Coffee, Tea or Something Stronger?

- What good thought leadership looks like (and what it doesn’t)

- The four essential ingredients for any thought leadership piece

- Two key skills – in addition to writing – you need to produce compelling thought leadership

- How to measure the effectiveness of a piece of thought leadership

- How to balance original thought leadership with the brand voice

- Why you need to appeal to readers at an emotional level – even in professional services

How to write a text so it’s ‘speakable’

The two essential criteria every sentence in a speech must meet

The uses and abuses of ancient rhetorical techniques in modern speech writing

How to kick-start the speech writing process

The three types of speeches – deliberative, judicial and ceremonial

The importance of having a topic for your speech, not just a subject (and knowing the difference)

How to use ‘how’ or ‘why’ phrases to establish your point

The powerful five-part structure for quickly assembling a speech

How to break into speech writing as a profession

Tune in to this episode to discover:

- What internal communicators do – and how they use writing and writers

- The problem of ‘corpspeak’ in large organisations

- The “T-T-T” rule of communication

- How to stand out as a communicator – by asking the right questions

- The qualities internal comms people are looking for in a writer

- Why great listeners make great writers

- How internal comms has changed over the years - current trends

- Opportunities for copywriters hoping to break into the internal comms niche

-The importance of building strong relationships with your clients

Listen to this episode to discover:

- Poetry’s relationship with music, film and rhetoric

- How to ‘train’ to be a poet

- How to tap into your voice as a poet

- The benefits of ‘free writing’ to kick start a poem

- Why even business writers can benefit from understanding poetic technique

- How social media has changed the purpose of blogs in recent years

- Writing as a way of thinking through a problem or answering a question

Corpora (singular "corpus") are large databases of texts that are used for research into the way language is used.

Tune into this episode to discover:

What is a corpus? And why are they useful?

How learners of English can use corpora to write and speak like native speakers

Using corpora to overcome particular writing challenges

Beating writer’s block with corpora

How to approach publishers with your manuscript

How to get started when writing a piece

Tune into this episode to discover:

- Why it helps to play dumb when you’re writing about tech

- How to deal with feedback on your copy

- The benefits (and challenges) of working remotely

- The importance of having a routine when you’re working from home

- Shannon’s strategy for winning new clients

- How to make an income from writing about your hobby or passion

- How to pitch an article that an editor can’t resist

Clare Lynch interviews her fellow writers about their lives and work. Whether you're a copywriter, blogger, novelist, poet or professor, "Coffee, Tea or Something Stronger?" is designed to give you the shot of inspiration you need to finish that novel, submit that thesis or launch that freelance career.

Tune in to discover:

- How Ella and Martin choose which writers to publish

- The relationship between design and the written word

- How they run a creative business around their day jobs

- How print-on-demand technology has allowed publishers to take more creative risks

- Why they haven’t listed their books on Amazon

- Details of their latest project (submissions welcome - deadline closes soon)

Tune into this episode to learn more about:

- The particular challenges of writing at post-graduate level

- Cultural factors that can undermine the effectiveness of your academic writing

- How to bring focus and clarity to an academic argument

- The advantage that comes from writing in English as a second language

- Plagiarism – and how to avoid it

- Writing tips from a Cambridge academic

Tune into this episode now to hear about:

- How to help clients see the value you offer as a copywriter

- The value of being part of a network of copywriters

- Dealing with the solitude of the freelance life

- What Douglas Adams can teach you about writing marketing copy

- Pro tips for better B2B copy