Small Business Podcast

Presented by: Small Business Expo



Jay Moore is the Founder of GPSDude.com, an online store that sells - you guessed it - GPS units. Here we talk about how he got started, the early days of constant tweaking to see what worked, why he doesn't use paid search and why he is obsessive about monitoring the conversion from visits to purchases. Jay uses ProStores.com, an eBay company, to run his e-commerce site. The recording is a bit "hissy" so I apologize in advance for that.

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Presented by: Small Business Expo



Gordon Quick has 30 years of hands-on business experience and is the co-author of The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Bob Fifer). Here we talk about why self-awareness is important for a successful CEO (and what exactly it means in the first place), the number one thing Gordon thinks causes problems for CEOs of small business that grow, and the two main things he says are the most important points of the book. Gordon's website is CEOMentors.com

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Presented by: Small Business Expo



Bob Fifer is President of Fifer Associates, LLC, which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books including Double Your Profits which received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book, The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies.

Read the transcript here.

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