SEOLeverage - The SEO Podcast for Online Business Owners

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.

This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.

This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.

Podcast Highlights:

00:00 Prologue

00:48 Podcast INTRO

00:58 Introduction to the podcast episode topic and the guest

02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist.

04:25 Data collection and analysis for decision-making in business (...Two components of data preparation)

06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.)

09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?)

13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?)

17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business.

21:16 What is a data story? (...The two basic design principles of a dashboard.)

24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?)

27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.

35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert.

38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies.

39:27 End

Connect with Feliks Golenko:

Website - MultiBase GmbH - https://multibase.de/eng/

LinkedIn - https://www.linkedin.com/in/feliks-golenko/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content.

The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools.

Hear more about how AI algorithms can affect your brand reputation in this episode.

Podcast Highlights:

00:00 Prologue

00:44 Podcast INTRO

00:54 Introduction to the episode topic

01:45 The potential for AI tools to influence sales, revenue, and customer journey

03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections?

05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions

07:23 What SEO Leverage expertise can do to help with your online reputation management?

08:28 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation.

Learn more about AI and online reputation by listening to this episode.

Podcast Highlights:

00:00 Prologue

00:29 Podcast INTRO

00:39 Introduction to the episode

01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)

04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands

06:41 How to combat and monitor false information perpetrated against your brand reputation?

07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?

09:09 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did.

Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued.

This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!

Podcast Highlights:

00:00 Prologue

00:32 Welcome to the episode and introduction of the guest

00:47 Introduction of the episode topic

03:51 Two questions that Kevin Monroe popped out for Gert

05:42 Every business is a people business

10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group?

14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert

17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)

19:42 The 5 Languages of Appreciation in the Workplace

24:46 How to use the Appreciative Inquiry technique in Team meetings?

29:28 An invitation to pause and send short messages to some people.

32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?

33:21 End

Resources:

The Reinvented EVP by the Gartner Group

https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White

https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X

The Beginner's Guide to Growing Gratitude, Free 5-day challenge -

https://hub.globalgratitudesociety.com/invitation?code=87646C

Connect with Kevin D. Monroe:

Website - https://www.kevindmonroe.com/

LinkedIn - https://www.linkedin.com/in/kevinmonroe/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance.

With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact.

Podcast Highlights:

00:00 Prologue

00:59 Podcast INTRO

01:09 Introduction to the episode

02:02 SEO strategies and the importance of aligning them with client goals and priorities.

03:35 Consulting and strategy are the key pillars of SEO

04:25 Role of Content Creation team and the use of AI language models

06:50 The Link-building team's role for SEO and branding

07:26 The Implementation Team

08:14 Who runs all the teams together?

09:20 The SEO Leverage Team

10:34 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts.

The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities.

While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users.

Podcast Highlights:

00:00 Prologue

00:51 Welcoming Joe Fier to the show

02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient.

06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data

10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023

14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users

17:36 Features of Castmagic for post production tasks like show notes and prompts

20:27 Audio optimization tools and techniques using Descript

23:24 The benefits of using Riverside.fm for recording and editing interviews.

26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner

30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai

33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com

36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner

45:12 How to connect with Joe Fier?

46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode

47:49 End

Resources:

AI Tools discussed and mentioned in the episode

Claude - https://claude.ai/

Castmagic - https://www.castmagic.io/

Riverside FM- https://riverside.fm/

Gamma - https://gamma.app/

Beautiful.aia - https://beautiful.ai/

Voices.com - https://www.voices.com/

Delphi - https://www.withdelphi.com/

AgentRunner - https://www.agentrunner.ai/

Connect with Joe Fier:

Website - Hustle and Flow chart - https://hustleandflowchart.com/

Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage

Email address - [email protected]

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.

In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.

If you want to learn about CMO roles, listen to this episode to the very end.

Podcast Highlights:

00:00 Prologue

00:46 Podcast INTRO

00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic

02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)

05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?

07:36 Distinctions of CMO roles and responsibilities

13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success.

17:56 What are the benefits of hiring a fractional CMO for small businesses?

22:22 How much investment is it to hire a fractional CMO?

24:27 What does the role of a fractional CMO mean for Anfernee?

30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?

35:21 Where to connect with Anfernee Chansamooth?

36:32 End

Resources:

How to learn about fractional CMO, go to -

https://theauthenticmarketer.com/services/

Past episode with Stevie Brown

https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX

Connect with Anfernee Chansamooth:

Website - https://theauthenticmarketer.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands.

People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.

Podcast Highlights:

00:00 Prologue

00:49 Podcast INTRO

01:00 Introduction to the episode and the guest

02:06 Katrina's perspective on the use of AI tools

05:38 AI tools, their limitations and the reliability of information

11:19 SEO, brand awareness, and creating an authentic online reputation

14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story

16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?)

20:51 The best use for AI tools in content creation and SEO purpose

24:44 Embracing new technologies and working out how to use it with caution

26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.)

29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months.

31:26 Where to connect with Katrina McKinnon?

31:22 End

Connect with Katrina McKinnon:

Website - https://copysmiths.com/

LinkedIn - https://www.linkedin.com/in/katrinamckinnon/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects.

In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to.

Podcast Highlights:

00:00 Prologue

00:41 Podcast INTRO

00:51 Introduction of the episode and the guest

02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?)

03:47 Commitment on the marketing process from both sides, the business owner and the provider.

05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing)

07:01 Why do business owners have to be realistic about timeframes and budgets?

08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?)

11:21 The wrong marketing mindset and the lack of commitment from business owners.

14:37 Client engagement and marketing strategy at SEO Leverage

17:43 The importance of the on-boarding process.

20:47 In-house marketing versus outsourced marketing, which is better and costs less?

25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts.

29:19 What is the first thing to think about when planning a marketing strategy for your business?

33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?)

39:27 Overnight success is not really overnight, it may take years.

46:33 Recap

42:33 Where to connect with Stevie Brown?

43:39 End

Resources:

Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix

Gift and Bonuses - https://www.thechangestarter.com/podcastgift

Connect with Stevie V Brown:

Website - https://www.thechangestarter.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads.

In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content

Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation.

Podcast Highlights:

00:00 Prologue

00:28 Podcast INTRO

00:38 Introduction to the topic episode

01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?)

02:35 Generative AI models and their impact on brand reputation.

05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation?

06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search.

09:17 Ending CTA

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]