be an expert, but know enough to ask intelligent questions.

Best Place to Grab a Bite: Edison Food & Drink Lab

Contact Tim:

[email protected]

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Anthony Winston III, the driving force behind Winston Engineering Inc., embarked on his engineering journey in Chicago, IL. Armed with a Bachelor of Science degree in Electrical Engineering from Arizona State University, specializing in Power Transmission and Distribution, Anthony was poised to make a meaningful impact on the construction industry while cherishing moments with his family.

Before founding Winston Engineering, Inc, Anthony accumulated extensive experience, coordinating automated Lutron lighting design, developing controlled plug load systems, and designing temporary power systems for projects like Loma Linda Children’s/Adult Hospital. These endeavors shaped his expertise and formed the bedrock for the values that define Winston Engineering, Inc. today.

In this episode, we talked to Anthony about key aspects of building a successful company, finding clients, effective pricing strategies, commonly made mistakes in the sector, and much more.

Announcement: Check out theApartment Investing Mastermind

Pre-construction Strategies;

02:29 Anthony’s background;

05:41 Working on missiles and radar technology;

06:27 How Anthony built his company;

09:34 Tips for finding your initial clients;

11:12 Recommendations on pricing strategy;

12:40 Typical projects in the market;

14:33 Ideal process flow in Anthony’s viewpoint;

17:46 Commonly made mistakes in the sector;

19:28 Advices on first-time developers;

21:17 Anthony’s favorite project so far;

24:40 Round of Insights

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Round of Insights

Apparent Failure: Failing a big project due to COVID-19 outbreak.

Digital Resource: Monday.

Most Recommended Book:

1) King Leopold’s Ghost

2) Adversity for Sale: Ya Gotta Believe

Daily Habit: Planning the next day on a whiteboard, right before leaving the office.

#1 Insight for Building an effective and powerful website: Setting clear expectations with one’s team, and setting up proper timelines.

Best Place to Grab a Bite: Bar Sofia

Contact Anthony:

https://winstoneng.com/

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Chris Finlay is the CEO and CIO of Lloyd Jones LLC. His journey began in the early 1970s when, in tandem with his father-in-law, he ventured into an avocado grove, even while he soared the skies as a pilot for Eastern Airlines for a remarkable 16-year stretch. As his entrepreneurial spirit took flight, Chris transitioned into the multifaceted world of real estate, leaving an indelible mark on the industry.

A pioneer in commercial brokerage, Chris Finlay revolutionized the industry with his "white shirt and tie" ethos at the helm of the Finlay companies. This catapulted the firm to become one of New England's largest real estate organizations. With divisions in appraisal, property management, and an esteemed educational arm, Finlay's legacy continues to shape the trajectory of real estate professionals today.

In this episode, we talked to Chris about market dynamics, strategic planning for pivoting when the market changes, why they now focus on senior housing, and much more.

Announcement: Check out theApartment Investing Mastermind

Multifamily and Senior Housing;

02:23 Chris’ background;

04:46 A high-level perspective on the market;

11:44 Planning the timeframe;

13:57 Transition into senior housing;

16:28 Types of senior housing;

23:12 Identifying the correct location;

29:45 Round of insights

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Round of Insights

Apparent Failure: An unexpected historical renovation that resulted in a loss.

Digital Resource: The free data provided by major brokerage firms and their websites.

Most Recommended Book: Billionaires' Row

Daily Habit: Getting up early and thinking about goals and accomplishments.

#1 Insight for Building an effective and powerful website: Having a proper operating platform for managing assets.

Best Place to Grab a Bite: Terry Black’s BBQ

Contact Chris:

https://www.lloydjonesllc.com/

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support, a game-changing venture offering unparalleled technical support to WordPress website owners. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for a diverse clientele, from businesses to personal brands. His commitment to excellence is evident in his ability to communicate intricate technical details to non-tech-savvy clients, ensuring they achieve their digital goals.

Now, with SwiftPress Support, he’s expanding his horizons to offer SEO, Google Ads, landing page design, and comprehensive care plans including web hosting. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club. When he’s not revolutionizing the digital landscape, he’s actively engaging with his community, sharing insights, and building connections.

In this episode we talked to Peter about WordPress’ advantages, effective SEO strategies, key elements of website design, Swift Press and its offerings, optimizing websites and enhancing online presence, and much more.

Announcement: Check out the Apartment Investing Mastermind

Digital Discourse;

02:20 Peter’s background;

04:18 WordPress vs. other platforms;

06:04 An insight on SEO;

07:06 SEO on WordPress and building up your website;

12:12 Key pillars of website design;

14:47 Content and the context of information within a website;

16:50 Evolving technology and AI;

19:43 The challenges of AI in terms of privacy;

22:06 Offerings of Swift Press;

27:57 Ideal clients of Swift Press;

30:49 Round of insights

Announcement: Download Our Sample Deal and Join Our Mailing List

Round of Insights

Apparent Failure: Cleaning up the pool without professional help.

Digital Resource: Sider.ai

Most Recommended Book: Thinking, Fast and Slow

Daily Habit: Spiritual practices.

#1 Insight for Building an effective and powerful website: Seeking professional help, especially if it’s not your expertise.

Best Place to Grab a Bite: Green Olive

Contact Peter:

[email protected]

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Darryl Murphy Sr is a Managing Partner with a proven track record in real estate investing since the early 1990s. With extensive experience owning and managing properties across multiple states, he has a comprehensive understanding of real estate markets and the investment landscape. Currently, he owns 24 units with 42 self-storage units in Dayton, TX, 80 units in Vicksburg, MS, and land in Chester, Pennsylvania, and has gone full cycle on 104 units in Augusta, GA. Darryl is also part of a team that collectively owns over $90 million worth of apartments and over 6,500 units.

With a focus on continuous learning and professional development, Darryl has completed various educational programs and courses related to real estate. His qualifications include completion of Nursing, as well as advanced real estate courses such as Commercial Real Estate Certification, Real Estate Syndication, and Multifamily Real Estate Investing. Darryl is also an advisor and board member for several investment groups with a strong community focus.

In this episode, we talked to Darryl about his extensive experience in real estate, insights on managing properties from a distance, the importance of on-site management, the significance of investor relations, and much more.

Announcement: You can join the Invest Beyond Multifamily Conference here.

Asset Management;

02:40 Darryl’s background;

03:07 What Darryl is working on these days;

03:40 Managing a property in Texas from New Jersey;

07:06 Key lessons learned on a particular asset;

15:42 Insights on “boots on the ground” management;

22:07 Insights on asset management;

26:29 How to take good care of the investors;

28:16 Info on Darryl’s Mastermind event;

29:52 Round of Insights

Announcement: Download Our Sample Deal and Join Our Mailing List

Round of Insights

Apparent Failure: Darryl’s first ever deal.

Digital Resource: ActiveCampaign

Most Recommended Book: Frederick Douglass: Prophet of Freedom

Daily Habit: Praying to god every morning for all the opportunities, and the experiences to learn something new.

#1 Insight for Diving into Managing Investor Relationships: Maintaining constant vigilance over one's property and actively tending to its requirements.

Best Place to Grab a Bite:

1. Moorestown, NJ: Firebirds

2. Houston, TX: The Brisket House

Contact Darryl:

[email protected]

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Maribeth Ross is a high-energy, award-winning marketing exec with over two decades of industry experience. A visionary leader in strategic planning and change management, Maribeth brings a consultative style and a knack for influencing at all levels. Armed with a deep understanding of statistics and marketing metrics, she excels in persona-based marketing and statistical analysis.

With outstanding communication skills, both written and verbal, and a technical prowess spanning various industries, Maribeth is here to share insights that can transform your marketing game.

In this episode, we talked to Maribeth about key marketing insights and the impact of digitalization, A.I. technology, the value of tools like PERQ, the evolving landscape of the industry, and much more.

Announcement: You can join the Invest Beyond Multifamily Conferencehere.

How A.I. and Tech Impact Multifamily;

02:23 Maribeth’s background;

03:12 Insights on marketing within the industry;

04:15 The surprise “a-ha moments” of a buyer’s journey;

06:16 Digitalized industry and how to capitalize on that;

09:52 How are the operators adjusting to this digital revolution;

11:19 A.I. technology and its impact on the business;

17:31 What’s the return on investment for utilizing these tools;

18:53 How does this technology help with conversion rates;

22:26 How PERQ works and who its ideal clients are;

25:53 Round of insights;

Announcement: Download Our Sample Deal and Join Our Mailing List

Round of Insights

Apparent Failure: Working on marketing and sales at the same time, and not being cut out for the sales realm.

Digital Resource: Revyse

Most Recommended Book: Zag: The Number One Strategy of High-Performance Brands

Daily Habit:

1. Zen walking,

2. Riding cross trainer.

#1 Insight for Creating Great Resident Experiences: Consistent brand experience is the key.

Best Place to Grab a Bite: The Lost Fire.

Contact Maribeth:

https://perq.com/

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

With over 20 years of multifamily management and investment consulting experience, Julie leads NSE’s corporate operations as well as multifamily operations, including capital projects and asset management in the Western U.S. Additionally, she has oversight responsibilities of NSE’s regional operations teams, human resources, and investor relations efforts. She provides real estate expertise to multifamily investors, owners, developers, and operators of income-producing properties. Julie is a reputable leader and strategic thinker with a proactive approach to business and solutions. She holds her real estate salesperson license in California and is a Certified Public Accountant (inactive).

Julie is also the Founder and President of Point Blank Consulting providing advisory services including asset management, financial and operational management, and capital business plan formation to multifamily real estate owners, operators, and developers. Additionally, Julie is a Co-Founder and Partner of BlankWolffCord, LLC providing pre- & post-audit reviews for universities, colleges, and other educational institutions.

In this episode we talked to Julie about her insights on effective operations, key considerations for investors, construction management and asset management, navigating the real estate industry, and much more.

Announcement: You can join the Invest Beyond Multifamily Conferencehere.

Real Estate Expertise in Property Management, Construction and Asset Management;

02:17 Julie’s background;

04:16 From public accounting to the real estate industry;

07:56 How to be an effective operator;

09:43 What an investor should ask a property management company;

10:40 Best practices for construction management;

13:38 An insight into managing construction timelines;

18:34 Who is the main project coordinator for efficiency;

20:06 What it takes to be a great asset manager;

22:11 Challenges in managing properties;

25:58 Round of insights;

Announcement: Download Our Sample Deal and Join Our Mailing List

Round of Insights

Apparent Failure: Not getting buy-in from the employees and the team early on.

Digital Resource: LinkedIn

Most Recommended Book: The Bible

Daily Habit: Spending 2-3 hours every morning in silence and solitude.

#1 Insight for Asset Management: Consistency, knowledge, collaboration, and buy-in.

Best Place to Grab a Bite: Home.

Contact Julie:

[email protected]

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.