This is Annex: A B2B Marketing Podcast

In this episode of Annex, the B2B Marketing podcast, Kyle Shay & Stacy Bradshaw delve into the latest trends shaping the B2B marketing landscape, drawing insights from Annex Business Media's comprehensive analysis of Q1 campaign results across its 60+ B2B media brands. Join us as we dissect top-performing campaigns and explore the key patterns of success in the most thriving categories, equipping marketers with invaluable knowledge to drive impactful strategies forward.

In this exciting episode of "This is Annex," your hosts Kyle Shay and Stacy Bradshaw sit down with a true expert in the field of B2B marketing, Annex Business Media's Group Publisher, Paul Grossinger. Get ready to dive deep into the world of Omnichannel marketing, a game-changing programmatic approach that can supercharge your B2B marketing efforts. Paul takes us on a journey, explaining how Omnichannel marketing can help you precisely target your campaigns to B2B prospects, extend the reach of your existing campaigns, and harness the power of first-party data from B2B media audiences. Discover how this approach is the key to connecting with highly qualified audiences in their respective niches.

In this episode, our hosts Kyle Shay and Stacy Bradshaw dive into the topic of webinars and how they can be leveraged in today's B2B marketing landscape. They discuss the importance of webinars in establishing thought leadership and educating potential buyers. They also highlight the measurable results and brand exposure that can be achieved through webinars, as well as the value of partnering with a trusted media brand. Whether you're in agriculture, manufacturing, aviation, security, fire, or any other industry, this episode offers insights and tips on executing successful webinars. So join us as we explore the power of webinars in generating leads, positioning your company, and staying relevant in today's B2B market.

Stefanie Croley, Project Manager with Amplify – Annex Business Media's full-service content studio – sits down with Kyle Shay and Stacy Bradshaw to talk all things custom content marketing. Branded content is an impactful marketing play for motivated marketers who want to be a part of authentic conversations, showcase their brand values, and demonstrate leadership within their industry.

What exactly is a wallpaper ad? And how can high-impact display ads like wallpapers help B2B Marketers get the most from their digital campaigns? In this Bonus Series, Stacy & Kyle will cover one digital marketing product per episode, highlighting its benefits and uses cases. They kick things off with the wallpaper, a non-standard display ad known for its exclusivity and high CTR.

Hosts Kyle Shay and Stacy Bradshaw discuss how content marketing not only creates trust and build a relationship with your audience, it can also helo bolster your search engine optimization (SEO) efforts. A balance of both practical takeaways and high-level B2B marketing strategies, this is a must-listen episode.

In the first episode of Season 2, we chat with Northstar Travel Group's Roberta Muller. She walks us through the "Comeback Playbook" they built to advise B2B Marketing professionals on how and where to allocate their marketing dollars and resources during 2020 and beyond.

In a time of rapid change and uncertainty, knowing where to focus your marketing efforts can be challenging. Marketing expert Ryan Dohrn coaches us on how to not only survive an economic downturn, but how to thrive and come out better on the other side.

Hosts Kyle Shay and Stacy Bradshaw interview Tara Jacobs, Event Manager at Annex Business Media on strategic B2B event marketing practices. Find out how B2B Marketers are leveraging live conferences, tradeshows and roundtables to increase brand exposure, generate leads and position their companies at thought leaders.

Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation! CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.