Gary Pieratt

Marketing Tips by Gary
Anyone with a local business needs to be preparing for after all this. Things always get back to normal, even after something as devastating as covid-19 is to local businesses. You should be using this time to get things done that you haven't had time to do, perhaps repaint the front end of the store, organize the warehouse better etc.

You probably should be thinking of how you are going to get many of your clients, your customers back. Hopefully you have in place a system to be communicating with them right now. If you are a restaurant, when you deliver, ask your customer to "check in "on facebook. Do you have a list of everyone's email address so you can email them a coupon to use? If you own a fitness center, are you leasing out equipment for members to take home and use? I can go on and on with tips on marketing in difficult times.

Are you posting daily on your social media, especially your Facebook page so people know you are open for business? Have you updated your new hours?

Maybe now is a good time to build or have that website you have always wanted for your business. In the spirit of everyone helping each other, many web designers have lowered prices for such things as websites and marketing videos. I know we are doing so. If you do not have an online presence such as a website, I highly suggest now is the time.

What's Your Business USP (Unique Sales Proposition). Not sure what that is? Tune in to this short podcast and find out what it is and why you need one for your local business.  Gary