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School of Stories
by James CallahanWhere stories change our lives - our businesses, our nonprofits, our marketing, and our social media.
Copyright: James Callahan
Episodes
School of Stories | Caring for Content
3m · Published
We get what we put into it - that can be your motto for content marketing. Give up - dismiss - say it doesn't matter because it's free, and you'll reap your reward. No reason for people to care what you do. Nonprofits and marketers alike struggle with this one - do you?
School of Stories | Marketing Distractions
45s · Published
If it's not clickbait, we're probably distracted by trying to please every body else - all those random moments of attention that make us change how we market to everyone's personal drive. But, hey, sometimes we see a squirrel and just can't help ourselves...right?!
School of Stories | Clickbait works
1m · Published
Clickbait - everyone hates it (but we only hate it because it works... sometimes). Mindless, Pavlov-induced behavior of 'liking' anything and everything is what drives us crazy. So, what SHOULD we do about clickbait?
School of Stories | Free Puppies
4m · Published
Social media marketing is free like a free puppy is free. But because anyone can access social media, we downplay it's importance - especially when it fails to market our business, restaurant, nonprofit or drive traffic to our website. How do people make a living social media marketing if it's free? And why should I pay someone to do something that I can do for free?
School of Stories | New Media vs Old
45s · Published
The complaint is social media is going to ruin civilization, crumble great governments, and destroy our sociability. But new media has given us unprecedented access to information and opinion and eliminated barriers to expressing ourselves. The fools are those who still try to control what counts as news or marketing.
School of Stories | Marketing Failures
3m · Published
It's so easy - too easy - to forget to love your customers when you're struggling with your business. But that frustration comes through loud and clear and tells everyone you'd be happier without customers. And they'll oblige! Any marketing with 'we' or 'us' or 'our' and phrases like 'You need to understand' are a death sentence to your marketing.
School of Stories | Nonprofit Narcissism
6m · Published
Nonprofit Narcissism - that's the best way to describe how nonprofit organizations lose focus (and donors) by talking about themselves instead of their donors. Confusing their mission with their message, they lack empathy - and it's hurting nonprofits.
School of Stories | Nonprofits don't get it
5m · Published
Donor friendly marketing (like customer friendly marketing) is NOT that difficult if you really care about your donors. Instead, most nonprofits are more concerned with their own reputation and mission, and that's a problem. Here's a start to changing nonprofit messaging.
School of Stories | Virtue problems
4m · Published
Virtue is a problem for many nonprofits - not because they lack it, but because they try to use it to control, influence and explain almost everything they do, from their mission to why their donors give. Fear of marketing and believing a lie about organic followers on social media are just two famous examples of virtue gone wrong.
School of Stories | Social media isn't working for me
4m · Published
Social media marketing is working for everyone... but me. What should you do if your marketing isn't working? It's time for something new, something different, something that will save your business.
School of Stories has 16 episodes in total of non- explicit content. Total playtime is 1:04:11. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on April 1st, 2024 07:47.
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