Starting Up Podcast

A very common amongst founders is 'Should you bootstrap your business or raise a venture fund?'. It's a question that I've asked myself repeatedly. In this episode, I talk define what the two options are and highlight what the pros and cons of each are, and provide some guidelines that will help you decide what your next steps should be. Enjoy!

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Chat with me directly at instagram.com/tomideawe

Visit my brand, Olori, at www.beolori.com or instagram.com/beolori

Leave podcast reviews on Apple Podcasts & anywhere you listen. Thank you!

This episode is all about Kickstarter Campaigns! Tamara Mekler is chatting with me about all the activities that have gone into launching their kickstarter campaign for Nutshell Coolers, a thoughtfully-designed cooler for lovers of the outdoors.

In this episode, you'll hear:

• How they came up with their business idea
• Why they chose to run a crowdfunding campaign
• Why they chose the kickstarter over other crowdfunding platforms
• Pros & Cons of running a kickstarter campaign 
• What they've learnt so far in their journey to launching the campaign 

Check them out and support the campaign!

Website: www.nutshellcoolers.com
Instagram: www.instagram.com/nutshellcoolers/
Facebook: www.facebook.com/nutshellcoolers
Kickstarter Project Page: www.kickstarter.com/projects/nutshellcoolers/nutshell-coolers-chill-by-nature

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Chat with me directly at instagram.com/tomideawe

Visit my brand, Olori, at www.beolori.com

Leave podcast reviews on Apple Podcasts & anywhere you listen. Thank you!

In today's episode, I'm chatting with Sarah Pura, co-founder of Eddi Products. At Eddi, Sarah currently leads Marketing Strategy & Marketing Operations. Eddi is the sustainable solution for your favorite suds - An elegantly-designed dispenser with all-natural scented hand soaps packaged in aluminum.

Sarah is telling us about her experience building Eddi and all the activities that have gone into 19 months of getting to Launch Day (today!)  

In this episode, you'll hear:

- Her experience building Eddi Products (Successes, failures, learnings)
- The pre-launch activities that went into Eddi Products
- What to look for in a co-founder & benefits of having one
- The best tools to have for any e-commerce store

Check out Eddi at www.meeteddi.com

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Chat with me directly at instagram.com/tomideawe

Visit my brand, Olori, at www.beolori.com

Leave podcast reviews on Apple Podcasts & anywhere you listen. Thank you!

Let’s talk about funding your product based business. As a self-funded business, I’ve had to be creative around financing my business and i’ve tried a number of things. In this episode i’ll be sharing 5 options for funding your product based business, and my experience trying each of these.

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Join the Starting Up Facebook Group to find a community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

My Product Based Business, Olori, can be found at www.beolori.com and @beolori on instagram

Rate, Review, & Subscribe.

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Today Episode is with someone who has quickly become a friend, Kim Robinson. Kim is a 15+ year marketing professional and coach based in New York City. He is the founder of 3pts, a marketing resource that helps self-funded creative small businesses with limited resources grow.

Kim really helped me create a strategy plan for my business in 2021. How to view things in different ways so I didn't get overwhelmed with all the things that there is to do! He takes a bunch of your ideas and brings them together to make something happen! Kim teaches us how to take all that information that circulates on the internet and transform it into a possibility.

4 key takeaways from this episode:

- What is a business plan?

- How to write a business plan

- How to start marketing as a small business

- How to identify your strengths as a founder

Kim's website is  http://3pts.co/welcome and you can email him at [email protected]

Business Planning Resource from Kim: https://docs.google.com/spreadsheets/u/2/d/1CQhNfpCd3rbJCvJ5Zp2IO4fO0cdLKyNiEJuxhA0Ntlg/edit?usp=sharing

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Join the Starting Up Facebook Group to find a community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

My Product Based Business, Olori, can be found at www.beolori.com and @beolori on instagram

Rate, Review, & Subscribe.

Like what you heard? I would be so grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Today’s episode is special. I’m going to be pulling back the curtains on my product-based business, Olori. Olori means ‘Queen’ in the Yoruba language of Nigeria and we offer gorgeous African-inspired handbags that celebrate culture and heritage, whilst empowering women.

In this episode, I’m sharing how I started, where I am today and my current desires / dreams for Olori. I honestly am sharing things I typically wouldn’t share with the world, but I'm putting this out there because I’m committed to showing you what it truly means to run a product-based business … the good, the bad and the ugly. Enjoy!

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Join the Starting Up Facebook Group to find community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

My Product Based Business, Olori, can be found at www.beolori.com and @beolori on instagram

Rate, Review, & Subscribe.

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

In today's episode, I’ll share with you 5 things I wish I knew before I started my entrepreneurship journey! This is going to get REAL!!

Key Takeaways:

1. Everything takes longer than expected
   
2. Prepare for an emotional roller coaster
   
3. Entrepreneurship = Serious hustle
   
4. Everyone thinks they know your business better than you. They don’t.
   
5. Self-doubt is real!
   

My main advice to you here is to acknowledge that entrepreneurship is tough, so give yourself space & grace to grow & seek help when you can.

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Join the Starting Up Facebook Group to find community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

Rate, Review, & Subscribe.

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up Podcast, it’s also valuable feedback for me to continue bringing you the content you want to hear.

What goes into telling a brand story?

Lori Abichandani is this episode’s special guest. She is the Founder and Brand Builder in Chief at - a big idea - a home for thoughtful brand-building, based in Los Angeles. Analytically minded and creative at heart, Lori has a demonstrated history of working with media, tech, lifestyle, and direct-to-consumer brands, on compelling brand and content strategy and creative campaigns. She takes pride in building for longevity and telling stories that communicate values at scale.

Key Takeaways:

• A brand is the heartbeat of the company. It's the blueprint of what the brand stands for, how it sees the world, and the future that it wants to create.
  
• There are 3 elements of branding:
  
  • The Story: What are the core values; why should exist.
    
  • The Market: What's the cultural moment; when is the right time to emerge.
    
  • The Customer: What are their needs, what is your solution.
    

Find Lori at www.abigidea.com

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Join the Starting Up Facebook Group to find community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

Rate, Review, & Subscribe.

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up Podcast, it’s also valuable feedback for me to continue bringing you the content you want to hear.

Welcome to the very first episode of Starting Up Podcast. In this episode I’ll share the vision for this podcast and tell you more about me, your host Tomide Awe. You’ll hear about my background and how living, studying and working across 3 continents have brought me to where I am today, building my own product-based business. You’ll also hear me talk about starting my own product based business 4 years ago inspired me to start this podcast and create a space for community and advisory for founders like you.

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Join the Starting Up Facebook Group to find community and connect with other entrepreneurs just like you!

Let’s connect on Instagram @thestartinguppodcast

My Product Based Business, Olori, can be found at www.beolori.com and @beolori on instagram

Rate, Review, & Subscribe.

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.