The THOMcast

In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing. We uncover the core of CX, discuss its importance, and share insights on measuring its impact. Gain valuable tips on improving CX, understanding your customers, and measuring ROI. Customer experience is not just a buzzword, it's a game-changer for your business. Join us for an enlightening journey into the world of CX in this engaging episode.

RESOURCES 🧩

• Get your Customer Experience ebook
• Watch our CX webinar
• Take our CX maturity scan

FAST FORWARD ⏩

(00:52) - Meet Griet Heylen and Sissi Dierckxsens
(01:42) – The essence of Customer Experience
(05:53) – How to measure CX impact?
(15:27) – The power of CX: what's in it for a business?
(19:04) – Tips & tricks for enhancing CX
(23:36) – Double Diamond method: how to understand customer needs?

RELATED EP'S 🎧

• E13 - Customer Experience
• E10 - Value & Churn

LET'S CONNECT 🤝

• Work with us
• Careers

* * * * *

The THOMcast is brought to you by The House of Marketing. Credits to Ellen Struyf, Pablo Troussard, Ornella Schillaci & Adrian Sblendorio.

In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explore the crucial steps to develop a winning brand strategy. From identifying business goals to defining brand KPIs, we leave no stone unturned.

RESOURCES 🧩

• Get your Brand Strategy ebook
• All links, resources and info

FAST FORWARD ⏩

(01:33) - Meet Nicky Blondé
(03:45) – What is really brand strategy?
(04:24) – The 5 steps to a successful brand strategy
(16:55) – How to deal with brand strategy in a fast-changing environment?
(22:07) – Important learnings for your brand strategy

RELATED EP'S 🎧

• E20 - Value Based Pricing
• E07 - E-commerce - Too Good To Go

LET'S CONNECT 🤝

• Work with us
• Careers

* * * * *

The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick, Ellen Struyf, Pablo Troussard & Adrian Sblendorio.

Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment.

RESOURCES 🧩

• Get our Full Pricing Guide
• Shorter, 6 steps to pricing strategy
• All links, resources and info

FAST FORWARD ⏩

(01:17) - Meet Cédric Fumière
(02:30) - The science of pricing
(04:20) - Pricing is fun!
(06:41) - The methodologies to set up a price:
(13:20) - Value-based pricing in B2C
(22:30) - Value-based pricing in B2B

RELATED EP'S 🎧

• E10 - Value Management
• E01 - Don’t fail your product launch

LET'S CONNECT 🤝

• Work  with us
• Careers

* * * * *

The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick& Pablo Troussard.

Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info

RESOURCES 🧩

• Our Marketing Automation Guide
• Get your Lead Scoring Checklist
• All links, resources and info

FAST FORWARD ⏩

What are we talking about?
(01:34) – Meet Martijn and Dignify
(03:34) – What is marketing automation (MA) and why it’s useful
(05:20) – Examples of great MA use

Let’s dig deeper
(08:28) – Email is just a tiny part of MA
(10:36) – Where do you start with MA?
(12:25) – Doing MA as a corporate ; Doing MA as an SME
(13:13) – Effective MA strategy 101

So, concretely?
(14:17) – Which is the best MA tool for you?
(16:29) – Your next steps
(21:25) – How MA impacts a team’s way of working
(23:29) – Concrete tips when starting with MA
(24:39) – Concrete tips when already doing MA

RELATED EP'S 🎧

• E11 on Marketing Automation as well
• E12 on Digital Transformation
• E15 on Digital Strategy

LET'S CONNECT 🤝

• Work with us
• Careers

* * * * *
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let's dive into this "innovation" topic with another buzzwordy one: the metaverse, the use case for this episode. With Stefanie Daems, senior consultant at The House of Marketing.

RESOURCES 🧩

• 🎓 Webinar "How to create value in the metaverse"
• 🗺 Download our Value Proposition Canvas
• 🚀 Let's develop your innovation track
• All related resources

FAST FORWARD ⏩

What are we talking about?
(01:59) - What is the "metaverse"
(04:10) - The related "NFT", "Blockchain" and "Web3" topics
(05:40) - Clarifying before moving forward

What should you do about it?
(08:07) - Handling a hype: the 70-20-10 framework
(09:25) - Deciding on getting into the metaverse
(10:22) - Some use cases
(12:18) - The key remains the same: strategy, goals and customer experience
(16:27) - Let's talk sustainability, scams, no-revolution

So, concretely?
(22:10) - Outside of the metaverse, what innovation and trends should look at?
(23:26) - Tasting, understanding and keep your whole strategy in mind

RELATED EP'S 🎧

• E03 on Business Design Thinking
• E12 on Digital Transformation
• E15 on Digital Strategy

LET'S CONNECT 🤝

• Work with us
• Careers

* * * * *
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Let's debunk myths around consulting, what is interim management and the importance of consulting mindset on interim marketing projects. With Stéphanie Duchemin, Head of Human Capital, Customer Collective.

RESOURCES 🧩

• Is interim for your team? (Quiz 🎲)
• Our interim offering

ON THE MENU 🍤

• (2:40) What is Human Capital in a consulting world
• (7:20) Myths around consulting
• (10:20) Is there a specific profile to be a consultant
• (12:17) What are the different projects: Consulting/Interim Management projects
• (14:43) How to keep a consulting hat on an interim projects
• (15:48) How to stay a consultant even on longer projects
• (17:00) How to build a win-win relationship 
• (18:25) Tips a Tricks

LET'S CONNECT 🤝

• Work with us
• Careers

* * * * *
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

In this episode, Bert Van Eeckhoudt, Senior Manager Pharma Collective joins us to share some insights about a very specific sector: Healthcare. He explains to us the challenges but also the new marketing opportunities for this sector, as for example : growth marketing.

🌶 TODAY’S MENU

• What are the specificities of the healthcare sector
• How growth marketing can be used
• How to adapt your growth marketing campaign to the healthcare sector

🧩 RESOURCES 👉 https://bit.ly/THOMcastE16

🚀 TIMESTAMPS

• (1:08) Introduction of Bert
• (1:48) Why did you chose healthcare
• (2:47) What are the specific marketing needs and challenges in healthcare
• (4:24) How do you innovate in the healthcare sector
• (5:55) Brief explanation of growth marketing
• (6:52) KPI’s of Digital Strategy
• (8:00) What are the KPI’s in healthcare
• (8:47) What is the main driver for growth projects in the healthcare industry
• (11:00) How do you change the company towards a growth marketing mindset
• (12:22) How does the process look like in the healthcare sector
• (14:17)Tips & Tricks
• (16:16) Healthcare growth marketing whitepaper

🙋‍♀️ CONTACT US

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Linkedin

Business inquiries 

Podcast inquiries

* * *

This episode is brought to you by The House of Marketing.
Special thanks to Bert Van Eeckhoudt . Made by Jean-Marc Santolin, Emilie Krick, Tatum Lichtenstein & Pablo Troussard.

In this episode, Inge Van Israël , Consulting Manager at The House of Marketing joins us to explain how to set up a digital strategy and why companies should keep that in mind. She also shares with us some best practices , do’s and don’ts.

🌶 TODAY’S MENU

• What is a Digital strategy
• Why is important to start with a strategy when going digital
• How to start a Digital strategy

🧩 RESOURCES 👉 https://bit.ly/THOMcastE15

🚀 TIMESTAMPS

• (1:30) Introduction of Inge
• (2:02) What is Digital Strategy
• (2:45) Digital Strategy doesn’t walk alone
• (3:40) What are the company’s main questions concerning Digital Strategy
• (5:18) How does a company start digitalisation
• (6:52) KPI’s of Digital Strategy
• (8:38) Test & see what works
• (9:25) What about budget and time
• (11:35) Difference between what’s tactical and what’s strategic
• (14:25) Tips a Tricks

🙋‍♀️ CONTACT US

Instagram

Linkedin

Business inquiries 

Podcast inquiries

* * *

This episode is brought to you by The House of Marketing.
Special thanks to Inge Van Israël. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Magalie Bonafoux joins us to explain what is organizational design and why companies should keep Org Design top of mind. She also shares with us some best practices and her passion on this topic.

🌶 TODAY’S MENU

• What is Org Design
• Why is Org Design important for any business
• How to start an Org Design project

🧩 RESOURCES 👉 https://bit.ly/THOMcastE14

🚀 TIMESTAMPS

• (1:23)Introduction of Magalie
• (2:13)What is Org Design
• (3:54) Why Org Design is exciting
• (5:14) What is the starting point of an Org Project
• (8:03) What is Agile
• (10:38) When do companies need Org Design projects
• (16:37) What are three KPI's of Org Design
• (19:39) Org Design projects are long and short term
• (20:44) Tips a Tricks

🙋‍♀️ CONTACT US

Instagram

Linkedin

Business inquiries 

Podcast inquiries

* * *

This episode is brought to you by The House of Marketing.
Special thanks to Magalie Bonafoux. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Alicia Bandinelli, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization.

🌶 TODAY’S MENU

• What is customer experience
• Why is customer experience important for any business
• How to embed it within the organization

🧩 RESOURCES 👉 https://bit.ly/THOMcastE13

• Summary of the episode
• More detailed view on Customer Experience
• Customer Experience Starterkit
• Customer Experience Maturity scan

🚀 TIMESTAMPS

• (1:47)Customer experience frictionless
• (3:16)What is ‘the funnel’
• (4:28) Customer experience personalisation
• (6:28) Customer experience memorable
• (7:19) Why should you care about customer experience?
• (8:09) How can companies focus on customer experience?
• (10:00) Shift in mindset
• (11:08) Growth mindset and consumer experience
• (15:52) Tips on adopting the customer experience mindset

🙋‍♀️ CONTACT US

Instagram

Linkedin

Business inquiries 

Podcast inquiries

* * *

This episode is brought to you by The House of Marketing.
Special thanks to Alicia Bandinelli. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.