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Inside the Strategic Mind
by Steven HallerThis is a show about strategic communication and how it’s used in the real world. The show illustrates situational examples for applying strategic communication and discusses many strategies used to handle communication issues. Topics include public relations, marketing, the effects of sponsorships, and more.
Copyright: Copyright 2018 Steven Haller
Episodes
Ep4: Manipulative PR vs. Purposeful PR
7m · PublishedFourth episode of "Inside the Strategic Mind" by Steven Haller; Defines manipulative and purposeful, discusses real-world examples from the Pentagon and the Boston Red Sox, and explains three main keys to successful purposeful PR; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Ep3: Sponsorship Effects
8m · PublishedThird episode of "Inside the Strategic Mind" by Steven Haller; Defines sponsorships, discusses real-world examples of sponsorships from Sprite and Wells Fargo, and explains the effects sponsorships have for organizations and their consumers; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Ep2: Marketing vs. Selling
7m · PublishedSecond episode of "Inside the Strategic Mind" by Steven Haller; Defines marketing, discusses a real-world example of marketing from Pepsi, and explains the difference between marketing and selling; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Ep1: Good PR vs. Bad PR
8m · PublishedFirst episode of "Inside the Strategic Mind" by Steven Haller; Defines public relations and discusses real-world examples of good PR and bad PR from Sprint and British Petroleum; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Episode 0: Introduction
39s · PublishedIntroduction to "Inside the Strategic Mind" by Steven Haller / Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Inside the Strategic Mind has 5 episodes in total of non- explicit content. Total playtime is 31:54. The language of the podcast is English. This podcast has been added on November 20th 2022. It might contain more episodes than the ones shown here. It was last updated on August 24th, 2023 00:00.
