SEO Podcast | SEO.co Search Engine Optimization Podcast

As a software development company, we understand the importance of delivering high-quality products and services. We have been in this business for years, and our team consists of talented and experienced professionals who are experts at their work. 

Our dedicated team will work with you to create a custom solution that fits your needs, budget, and schedule. We offer a wide range of services, including web design and development, custom software development, mobile app development and more.

Our Albuquerque web design company is also known for providing responsive website design services. If you're looking for an affordable solution that works across all devices, then we are the right choice for you.

We develop websites with clean layouts that are easy to navigate and feature unique designs that give your site its own personality. Our designers use cutting-edge technologies like HTML5, CSS3 or JavaScript libraries like jQuery to create innovative frontend solutions that perform well on all modern browsers without compromising on user experience.

We can help you develop an e-commerce website that allows your business to sell products online without any difficulty. With us as your partner for web design services in Albuquerque, New Mexico, you don't need to worry about anything else but running your business successfully!

More info about website development for eCommerce:

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The eCommerce industry is one of the fastest-growing industries in the United States. An estimated 20% of retail sales will be online this year, up from 7.6% five years prior. 

Amazon's share of the overall pie continues to grow, with Walmart lagging behind at 7%. The number of US e-commerce companies is expected to rise 18.4% per year on average to 176,505. 

Consumers are using their mobile internet connections to purchase items on the go. The threat of regulation may hamper sales, and heightened competition is projected to slow profit growth.

More info about 20+ eCommerce industry statistics in 7 charts: 

https://seo.co/ecommerce/statistics/

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If you're running an SEO campaign, chances are you'll need someone to help you do it. You can hire an in-house SEO expert or outsource your work with an agency. There are pros and cons to both options, just like any other option. 

Having an in-house SEO also means hosting more SEO-related collaboration within your organization. A full-time salary for an experienced guru could easily be more than $3,000 a month. Consider all the costs and benefits thoroughly before making a decision. The disadvantages of in-house SEO include accountability when something goes wrong.

If your ultimate priority is getting hard, measurable results and growing with the times, an agency might be better. Agencies move quicker, with more resources and experience to get the job done. In-house SEOs can easily sink into a habitual pattern of work that never grows or changes.

More info about the pros and cons of an in-house SEO vs. an SEO agency: 

https://seo.co/in-house-seo-vs-agency/

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Link building agencies offer a standard contract, but you should negotiate some elements of this contract. Consider these factors: Discounts and favors may be offered in return for being a loyal client.  It's important to examine the length or duration of the contract. You may be required to sign an NDA if you're utilizing a white-label solution. Most link builders will disclose these terms proactively, but it doesn't hurt to check first. Link building is best suited as part of a multifaceted, interwoven marketing strategy.

Don't put all your clients' eggs in one basket by relying solely on link building alone. Check your work at the end of each order or monthly submission. Errors can make it through the editorial process and wind up in the finished article. Data is the only way to tell if your campaign is working and the only objective source to tell you what needs to be improved. If your link builder is outstanding, they'll be able to generate a report for how many total links your client has to point to them.

The more traffic you get from a single link, the more valuable it becomes. Calculate your total SEO return on investment (ROI) as a middleman. If your client is paying for link-building services, you should know whether they're getting value for money. There's no reason to accept mediocre results from link-building outsourcing. Use these tips to help you decide if it's time to start outsourcing your clients' link-building needs.

More info about outsourced link building: pros & cons of backlink outsourcing: 

https://seo.co/link-building/outsource/

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If an agency uses bots to publish links across the web, you should stay away from them. Link directories and bookmarking sites are low-quality, so Google doesn't take them seriously. Link-building agencies work better when they know what your clients' goals are. Knowing what else has been going on—both past and present—is useful for tailoring the campaign. Too often, marketing agencies make the assumption that they know everything there is to know about their clients. Each of your clients will have different needs, goals, and expectations for how their link-building campaign is handled.

Setting these expectations early can ensure your client gets what they need. Excessive demands may also make your working relationship more complicated. Demanding that a link be published within 24 hours is not realistic. If you're publishing with a site not aligned with your client's industry, you might have to compromise on the way the link is mentioned. Excessive link-building activity can be counterproductive. If Google notices too many links being built too quickly, it may consider them unnatural.

Instead of opting for the biggest or boldest campaign, a link builder has to offer, consider starting with a smaller campaign. Client expectations should play a role in how you shop for link-building packages. Some clients may tolerate a more aggressive link-building campaign than others. Treat link building as a transaction, not a relationship, rather than a one-time exchange with the provider. The longer you work together, the better your understanding of your clients' needs and expectations will be. The more time you spend with your link-building agency, the better off you'll be.

More info about outsourced link building: pros & cons of backlink outsourcing: 

https://seo.co/link-building/outsource/

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Link building is important if you want to rank higher in search engines. Google ranks websites and pages based on their level of trustworthiness, or "authority". The number and quality of links pointed at your website (and individual pages) is a huge factor. Outsourcing your link building will add more resources regardless of the existing size of your team. You will be able to scale more quickly by outsourcing your backlink acquisition. By outsourcing, you'll probably get one or more of the following: cheaper labor by outsourcing. lower-quality publishers when you outsource.

It's possible for non-native English speakers to be competent or even gifted writers. However, they tend to write inferior content when compared to native speakers. Low-cost agencies can't possibly afford to maintain these systems, and may instead favor low-authority publishers. Link building agencies often use non-native English speakers in their outsourced work. Make sure you're working with an agency that employs native speakers exclusively for the services you're targeting.

Some agencies may try to hide this fact, but if asked point-blank, they'll probably give you a straightforward answer. If a company is promising you a seemingly too-good-to-be-true number of links, then those links are probably of very low, spammy quality. You need to be thinking critically about the sites where your link-building agency is going to acquire those inbound links. Link building agencies use a variety of different sources to build links for their clients' sites. Google forbids the use of link schemes for the purposes of improving a site's rankings.

More info about outsourced link building: pros & cons of backlink outsourcing: 

https://seo.co/link-building/outsource/

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Joining a white label reseller program could be the best decision your digital marketing firm has ever made. Even the best white-label link-building agencies have their proverbial warts. What are the pros and cons of hiring a link-building agency to fulfill your client orders? Link building refers to any process designed to help you get more links pointing to your site. There are only two legitimate avenues to build links, and both rely on content. 

High-quality writing can work wonders for your clients' campaigns, helping them get into bigger and better publishers. SEO involves hundreds of factors working in tandem over a period of months. A single order of links for your client isn't going to give them a boost in rankings. Find a link-building provider capable of offering links to a wide variety of different publishers. Before signing up for link building or content writing services, try to get some examples of work the provider has done in the past. 

Good reviews, testimonials, and examples of past work can give you a good gauge of their attention to detail. White label link-building services allow you to claim the provider's link-building services as your own. Link building and SEO are strategies that take time to develop, and working with a consistent partner will make it easier to see results quickly. Forming a partnership helps your white-label backlink provider get to know you better as an SEO reseller and may possibly get you a better deal overall.

More info about white label link building: pros & cons of of private label backlink services: 

https://seo.co/white-label/link-building/

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Video interviews, video news, and video lists can all be powerful for generating link-generating links. The idea is to work with external publishers of sites with high domain authority. If you want to become a professional guest blogger, you need to build a good enough reputation and a strong enough portfolio. These strategies can help you gain access to top-tier publishers through word-of-mouth. Prioritize the needs of your target publisher's readership above your own. Editors are typically very busy, with inboxes flooded with generic, unappealing requests. Send a warm email with a compelling, original subject line.

Prove that you're an avid reader of this publisher's work. Pitch an initial post that aligns with similar content on their site. Follow up politely with a follow-up email if you don't hear back from the editor within three-to-four business days. As you scale your link-building strategy, it's important to stay in good standing with existing publishers. Nurture your publisher-based community and be an active presence in discussions. Set up 301 redirects for old or broken links that may become useless for your brand.

If you're following best practices for content marketing, much of your content will be "evergreen." It's cheaper and more efficient to keep your old content updated, relevant, and link-generating. You can also earn a link by donating to a non-profit or volunteering your time or services. As a blogger, you can use the tools at your disposal to help you find and replace broken links. If you're looking for a link-building strategy, one of the best things you can do is create and sustain a community. The more active fans you have, the easier it will be to find new publishing opportunities and the more links you'll earn.

More info about 77 Link Building Strategies for SEO in 2022: 

https://seo.co/link-building/strategies/

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When you build links, you not only generate domain authority for your entire site but also page authority for individual pages. Prioritize building links to your best onsite pages. Monitor (and mimic) your competitors' link-building strategies. You can learn a lot by observing and mimicking their strategies. Be wary of link schemes and link-building companies. Link building agencies understand the nuances of the strategy and make content, link quality, and long-term relationships their priorities. Start with a small scale and scale it up as you learn more about your industry's top publishers. It's important to measure your domain authority regularly. You'll also want to measure the page-level authority of your best pages.

These are two of the strongest indicators that your link-building strategy is working. Other metrics include organic traffic, referrals, and direct traffic to your site. If you're building a link with a new publisher, try to estimate the total value of that link. Try to isolate its effects on your domain-and page-level authority. "Best of" lists, or listicles, are appealing because they promise the reader a concise read. Original research is extremely powerful for attracting links, but it can also be expensive to conduct. Conducting surveys is a good, inexpensive method of original research. Taking a controversial stance can be great for your link-building campaign, so long as you do it respectfully and with hard evidence. 

Being the first to explore a topic can also be powerful. Engaging content that encourages people to interact can be valuable. Case studies and whitepapers are both long-form content archetypes filled with analytical information. How-to guides and glossaries are fantastic pieces of content for complex industries. Interviews, infographics, directories, and other shareable are good tools to use for link building. Interactive content is highly successful in encouraging shares. There are few types of content more interactive than tests and quizzes.

More info about 77 Link Building Strategies for SEO in 2022: 

https://seo.co/link-building/strategies/

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Link-building strategies are meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links. In this post, we examine the 77 link-building strategies most likely to help you boost the visibility of your website in the SERPs. Direct link building requires you to build links that are actually valuable to web users. Google penalizes sites that link to themselves in an attempt to manipulate their rank. One high-quality backlink is often worth far more than many unattractive or low-quality links. Domain authority (DA) is a relative measure of the trustworthiness of a site. High-DA sites tend to get more traffic on their own and have a higher likelihood of passing referral traffic your way. Getting a link on a new domain is a better use of your time than one on an existing one.

Links in the header or early in the body will be much more valuable than links in the sidebar or footer. The higher your link is on a page, the more authority it's going to have. Never include more than one link to your site in an article. If you want your link to stick, include links to other high-quality sources in the body of your article. Avoid keyword stuffing in your anchor text. Don't write off the possibility of no-follow links as worthless; they're a useful trick to get more traffic. Link Earning Strategies for More SEO Backlinks: The overarching goal here is to create onsite assets so interesting or valuable that other authorities naturally want to link to them.

These are some of the best tactics for the job, and we'll break them down into bite-size actionable chunks. You'll earn more links if you're known as a reputable source. Find influencers in your field and provide them with a piece of your content. Collaborate with another expert to create a shared piece of content. Invite guest authors to your site for a mutually beneficial backlink exchange. Link building is consistent and reliable, but it takes significant skill and effort to make the strategy work. The best approach for most businesses is to use a blend of link building and link earning. There are several high-level approaches you can use to increase your link-building effectiveness.

More info about 77 Link Building Strategies for SEO in 2022: 

https://seo.co/link-building/strategies/

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