Visual Marketing For All

What do people see when they Google your brand or personal name? Did you just check? Since branded search often converts very well to paying customers, it’s so important that we get it right.

Wait. You mean we can influence what pops up!? Yup.

This week we’re joined by Jason Barnard of founder of Kalicube, author, podcaster, musician (no guarantee of singing), to cover topics such as:

- How to get an unfair advantage by dominating branded search.

- What are brand SERPs? Why are they important?

- Why do rich sitelinks give us a 4X advantage in search, and how do we get them?

Hello, friends! When was the last time you were on LinkedIn? 2002 when you were looking for a job? If so, you might be surprised at how far the network has come and how impactful it can be in helping you build a business - not just a career.

This week we’re joined by Maryrose Lyons of Brightspark - Ireland’s first digital marketing agency. Maryrose and her team are forward-thinking marketers specializing in harnessing the power of LinkedIn. We’ll cover topics such as:

- How LinkedIn can build your business like nothing else

- What to post (and what is up with all the polls!?!)

- Optimizing the most important sections of your profile

- How do hashtags work on LinkedIn?

Have any big business plans for the year? Might any of them involve building an audience, networking with smart people, or increasing your own knowledge? If so, this is the show for you! Jeff Sieh joins us for a lively discussion about starting a live show in 2022. Here’s some of what we’ll cover: -What can a live show do for your business? -Is it too late to start a live show? -What equipment do I need? -Can I really do it myself? -How can I repurpose my live shows? Jeff produces live shows for some pretty big names including Guy Kawasaki and his popular “Remarkable People” live show and podcast and he’s been at it a while, so bring your questions and get ready to be energized and excited to start your own show this week!

Have you ever wondered if a business coach could be the missing link in your business success? Maybe you could use a gentle push to help you get out of your own way. Could it be you’re feeling stuck on a hamster wheel, doing ALL THE THINGS, and getting nowhere? Well, you’re in luck! This week, you can watch special guest Jenny Melrose on a coaching call with long-time show listener Dara Dimitri. (@therootsofhome). It's a real-life talk about all the things that can hold back even the most successful business owners and influencers. Come with your goals in mind and answer right along with Dara. I can’t wait to hear what you get out of it.

Hello, friends! Is reliance on Pinterest or Google traffic stressing you out? Does your client work come in waves you can’t predict? Are your product sales frustratingly seasonal?

What we need is more ways to make money reliably! And that’s what you can get when you sell digital products. There’s no overhead, no inventory to store, and it doesn’t have to cost you a penny to get started.

This week, blogging coach Tracie Fobes joins to share with us how SHE diversified her own income by adding digital products to her offerings.

We’ll cover:

• Who can and should sell digital products?
• What should you sell?
• What if your idea has already been done?
• How to create your offer quickly.
• How to promote and sell! And lots more (as always!)

Have you ever wondered if a business coach could be the missing link in your business success? Maybe you could use a gentle push to help you get out of your own way. Could be you’re feeling stuck on a hamster wheel, doing ALL THE THINGS and getting nowhere.

 

Well, you’re in luck! This week, you can watch special guest Jenny Melrose help long-time show listener Dara Dimitri (@therootsofhome) with all the things that can hold back even the most successful business owners and influencers. Come with your goals in mind and answer right along with Dara. I can’t wait to hear what you get out of it.

Have you ever wondered if a business coach could be the missing link in your business success? Maybe you could use a gentle push to help you get out of your own way. Could be you’re feeling stuck on a hamster wheel, doing ALL THE THINGS and getting nowhere.

 

Well, you’re in luck! This week, you can watch special guest Jenny Melrose help long-time show listener Dara Dimitri (@therootsofhome) with all the things that can hold back even the most successful business owners and influencers. Come with your goals in mind and answer right along with Dara. I can’t wait to hear what you get out of it.

A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions based on influencer recommendations. By contrast, a mere 17% of consumers considered friends and family the most trustworthy when making a purchase. Thanks a lot, mom! ;) But, can a small business use influencer marketing effectively? If so, where do you start? This and many more questions will be answered in this week’s show featuring Neal Schaffer - author, podcaster, and CMO.

Every year, Pinterest calls out search trends they predict will take off in the upcoming year.  Since Pinterest tends to correctly predict 80% of upcoming search trends, it's worth a look at what they're seeing and determine whether we might be able to jump on that trend with our own content.

But, what do you do with a trend like "Pearlcore" if you're not in fashion (and you had to Google what Pearlcore is)!?

We review some of our top picks with suggestions on how YOU might be able to use them.

We also have highlights from Pinterest's "New Year, New You" meetup.

Ever feel like marketing advice comes down to “do more on more platforms”? Me too! This week’s show is going to get us off that content treadmill to take advantage of something that influences 59-91% of all purchases - word of mouth! And though word of mouth is so incredibly powerful, most of us have no strategy to encourage and leverage it. Let's change that!

This week, we are joined by Crystal Tosh, owner of Rockstar Social Media. Crystal has built her own successful business on word-of-mouth marketing and is going to help us do the same! You’re going to love this empathetic marketer, and I know I can’t wait to hear how she stays booked and growing without blogging AT ALL. 😱