Tacoincidence with Scott Porter

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

• Secret #1: Reflect on your "why"
• Secret #2: Uplift your customers and help them feel heard
• Secret #3: Help your customers feel uniquely valued
• Secret #4: Do things within your business to stay relevant.
• Secret #5: Speak to the one and show empathy
• Secret #6: Send a consistent message that resonates
• Secret #7: Help your team members become the best people they can be
• Secret #8: Care about your people over quotas or money
• Secret #9: Provide an experience and change everything for your customers
• Secret #10: Hire for attitude and then train in the technical
• Secret #11: Treat your team like they are part of your dream
• Secret #12: Create experiences with personal interactions with real care
• Secret #13: Build relationships and not just businesses
• Secret #14: Remember your customers have individual worth
• Secret #15: Teach the WHY to your team so they create an immersive brand experience
• Secret #16: Decide to create a better experience and the how will take care of itself
• Secret #17: Get on the same level as your team members

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Don Joaquin's Street Tacos, American Fork, UT

• Website
• Facebook
• Instagram

YAWI Family

• YouTube
• Instagram

Jonny Tanner

• LinkedIn
• Facebook

Scott Porter

• LinkedIn​

Search for the Perfect Taco: 

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

I met up with Jeff Kearl on Taco Tuesday at Sancho's Tacos in San Clemente, California. He has reshaped the sock industry by creating Stance, one of the most well known and comfortable sock brands around. As an investor, founder and entrepreneur, Jeff is great at observing market trends and filling them. He has also developed a thriving company culture of excellence and efficiency. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his employees thrive.... All…over tacos. It really doesn’t get much better than this!

• Secret #1: Deconstruct everything in the R&D phase
• Secret #2: Ask lots of questions, listen and act on the answers
• Secret #3: Focus on what you can control and execute flawlessly
• Secret #4: Build a team that's scrappy, gritty and figures it out
• Secret #5: Reinforce your company values constantly 
• Secret #6: Operationalize a culture of gratitude
• Secret #7: Stand for more than what you sell
• Secret #8: Surround yourself with those who see your potential
• Secret #9: Position your product differently in a profitable market
• Secret #10: Connect your customer to your product on a deep level
• Secret #11: Mission-driven businesses require hard work and discipline
• Secret #12: Be kind and respectful — the key to personal success
• Secret #13: Find positive, inspiring and smart people to create your team
• Secret #14: Think independently and embrace your originality
• Secret #15: Beware of "Best practices" because they yield common results
• Secret #16: Believe in your people to unlock their potential

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Sancho’s Tacos, San Clemente, California

• Website
• Facebook
• Instagram

Stance

• Website
• LinkedIn
• Facebook
• Instagram

Jeff Kearl

• LinkedIn
• Facebook

Scott Porter

• LinkedIn​

Search for the Perfect Taco: 

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this!

• Secret #1: Take your customers on a journey
• Secret #2: Help people become part of the stories they love
• Secret #3: Put customers in the storyline — it's powerful
• Secret #4: Customer experience gives you a competitive edge
• Secret #5: Positive personalized experiences create loyal customers for life
• Secret #6: Successful companies are investing in improving experience
• Secret #7: Customers will pay a premium for experience
• Secret #8: Tech enables unique and personalized forms of human connection
• Secret #9: One moment impacts relationships forever
• Secret #10: Use your talents to help others develop theirs
• Secret #11: Diverse teams outperform in revenue and profits
• Secret #12: Help people become the very best they can become
• Secret #13: To change culture, first look at your own interactions

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Rico Cocina SLC, Utah

• Website

Brandless

• Website
• Instagram  
• Facebook

Women Tech Council 

• Website

Cyndi Tetro

• Instagram
• LinkedIn
• Facebook

Scott Porter

• LinkedIn​

Search for the Perfect Taco

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and fighting pornography is cool. As the As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experience, and human connection, what he does to create it, and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

• Secret #1: Where knowledge lacks, conviction makes up
• Secret #2: Cause curiosity in what you create
• Secret #3: Create impact through brand engagement
• Secret #4: Branding starts with culture
• Secret #: Innovation comes from passion, determination & sheer will
• Secret #5: Create a persona to understand your target
• Secret #6: Find existing "electricity," organize it into a brand
• Secret #7: Connect to the product using emotions & experience
• Secret #8: Allow personal expression & creativity in marketing
• Secret #9: Have a healthy sense of naivety
• Secret #10: Persist. Get back up. Pivot. Never quit.
• Secret #11: Find people who are passionate about their craft
• Secret #12: Home runs — not base hits

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone, or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock). 

LINKS MENTIONED IN THIS EPISODE

Taco Stop #12: El Mexiquense, American Fork, UT

• Facebook
• Instagram
• Website

Fight the New Drug

• Website
• Facebook
• Instagram

Impact Suite

• Website
• Facebook
• Instagram

Clay Olsen

• Instagram
• LinkedIn

Scott Porter

• LinkedIn​​

Search for the Perfect Taco

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

I met up with Ravi Patel on Taco Tuesday at Guisados in Burbank, CA. He’s an entrepreneur, investor and co-founder of the granola bar company This Saves Lives. He’s also an award-winning actor who wrote and directed an autobiographical documentary called Meet the Patels. I wanted to learn why he believes in the power of culture and brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

"These secrets save lives."

• Secret #1: Focus on what really matters in life and imbue that into your work
• Secret #2: Be authentic to your purpose and pursue your passions
• Secret #3: Obsess over winning. Appreciate failure. Love the grind.
• Secret #4: Understand what your end users are into
• Secret #5: You are only as good as your product in the long term
• Secret #6: Differentiate your product and brand
• Secret #7: Raving fans amplify with loud voices
• Secret #8: Hire people who genuinely care. Be picky
• Secret #9: Help people feel the impact of what you do
• Secret #10: Focus on the end goal and then creatively strategize how to get there
• Secret #11: Seek inspiration from people you love
• Secret #12: Create different, authentic experiences that are "noisier" than the competition.
• Secret #13: Make something your customers want over and over again

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock). 

LINKS WE MENTION IN THIS EPISODE

Taco Stop #11: Guisados, Los Angeles

• Facebook
• Website
• Instagram

This Bar Saves lives

• Website
• Facebook
• Instagram

Meet the Patels

• Website

Ravi Patel

• Instagram
• Facebook

Scott Porter

• LinkedIn

Search for the Perfect Taco: 

• Instagram
• YouTube
• LinkedIn
• Website​

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. 

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

“The world is bigger than just ourselves.”

• Secret #1: Build something that focuses on giving back (7:12)
• Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28)
• Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17)
• Secret #4: It’s ok to be scared, just don’t focus on it (18:41)
• Secret #5: Verbalize that you’re human (20:13)
• Secret #6: Growth and opportunity surrounds those that pivot and focus on changing offerings (22:21)
• Secret #7: it’s critical to be reaching out to your team at this time (26:01)
• Secret #8: Reach out to others about what their strategy is and collaborate (30:19)
• Secret #9: Adjusting your product to the crisis can help to grow your company (33:13)
• Secret #10: As long as people know that you care about them, the original mission stays true (36:14)
• Secret #11: Create meaningful human connection in times of constraint (39:05)
• Secret #12: Focusing on community will help you win (44:12)

Links we mention in this episode:

• Cotopaxi
• Cotopaxi's #OneUtah T-shirts
• Cotopaci's Questival Quaranteam
• Forbes article: What Covid-19 Reveals About Your Leadership as a CEO
• Cotopaxi and Uncharted Supply teaming up during pandemic
• Quarantine Survival Kit 
• Sobe Eats
• San Diablo Artisan Churros
• Thirst Drinks
• Rhone

Follow Davis Smith

• LinkedIn
• Instagram

Watch Tacoincidence episode VIDEOS

• Website for Tacoincidence videos
• Instagram

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence LIVE — where we learn secrets of breakthrough culture and brand experience from the most brilliant leaders while we’re on the search for the perfect taco — even over a Zoom call during quarantine. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

The taco cannot be stopped so we order from a local taquerias for delivery — #saveTacoTuesday —  and get raw and real about how these leaders are tackling the challenges of the a global pandemic and economic crisis.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

“The more you make business like life, the more successful it is.”

• Secret #1: Work with a team that is passionate (4:00)
• Secret #2: Create lasting value with strong emotional connection (9:07)
• Secret #3: Empower your customers by addressing their insecurities (12:02)
• Secret #4: Identify the driving insecurity your customers feel (14:00)
• Secret #5: Focus on people, not products, to build loyalty (16:21)
• Secret #6: Define and infuse your company values early on (22:26)
• Secret #7: Your business is your kid — how are you raising your kid? (26:21)
• Secret #8: Be disciplined to stand for what your brand is becoming (29:25)
• Secret #9: Ask: What are we trying to make someone feel? (31:30)
• Secret #10: Differentiate yourself by being sincere (36:21)
• Secret #11: Be a good friend to your customers on their terms (39:01)
• Secret #12: Make people feel better is a massive differentiator (56:00)
• Secret #13: Go listen to your customer (1:00:00)
• Secret #14: The more you make business like life, the more successful it is (1:06:04)

Links we mention in this episode:

• SOL Mexican Cocina

Follow Trent:

• Nutrition Zone
• Motiv8 Performance Nutrition
• TYKU Sake
• LinkedIn

Watch Tacoincidence episode VIDEOS

• Website for Tacoincidence videos
• Instagram

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

“Your team is your family.”

• How Insight Himalaya Treks operate and who they serve (4:21)
• Secret #1: Listen to what your clients want (6:10)
• How to never come across a difficult client (9:18)
• Secret #2: Live "Namaste" — Respect others at the same level, if not higher (11:30)
• Secret #3: The Visitor is God (14:51)
• Secret #4: Treat your team as family (23:35)
• Secret #5: Provide an exemplary experience and your clients will follow (25:42)
• Secret #6: Anticipate your clients' needs (30:35)
• Secret #7: Design your customer experience from a perspective of empathy (34:31)
• Secret #8: Build loyalty through attention to detail (38:12)
• Secret #9: Surprise and delight — even with the basics (39:42)
• Secret #10: Gain an edge on your competitors by doing something extra (44:48)

Links we mention in this episode:

• Tacos Mi Caramelo

Follow Binod:

• Insight Himalaya Treks
• LinkedIn

Watch Tacoincidence episode VIDEOS

• Website for Tacoincidence videos
• Instagram

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

“The Mom Squad is the secret to our success.”

• When Susan decided she’d do moccasins exclusively (5:14)
• Secret #1 Keep trying different things until one sticks (7:17)
• Secret #2 Turn broken systems into a positive inflection point (10:31)
• Secret #3 Enable your customer to mark meaningful moments (11:41)
• Secret #4 Alleviate customer burdens (17:45)
• Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)
• Secret #6 Give your customers white glove treatment (20:00)
• Secret #7 Do everything you can to hire for culture fit (21:80)
• Secret #8 Make everyone feel like a valued customer (23:02)
• Secret #9 Hire team members who relate to your customers (25:50)
• How the Mom Squad works (26:00)
• Secret #10 Be resilient — Don't give up (27:24)
• Secret #11 Create a memorable 360 degree customer experience (28:30)
• Secret #12 You can achieve anything (30:00)
• Secret #13 Listen to your customers & incorporate their feedback (35:00)

Links we mention in this episode

• Blue Poblano

Follow Susan

• LinkedIn 
• Instagram
• Freshly Picked

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

“The systems are in place to deliver wow.”

• How the idea came to Josh for Pick Me Up (14:30)
• Secret #1: Anyone can sell a product, make it an experience (16:41)
• Secret #2: Create value-added interactions — not transactions (18:06)
• Secret #3: Hire for character traits that support your mission (18:56)
• Secret #4: The power of the pause (22:00)
• Secret #5: Be real and connect personally (27:56)
• Secret #6: Take responsibility for your mistakes. See things from a customer's perspective. (32:00)
• Secret #7: Fully integrate the customer and brand experience into every business decision you make (37:46)
• Secret #8: Every touchpoint adds to the customer experience (49:31)
• TACOINCIDENCE SECRET: Own your mistakes — wow in the service recovery
• Know your customers' names and what they love
• Secret #9: Be creative and end on a high note (50:00)
• Secret #10: Look inward — your team reflects how you are (55:20)

Links mentioned in this episode:

• Pick Me Up
• Simon Sinek
• Setting the Table by Danny Meyers
• Mexicali Tacos & Co.

Follow Josh:

• Linked In
• Instagram

Follow the Search for the Perfect Taco

• Instagram
• YouTube
• LinkedIn
• Website

Follow Scott Porter

• LinkedIn

About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website— you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.