TheeDigital’s GrowthCast

Summary

In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating ads that engage and entertain the TikTok community, and getting started with TikTok ads. The conversation also touches on TikTok Shop and its integration with platforms like Shopify, as well as the scalability of TikTok ads and the role of SEO within TikTok.

Takeaways

• TikTok offers unique features and a different user experience compared to other social media platforms.
• Audience targeting on TikTok is crucial, and granular audiences based on hashtags tend to perform better.
• Continuous learning and adaptation are essential in staying up-to-date with TikTok's evolving landscape.
• TikTok provides opportunities for businesses to grow and reach new audiences through paid ads.

Hosts:

• Keri Rosemond - VP of Operations, TheeDigital
• Christopher Lara - SEO Manager, TheeDigital

TheeDigital is a full-service web design and digital marketing agency specializing in lead generation, search engine optimization, paid advertising, and WordPress web development.

Guests:

• Nikki Lindgren - Founding Partner, Pennock
• Natalie Hughes - Marketing Manager, Pennock

Pennock is a female-led digital marketing agency assembled of digitally native, data-driven team members. They build sustainable, long-term growth for beauty and lifestyle brands.

Chapters:

00:00 - Welcome to the World of TikTok Advertising 01:00 - Meet Our TikTok Marketing Gurus 01:29 - TikTok's Unique Appeal for Brands 02:29 - Challenges with TikTok Ads 05:03 - Types of Content that Work Well 07:05 - Working with Influencers and Creators 09:02 - Creating Ads that Engage and Entertain 10:48 - Getting Started with TikTok Ads 15:44 - TikTok Ads for Service-Oriented Businesses 19:35 - Importance of Influencer Collaborations 22:29 - Creator Connection Services 24:45 - TikTok Shop and E-commerce Integrations 27:02 - Strategies for Scaling Your TikTok Presence 27:56 - The Beginner's Guide to TikTok Marketing 34:02 - SEO Strategies for TikTok Visibility 35:54 - TikTok Scheduling and Best Practices for Maximum Impact 40:16 - Audience Targeting on TikTok 41:06 - Wrapping Up: Key Takeaways and Next Steps

Learn more about paid advertising on our blog: https://www.theedigital.com/blog/category/paid-search-marketing

In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic ranking, and the importance of creating quality content for SGE. They also discuss SEO considerations for SGE, the limitations of SGE, and the potential impact of SGE on website traffic.

Want More?

• SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO)
• Generative AI in SEO: Revolutionizing Digital Marketing

TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit ouraward-winning portfoliofor inspiration!

In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024.

Guests on this episode:

• Keri Rosemond - VP of Operations
• Christopher Lara - SEO Manager
• Melissa Read - Lead Project Manager
• Garrett Johnson - Project Manager

Want more?

• Top Web Design Trends to Dominate 2024
• Top Digital Marketing Trends for 2024
• 17 PPC Trends You Can’t Ignore in 2024

TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!

CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts.

Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the caliber of customer service you provide.

In this podcast, we cover customer relationship management, using Hubspot as a CRM tool, and some of the benefits and features Hubspot brings to the table.

Let us help you get the most out of your CRM tool.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Greyson Fesperman - Digital Strategist
• Christopher Lara - Boston Branch Manager

Want more?:

• Why You Should Use HubSpot As Your Marketing Automation and CRM Tool
• Which HubSpot Plan is Right For Your Business
• Is HubSpot Really Free?
• 6 Hidden HubSpot Features

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.

Visit our award-winning website design portfolio at ⁠https://www.theedigital.com/portfolio⁠.

At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible.

Through a combination of these three SEO pillars, we aim to maximize your firm's visibility, drive relevant traffic, and ultimately help you attract and retain clients effectively.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Elyssa Coultas
• Travis Godec

Want more?:

• SEO for Lawyers: 11 Tips to Boost Your Law Firm’s Search Rank
• The Basics of Law Firm Marketing

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Melissa Read - Lead project manager
• Garrett Johnson - Project manager

Want more?

• Blog: The Most Important Features that Every Business Website Should Have
• Blog: 5 Features of What Makes a Good Website
• Blog: How to Create a Winning Landing Page
• Blog: 4 Reasons Your Website Visitors Aren't Converting

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy.

Guests in the episode:

• Greyson Fesperman: Digital Strategist
• Keri Rosemond: VP of Operations
• Christopher Lara: Boston Branch Manager
• Lauren Gardner: Marketing Director
• Elyssa Coultas: Digital Marketing Strategist
• Travis Godec: Digital Marketing Strategist

Want more? 

• Read our blog: 5 Reasons Why Law Firms Are Using Clio
  
• Watch our video: Why Law Firms Are Using Clio Legal Software To Manage Leads And The Entire Client Lifecycle
  
• Get a free demo of Clio: https://bit.ly/3Dl4Q4q

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!  

Guests in the episode: 

• Christopher Lara: TheeDigital Boston Branch Manager 
• Keri Rosemond: TheeDigital VP of Operations  
• Gabrielle Brooks: TheeDigital Creative Director  
• Garrett Johnson: TheeDigital Project Manager   
• Melissa Read: TheeDigital Lead Project Manager  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!  

Guests in the episode: 

• Christopher Lara: TheeDigital Boston Branch Manager 
• Keri Rosemond: TheeDigital VP of Operations  
• Gabrielle Brooks: TheeDigital Creative Director  
• Garrett Johnson: TheeDigital Project Manager   
• Melissa Read: TheeDigital Lead Project Manager  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather make-or-break SEO metrics.  

Don't risk losing all of the hard work you've put into climbing the endless ranks of search engine pages. Keep - and improve - your SERP rank with TheeDigital.  

Guests in the episode: 

• Christopher Lara: TheeDigital Boston Branch Manager 
• Keri Rosemond: TheeDigital VP of Operations 
• Gabrielle Brooks: TheeDigital Creative Director 
• Garrett Johnson: TheeDigital Project Manager  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.