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Understand Your Brand
by Rob McLeanThis podcast will discuss brand development as it applies to marketing communications.
Copyright: Copyright 2017 . All rights reserved.
Episodes
Understanding Brand Assets - How Coke and The Gap learned the hard way.
14m · PublishedBrands are the sum total of all assets that they have accumulated to this point - all impressions, perceptions and expectations that people have about a product, a company, an organization, or an individual will form the foundation for its brand. Understanding which assets form this foundation is essential for future brand development efforts.
Understand Your Brand has 1 episode in total of non- explicit content. Total playtime is 14:50. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on August 14th, 2023 22:05.
