Public Sector Marketing Show

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. 

The influencer marketing industry is worth over €21 billion euro and growing. 

For anyone scoffing at this sector, you would do well to sit up and take note. 

We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 

But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?

Let’s dive in! 

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. 

I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. 

The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it. 

I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year. 

So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications. 

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 

The World Economic Forum has published its Future of Jobs Report. 

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 

This study gives us important insights into how we as marketers need to thinking about the future of our work. 

So, let’s dive in. 

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. 

Are you surprised I’m talking about TikTok again?

No, don’t be. 

They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!

So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. 

Because, there are many government and public sector agencies who are not using the app because of the data security threat. 

Although I think your absence is problematic in the long run! 

Ok, let’s dive in! 

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 

2024 is the year of AI isn’t it?

If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. 

But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. 

But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 

Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

So let’s dive in. 

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. 

We are sauntering into 2024 and the world is not becoming any friendlier. 

It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. 

But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. 

So, let’s dive in. 

COP28, the United Nations Climate Change conference, recently took place in Dubai.

COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts.

But what came out of the conference was another urgent warning and appeal to decision-makers about our growing climate crisis. 

Coming up in today’s show: 

• The Main COP28 Goals & Outcomes  
• The role of communications in changing public perception and behaviour  
• Tina O’Dwyer, Founder and CEO of the Tourism Space and Sustainability Expert  

Let’s dive in! 

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 

A new year and a new blank sheet, right?

What does your public sector marketing plan look like for the 2024?

Well, I’m here to tell you what’s in store. 

Coming up in today’s show: 

• Why You Need to Press Play on 2024  
• The Top 10 Public Sector Marketing Trends for 2024

I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.

Let’s dive in! 

Hello and welcome to Episode 90 of the Public Sector Marketing Show. 

Can you believe 2023 is drawing to a close?

What a year. What a year. 

Personally, it’s been really great. 

Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. 

We love what we do. 

We love representing public sector pros and raising the profile of your important work. 

We are committed to leading with value and even if we don’t work together in the business sense of the word, you all know you have access to our FREE monthly webinars, this podcast, our Tuesday ezine and there are even free workshops on our website. 

Our promise is to lead with value so you can learn from us and improve public sector communications, in the public interest. 

So, let’s get into the last show of the year!