Striking Conversation

You know that old saying, ""give a man a fish and he'll eat for a day; teach a man to fish and he'll eat for a lifetime""? My version of that includes teaching you how to DIY your copy so that you feel more confident, have greater impact & can spend less time on your marketing words. Because the truth is, you're not going to be able to hire a professional for every word you write for your business - you've gotta know how to DIY! And it all starts with a stellar brand messaging strategy.

Content creation often feels like a huge time suck that frankly never seems to quite drive the results you'd hoped. So much of the content floating around out there is vaguely helpful at best or a giant sales pitch at it's worst. But recently, I've learned so much about effective content strategy that I'm kinda ~ dying ~ to share. ‌My goal is that you'll walk away from today's post with the skills to create content that is strategic, helpful, fun to read & maybe even a little quicker to create.

Every piece of "best practice" marketing advice seems to tells business owners to create valuable content in order to make sales  - never taking into account that what might add value to your bottom line may not feel valuable to your target audience.  This week, I am going to bust four content marketing myths that are floating around out there. If you feel like you're spinning your wheels when creating content, chances are, you're buying into advice that simply isn't true.  We're going full on marketing myth busters today & you're going to walk away from this episode with a clearer picture of a content strategy that more effectively serves your audience & your business goals.