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Time Hacking Radio

by Emily Martinez

Everybody talks about growing a business and making more money. Those things sound great, but for home-based business owners, life is so crazy busy that we can't even THINK about growing our businesses until we figure out how to earn more time. This podcast is about the things we as business owners can do to earn time in our day to do the things we want. You'll hear about tips, tricks, and tools that make life a little easier for home service business owners who are trying to do it all.

Copyright: 2020 Time Hacking Radio

Episodes

Frank Kern Facebook Ad Experiment

7m · Published 24 Nov 19:26

If you haven't encountered my Time Hacking Summit...check it out!  Here's how to access the All-Access Pass.  I practiced Frank Kern's ad techniques on my own summit.

I then used the same techniques for my husband's  summit about soccer parenting.

My next experiment will be to use this technique for my chimney sweeping company.

In Frank Kern's course, he shows his students how to run traffic for cold traffic, warm traffic, and hot traffic.  Obviously, converting cold traffic is the most costly way to get customers.  

In my case, once I start to run ads for my chimney sweeping company, I will be only targeting warm traffic.  We have a large database, lots of amazing online reviews, and a pretty simple organic reach.

So in this case, I will be running retargeting ads only.  I'll keep you updated on how this goes in episodes to come.

If you want to know what tools I've been talking about check it out at resources.timehackingradio.com.

If you're looking for a super cool podcast editor, might I suggest my own?  Check him out at https://fiverr.com/jay717/.

Making Environmental Practices A Profitable Part of Your Service Business

7m · Published 19 Nov 08:00

A little bit about my back story...the obsession began in 4th grade, which is when my teacher, Miss Johnson, first exposed me to environmentalism.  My dad was a water chemist and I grew up to work for a non-profit environmental organization.  So, yeah, I like the planet and have for a while.

Flash forward to the present day, however, and my company does not have a primary focus on the environment.  Do we provide a valuable service? Yes!  Are we saving any part of the planet? No.

That's about to change.  Please know, I am not over here thinking that Emily Martinez will save the planet.  However, if I can come up with processes for my business that decrease our carbon footprint and as a direct result increase my bottom line...well, now we're talking.

I don't expect everyone to share my environmental obsession, but I imagine that many people share my "make more money obsession".  If you've been listening to this podcast, you know that I am all about solving more than one problem with a single implementation and in this case, I hope to find profitable ways for my company to be less of a burden on the planet.

If you have any ideas about things I can do to make this happen, please let me know!  I need help to make this a reality!

If you're wondering which tools I use, check out my resource page.  resources.timehackingradio.com

If you need a FANTASTIC podcast editor, check out mine! https://fiverr.com/jay717/

Experiment: Getting My Health Back

5m · Published 17 Nov 08:00

In my younger years I was a college athlete.  I was never the most athletic individual, but I still had to get up early to get to the weight room, so that's something.

Then, I had a couple of kids and I managed to get back in shape after the second one was born, mostly because I had a very physical job.

Now, I've had one more kid and my job mostly involves sitting at the computer and typing.  It's time to reel it in.

Since we're all pandemic-ing right now I've picked an at-home workout regime.   Since I've used Beachbody in the past, I went with that program again.  

The starting point here is: 0.  No fitness.  I mean I take my dog for walks.  The goal is: to do 30 pushups in a row, without stopping...also not on my knees.  This is going to be funny, people.  Stay tuned for my slow plod toward fitness.

If you're wondering about the tools that I've been using on my time hacking journey check them out on my resources page.  resources.timehackingradio.com

Need a podcast editor?  Mine is awesome! My podcasts sound HORRIBLE before he gets them. https://fiver.com/jay717/

 

First Experiment Update: Daily Highlight

5m · Published 12 Nov 08:00

If you haven't listened to my previous episode about making a daily highlight, I'll tell you that the reason for doing this experiment is to make each day a little bit special.  I wanted something in between checking all the boxes on a to-do list and creating an amazingly large goal that is so far into the future that it is easy to lose motivation.

I've started writing daily highlights  as a goal for what to accomplish for the day.

In the beginning, it was going great because I was selecting highlights that were time-appropriate.

To be successful with highlights, they work best when they can be accomplished within an hour to an hour and a half.  After a few days, I started messing up my highlights.  I was picking things that were solidly a two to three day amount of work so the sticky note with my highlight just hung out on my computer...mocking me.

My weekday highlight picking got a solid D.  Final verdict...weekday highlights to require improvement.

My weekend highlight picking ability is much better.  I always pick things that involve my family, such as trash-talking my 10-year-old, which I haven't managed to screw up yet.

In conclusion, I will continue to improve my highlight process and share what I find.  As I've said before, this is all a work in progress.

If you would like to know about the tools that I love, check out my resources page at resources.timehackingradio.com.

If you're interested in creating your own podcast and you need an editor, pick mine!  He's great! https://fiver.com/jay717/

 

Experiment #3: Hire a Virtual Assistant

7m · Published 10 Nov 08:00

I knew I needed to hire a VA, but I didn't know how to do so.  

I've had some practice hiring freelancers on Fiverr, which has turned out to be super helpful and remarkably easy to navigate.  Also, I expect that this is great practice for hiring the real thing. Hiring freelancers to fill in gaps in my knowledge has been the best thing for my personal use of time.

My plan is to hire a VA who can handle my social media presence.  I am HORRIBLE at content production, so if I can get help there, all the better.

I'll keep you posted about my progress once my VA is hired.

If you'd like to hear about my tips and tricks for time hacking, check out my resource page at resources.timehackingradio.com.

If you're looking for a super professional podcast editor go see my editor here.

Let Your Partner Do Things Their Way

7m · Published 05 Nov 08:00

Early in my marriage...before kids...my mother-in-law, who had run a daycare for decades, pointed out that the happiest moms were the ones who let their spouse handle things their own way.  Those moms didn't try to micromanage every part of the way their husband did things.  They didn't care if their kid was dropped off by dad with mismatching clothes or whatever.  She probably didn't know that this little nugget would have such a profound effect on me.

It not only made it easier on my marriage, but I carried that "let them do it their own way" motto into how I parent too.  In fact, I showed my daughter too early how to get her own water.  It's one less thing that I have to handle.

If you are stressed about getting things done, I advise you to figure out how to let some of the optics go and allow people to get things done in their own way.  Your life will be better off because time will be your own.

Are you looking for a podcast editor?  Check out mine!  https://www.fiverr.com/jay717 (You'll love him!)

Are you curious about the tools that I use?  Check out my resource page here.

Crime and Punishment Parenting Time Hack

4m · Published 03 Nov 08:00

Does your kid manage to make every punishment fun?

Try making your kid clean the bathroom when they mess up.  Sure, they might end up liking to clean the bathroom, but hey, at least you get a clean bathroom out of the situation.  Also, as an adult, wouldn't it be cool if you loved to clean the bathroom?

I call that a win/win.

Now, you don't have to always make them clean the bathroom, you can pick something else that you hate to do.

Want more resources?  Check out my resources page at resources.timehackingradio.com.

If you need an awesome podcast editor, I'm willing to share mine.  Check him out here: https://www.fiverr.com/jay717

Experiment #2 Wednesday Night Brain Dump

5m · Published 29 Oct 07:00

If you missed my Time Hacking Summit, you missed out, but I'll share this little time hacking gem with you.

Here are the steps:

  1. On Wednesday night, sit down with a Google Doc.
  2. Write out absolutely everything that needs to be done in personal and professional life.
  3. Filter top 5
  4. Turn top 5 into real-life events on the calendar

This goes hand-in-hand with experiment number 1, which is selecting highlights for each day of the week.

Wednesdays are ideal because they are nestled nicely in the week after the craziness of getting your week started.

My starting point is a constant brain fog and I'm hoping that this helps to solve it.

My goal is to turn this into a life habit.  I won't have to stress and worry that I'm forgetting something.

If you would like to access any of the awesomeness that I share here, check out my resource page at resources.timehackingradio.com. 

Also, get yourself an awesome podcast editor right here: https://www.fiverr.com/jay717.

Update - My Virtual Receptionist Team

5m · Published 27 Oct 07:00

A few weeks ago I hired a virtual receptionist team.  I've now gone through the onboarding process, which was SUPER easy, and I'm a week into using their service.  Here's a very quick status update.

Here's how the onboarding process went:

  1. They set up a phone number that receives calls that I forward to them.
  2. I sat down and hashed out a bunch of FAQs including information about our area and our industry in general.
  3. They sent me a phone script that they wrote out and all I had to do was edit.
  4. They went in and looked at my answers and asked for further clarification.
  5. They set up a group in WhatsApp for us to communicate.

So, during the first week of working together, I am absolutely LOVING how kind this group of people is.  I'm so happy that these are the people who are representing my company.

They are Housecall Pro certified and they're used to booking jobs for the service industry, so the larger training doesn't have to happen.  They just need to learn a little bit about our specific industry.

If you want a link to their company, check out my resources page.

Hiring this group has actually changed how my brain works.  I can sit and focus again!  It's glorious!

If you are looking to get a hold of the awesome tools that I LOVE check out my resources page at resources.timehackingradio.com. 

If you have a podcast and you're looking for the BEST podcast editor, go see mine at https://www.fiverr.com/jay717.

Experiment #1: Highlights

10m · Published 23 Oct 17:39

When things started shutting down due to COVID time got super weird.  I was forgetting things, there was no structure to my days or weeks, and my family was feeling the same.

My theory was that if I could improve my efficiency and productivity things might get better.  I realized that while efficiency and productivity are great, my actual goal was to just make time more memorable and meaningful.

In the book, "Make Time" the authors pointed out that there are basically two ways to structure your goals.  The first is to check the boxes.  Accomplish your daily task list, get up the next day, rinse and repeat.  The second is to work toward your BHAG (Big Harry Audacious Goal).  So you are either a robot, checking the boxes every day, or you are a dreamer who doesn't have anything to show for your days until you reach your goal.  Lame.

The authors of "Make Time" propose a third option, which is picking a daily highlight.  It's something to achieve or look forward to each day that frames the day.

So, my first experiment is to implement daily highlights.  My experiment will involve work highlights each weekday and family highlights on the weekends.

My starting point is I have to be better at picking my highlight.  I've been trying it out and the highlights I have been picking are too long for the allotted time.  I guess my true starting point is...nothing.

My goal in this experiment is to do a highlight every day.  I think I can.  I think I can.  I think I can.

If you want a directory of my favorite things, check out my resources page at resources.timehackingradio.com.

If you have a podcast and are looking for a super rad editor, I'm willing to share mine.  Here's how to find him: https://www.fiverr.com/jay717

Time Hacking Radio has 58 episodes in total of non- explicit content. Total playtime is 10:06:25. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on February 23rd, 2024 14:48.

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