That Sports Merch Podcast

Part 2 of our interview with Joan Carrera López of AC Milan. 

Joan chats to That Sports Merch Podcast about the wider strategy around AC's brand licensing. We hear how new licensing opportunities are established and how full Joan's email inbox is! We round off the episode discussing how pop-up stores and clever brand positioning has driven growth and awareness for the AC Milan brand, and how Joan ans his team have tapped into knowledge from other European Clubs and other sports to widen their knowledge and understanding. We also get to hear of a very prestigious shortlisting honour that Joan has just received.

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

TSMP chat to Whitney Bansin, CEO of Vegas-based fashion apparel disrupter The Wild Collective.  We hear Whitney's story of building her brand within professional sports supply and what inspired The Wild Collective to bring their streetwear, fashion-forward, premium feel to the sports market. With celebrities such as TI and Diplo choosing to wear her pieces, Whit's certainly cracked her niche.

You won't want to miss this inspiring, positive chat. This episode goes down avenues we never saw coming. We certainly didn't expect to be discussing a chance opportunity with Shania Twain, or getting catfished by Sarah Blakely from SPANX! Packed full of business insight and positive mental attitude, we're sure that every listener will take something away from this one.  

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

TSMP talk to Nick Lodge from Onside Brand. Nick's an expert in branded space activation projects and has an extensive retail brand history - most notably where sports merchandise is concerned, with adidas. Hear how club stores and branded spaces have evolved over the last 10 years, alongside some on Nick's favourite projects, including how Manchester United's Old Trafford megastore was flipped from Nike to adidas in just 1 week! We find out what went well, and more interestingly - what didn't go to plan at all! Nick also talks to us about what future sports club physical spaces and digital experiences will look like. It's not just about the store footprint...

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

TSMP talks to Domenic Notarfrancesco, VP Consumer Products for United Soccer League. We dive deep into how the USL support their new franchise clubs as well as those already established professional and pre-professional clubs.

This episode provides fascinating insight into the local community outreach program, research and development of a local fanbase and understanding what fits with the community demographic in order to become a successful new franchise. We hear about the structure of the USL, future plans, and discuss some of the challenges faced by the unique opportunity of building and launching a new sports organisation from the ground up.

Domenic talks in detail of the journey that the USL is on and how the retail merchandise teams within their structure are seeing some great success with the approach they take.

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

TSMP talks to Rob Revell, Head of Product at Hummel (UK) with in-depth insight into the world of product design. We go behind the scenes of what it takes to go from brief, to concept, to finished product. Hear from Rob on how his team at Hummel get through an insane amount of designs, before selecting the three kits for each team and much, much more!

Lee & Matt explain the 16-month hiatus, and give lots of info on upcoming content as the guys get the podcast well and truly back on track.

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

We kick off That Sports Merch Podcast with a feature length interview (across Parts 1 & 2) with Danny Downs, General Manager of Fanatics International. Danny gives an incredible insight into the Fanatics retail business, covering the varying global fan cultures and what that means to the Fanatics retail strategy. In Part 2, we go deeper into the retail strategies that Fanatics operate, find out how the Fanatics acquisition of the existing UK company, Kitbag, changed the way the business operated and get the scoop on what's next for this global superpower brand.

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

We kick off That Sports Merch Podcast with a feature length interview (across Parts 1 & 2) with Danny Downs, General Manager of Fanatics International. Danny gives an incredible insight into the Fanatics retail business, covering the varying global fan cultures and what that means to the Fanatics retail strategy. In Part 1, we get a great introduction to Danny and the journey he's been on to get where he's at now, plus a deeper look at the Fanatics brand and some great insight into their secret weapon - vCommerce. 

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

E0 - that pilot episode

An introductory episode to that sports merch podcast featuring host Lee Hyde and co-host Matt Hudson. Hear what they have planned for the podcast series, a brief pop-history of both's credentials and get to know the voices you'll hear across the episodes!

Follow us on socials:-
Twitter - @sportsmerchpod
Instagram - @sportsmerchpod
Facebook - @sportsmerchpod

Or join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson