The Joybrand Podcast

Sometimes, the hardest part of your journey is the most important.

It shapes who you are today and allows you to grow in a way that would not have been possible otherwise. And now - you would never want to erase it from your history.

My guest today had a similar experience. 

Today I was joined by Jamie Hess, Fitness & Lifestyle Expert. She shared how her journey truly started in her teens and early twenties when she was an addict.

We chatted about her:

     - Journey in the fitness space and how it lead to an IG account with 175K followers

     - Mom’s career on Good Morning America shaped her business career

     - Upcoming retreat in April and how it relates back to the work she does

Learn more about Jamie:

Website: www.nycfitfam.com

Instagram: www.instagram.com/nycfitfam

Retreat: https://www.thebigaskmethod.com/retreat 

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In the internet marketing world, we tend to be hyper focused on the front end and don’t stop to think about the leaky back end until we get to a certain point where we realize that we are filling this bucket, and then all of the water is just pouring out of the bottom.

This usually happens when you cross the six-figure mark and start creeping towards seven-figures.

Today my guest was my very best friend, Shana Bresnahan, Community & Retention Strategist. She helps people with online programs, courses, memberships, group programs to enhance experience.

Shana and I talked about:

• The philosophy she used to build her whole business

• What to do if people don't feel safe in a community

• Mistakes people make when creating a community

Tune into this episode to hear about the strategies and tools Shana uses to fix those leaky buckets and how you can best use them to benefit your business.

Learn more about Shana:

Instagram: https://www.instagram.com/shanaspeaks

Website: https://www.shanalynn.com 

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Something you might not know about me is that over the last few years I've been building a successful consultancy that serves both financially prosperous for-profit seven and eight figure brands, as well as nonprofit organizations. 

While nonprofits have this incredible value of being mission driven, they tend to struggle with driving awareness and lack the systems to predictably increase enrollments. By applying methods typically reserved for the for profit businesses, we've been able to create something really unique and effective. 

Among my many clients is the University of Notre Dame's Lab for Economic Opportunity. This is an incredible partnership that applies what I have learned in the for-profit world into the nonprofit sector. 

For all of the for profit minded folks who are tuning in-this is a fascinating look at how nonprofits are embracing tried and true for-profit strategies to power up their lead generation.

This is a rebroadcast of a LinkedIn live where I spoke with Heather Reynolds, Managing Director at Wilson Sheehan Lab for Economic Opportunities and Dave Keil, President of Franworth about the work that we're doing.

If you missed it on Linkedin- be sure to tune in now!

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Have you ever had a life experience that changed your outlook on everything?

An experience that opened your eyes and altered the way your brain sees the world?

My guest today, Heather Shea, Founder & CEO of Atmana Academy had a year long illness that almost took her life. And when she went into spontaneous remission, her world changed.

Heather shared how:

• Her illness made her more sensitive towards people 
• The number one thing she thinks is missing from business
• What intuitive focused coaching entails and how she sees it being a modality for change

Tune in to hear more about Heather and her journey with her mental illness diagnosis.

Learn more about Heather:

Website: https://heatheraliceshea.com

Instagram: https://www.instagram.com/heatheraliceshea

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There are hundreds of articles about how to be successful as a highly sensitive entrepreneur.

The truth is- being highly sensitive gives you a skillset that other entrepreneurs might not have.

My guest today is Catherine Wood, the CEO and Head Coach of Unbounded Potential. She's also a master certified coach and sees her work as most impactful when she's helping people who are highly sensitive empaths. 

We chatted about

• Why empaths make great business owners
• How somebody who's empathic should think about building their business differently than the norm
• Her favorite quote “pain pushes us until our vision pulls” and how that relates to entrepreneurship

If you think you may be a highly sensitive entrepreneur, tune into this episode to learn more!

Learn more about Catherine:

Website: https://unbounded-potential.com

Instagram: https://www.instagram.com/unboundedpotential

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Operations in business refer to the activities and tasks that organizations use to produce goods and services that includes planning, organizing, directing, coordinating and controlling the various aspects of production, such as procurement, manufacturing, distribution and marketing.*

Basically - operations are the backbone of any organization.

My guest today is Natalie Gingrich, CEO of The Ops Authority.

The two of us have had a lot of behind the scenes conversations and decided it was time to bring them public. In this episode, we talk about all things ops.

Natalie and I talked about:

• Her strong views around funnels 
• The benefits of long term payment plans
• Why she ignores automation processes

Tune in to hear about Natalie’s transformation from Natalie 1.0 to Natalie 5.0.

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*Source: https://www.shopify.com/blog/what-are-business-operations

In a recent article on LinkedIn News called 41 Big Ideas That Will Change Our World in 2023, number 21 was that social media users will turn their back on the algorithm. Turned off by the trolls and burnt out by the pressure of chasing likes, consumers will begin to reconsider their relationship with big social networks and smaller sites will start gaining popularity.

These will create the safe spaces people really miss from the early days of the internet. And they want to go back to those intimate digital environments. 

This transitions nicely into what I predict will be the third trend that you really need to be aware of when marketing your business in 2023, which is a truth more than it is a trend. 

And that is the magic of human connection. 

I believe that it's the results that come through connection that's often missing from most marketing and sales efforts. And as a result, people are struggling, their launches aren't doing as well and enrollments are down. 

They think it's because of the way in which the world has changed in the last few years, and they're not wrong. 

But most importantly, what's often missing from this analysis is how much of the marketing and sales efforts that have taken place online in the last few years has become extremely impersonal and dehumanized. 

So in today's podcast episode, I'll be sharing with you the third and final truth that you need to know about marketing your business and 2023 and beyond.

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‘Tis the season to be running around like crazy looking for the perfect holiday gift. 

My 10 year old desperately wants this one sports jersey, and my husband and I can not find it anywhere.

I looked it up and there are 350 million products on Amazon. So, you woud think I could find what I am looking for!

This podcast is the second in a series called Three Truths About Marketing in 2023 and Beyond. And it's called Selling With Specificity. 

And you can see why when we are looking for that perfect present, we know exactly what we want, and it's hard to find, we're able to make decisions faster, we're willing to pay a premium. And we are so happy when we finally stumble upon it. This is exactly the way that our clients feel. 

So, this is why selling with specificity in 2023 and beyond is one of the best ways to grow your business. 

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This episode is the first in a three part series about things you need to know the truth about in marketing in 2023 and beyond. 

And what's really interesting about this podcast episode is it's one of the first episodes I ever recorded. So it's actually a rebroadcast, but many of you have not heard it. 

I'm bringing back this episode because the clients that I have that say that they've listened to it said that it was one of the best pieces of advice that they've received in their business. 

In this episode, we discuss mapping out the intentional journey that you're taking your customers on. Tune in!

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Sometimes in business, it may feel like you have way too many choices and too little time. 

You may feel like there's a lot of different options in terms of the next steps of growing your business. Or if you're a consultant, you might feel like your client has so many different ideas and different directions that they could go in. 

You may not be exactly sure how to prioritize them. 

Well, if you're struggling with this, this podcast is for you, because I'm going to be sharing with you the three ways to grow a business. Tune in!

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