The Things We Make Podcast

On today’s episode, I chat with Ryan McDaid - a highly awarded brand strategist who has recently plunged headfirst into a screenwriting sabbatical. We chat about what big brands get right and wrong when it comes to storytelling and Ryan leaves us with some words of wisdom for those considering pursuing their own creative projects outside of work.

Connect with Ryan: https://www.linkedin.com/in/ryan-mcdaid-5693262a/

On today’s episode, I chat with Marc Calamia, co-founder and Executive Creative Producer for the Atlanta-based content agency SAGEWORX. Marc talks about his origins as a professional ballet and Broadway dancer and how that led him to become an agency producer that figures out how to shoot hot dogs into space.

More about SAGEWORX - http://www.sageworx.com/

We're back after a short, two-week break! On today’s episode I chat with Marie Pavlich. For the last 15 years Marie has helped grow brands of all shapes and sizes. Her former stomping grounds include various agencies and media companies such as the stop-motion animation studio behind the award-winning show Robot Chicken. Marie currently runs her own brand consultancy called Focus and Flow Branding where demystifies branding for new businesses.

We discuss what big brands can learn from SMEs and vice versa.

Learn about Marie and Focus and Flow Branding » https://www.focusandflowbranding.com/

Today, I chat with multi-award winning strategist and researcher RG Logan. RG is currently SVP Strategy at the Truth Initiative and his former stomping grounds include Hall and Partners, 360i, Virtue, and Razorfish. 

We talk about marketing to Gen Z and making the switch from agencies to client-side.

https://truthinitiative.org/

My guest today is Brad Alperin, SVP Integrated Strategy Lead at Dentsu Aegis Network. Brad is a classically trained actor turned multi-award winning brand strategist. For the last two decades, he has lead projects for brands like Mattel, Oreo, Barbie, Canon and Lean Cuisine. We chat about how he uses his acting skills to captivate an audience and to fuels how he approaches crafting brand strategies.

Today, I’m talking with Sarah Hofstetter. Sarah has a 20+ year track record of navigating companies and marketers where there are no roads. Her previous roles include President and CEO at 360i, and President at media measurement giant Comscore. She has very recently taken up a new role as President at ecommerce analytics company Profitero. We discuss her leadership style, why she joined up with Profitero, and how COVID has massively accelerated the rate of change in the ecommerce world.

More on Profitero: http://profitero.com

Today, I’m talking with Sarah Hofstetter. Sarah has a 20+ year track record of navigating companies and marketers where there are no roads. Her previous roles include President and CEO at 360i, and President at media measurement giant Comscore. She has very recently taken up a new role as President at ecommerce analytics company Profitero. We discuss her leadership style, why she joined up with Profitero, and how COVID has massively accelerated the rate of change in the ecommerce world.

More on Profitero: http://profitero.com

On today’s episode, I’m talking with multi-award winning technologist and maker Layne Harris. Layne is the SVP of technology at Big Spaceship and has created things like an off-roading remote controlled Wienermobile, billboards that let photographers know when to get their cameras out for “magic hour,” and recently released an Alexa skill that sings songs to people to while they wash their hands for 20 seconds.

More about Layne: https://www.layneharris.com/

Handwash Jukebox: https://www.handwashjukebox.com/

Today, I’m chatting with Katie Wall, Creative Agency Partner at Facebook. Over the last 15 years Katie has worked in various agencies in both PR and Account Leadership roles. Today, she is now in charge of helping agencies navigate the ever changing and complex world of social media. We’ll be talking about what’s going on in the agency world and what things might look like post-COVID.

On today's episode of The Things We Make, Keane has a chat with Matt Wurst. Matt started his career helping to build the first version of NBA.com, and then jumped head-first into the agency world. Today, Matt is Managing Director of North America at revelation - a full-service content marketing agency. Matt is a strong believer in left-brain/right-brain balance, and forming full opinions by seeking the expertise of others before giving his two cents.  

Read more about Matt and revelation - https://revelation.group/