What's Your Ecomm Stack?

After seeing a dramatic increase in interest for an at-home nail treatment that could rival the salon experience, Flo and Kelly found the perfect solution: semi-cured gel nails that looked great and lasted forever compared to nail polish. So they launched a Shopify store, marketed to their audience, and hit the ground running. 💅
 
Flo's Recommendations:

• Shopify 4:00
• Klaviyo 5:00
• Judge.me 5:50
• Smile.io 6:55
• Moonship 11:00
• Asana 13:45
• Zapier 15:00
• Bold Subscriptions 15:30
  
  
• Loki 17:25
• Shopify Masters 17:40
• NPR 17:45
• Joe Rogan 17:46

Started from an idea and a Kickstarter, and now they're here: with a full product line of amazing products and a cult of loyal customers who keep coming back again and again. Listen to hear how Sandy and her team went from the first design to a full-fledged scaling business and the tools and tricks that got them there.

Sandy's Recommendations:

• Autocad 3:50
• Kickstarter 4:24
• Shopify 7:30
• Okendo 9:20
• Smile 10:30
• Gorgias 14:45
• Starshipit 18:50
• Instafeed 20:50
• Bundles 21:40
• Shipbob 26:30
• Grace Space 30:25
• One Giant Mind 31:15
• Afterpay 32:10

The team at Flowium knows ecommerce emails like it's their job. It's literally their job. Alissa and Vira share some of their must-have app picks for brands that are getting into ecommerce wholesale channels, as well as some of the email flows they've seen work the best at driving sales and retention. 

Alissa and Vira's recommendations: 

• Hubspot 4:31
• Infusion Soft/Keap 4:33
• Klaviyo 5:20
• Zapier 6:20
• Pipedrive 7:10
• Mailchimp 9:25
• Zoho 9:27
• Shopify 10:10
• Miro 25:50
  
  
• Better than Before 33:28
• Anxious People 33:45
• Atomic Habits 34:25
• Sherlock Holmes 35:22
• The Matrix 37:25
• Marriage or Mortgage 38:05
• Dream Home Makeovers 38:55

Recommended Email Flows:

• Welcome 12:52
• Exit Intent 15:50
• Abandon Cart 18:14
• Post-purchase 18:55
• Win back 22:20
• List cleaning/sunset 22:50

Blume is the result of two sisters and their quest to help women and girls have a stronger sense of wellbeing and self-worth during their period. In this episode, Bunny Ghatrora, COO of Blume, shares their mission-driven brand story and how their ecommerce stack has impacted their incredible growth in only 3 years. 

Bunny's Recommendations:

• Shopify 3:38
• Recharge 3:50
• Gorgias 4:00
• Yotpo 4:25
• Smile 4:27
• Talkable 4:31
• Postscript 4:32
• Zapier 12:34
• Glew 15:26
• Google Analytics 15:27
  
  
• The Office
• Parks and Recreation
• Tiktok
• A Promised Land
• Think Like a Monk
• More than Enough
• Shoe Dog
• Atomic Habits

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The debut of Season 2 is with  Kate Strollo of Copper Cow Coffee. Copper Cow has had a wild ride of a year with the end of in-office coffee, the rise of the work-from-home coffee connoisseur, and the shift to refocus all efforts on ecommerce. Now with offices starting to open back up, plans from early 2020 are starting to come back to life, and Kate tells us all about it. 

Kate's recommendations: 

• Shopify 12:17
• Shopify Plus 12:25
• Klaviyo 13:35
• Smile 13:49
• Recharge 14:36
• Shogun 14:55
• Okendo 17:08
• Shopify Plus Facebook Community 25:10
  
  
• The Last Podcast Network 30:01
• Dr. Death 30:05
• Consider This 30:36
• Servant 30:55
• Barry 31:18
• Area X (Southern Reach Trilogy) 32:08

In the final episode of Season 1 and the last episode of 2020, I sit down (virtually) with Groove Commerce's founder Ethan Giffin to talk about 80's movies, changes in ecommerce since 1995, and how ecommerce merchants can build a strong inbound branding strategy. 

Ethan's recommendations:

• Magento 1:50
• Big Commerce Enterprise 2:06
• Shopify Plus 2:06
• Smile 3:05/10:40
• Justuno 10:47
• Klaviyo 11:08/11:17
• Hubspot: 11:10
  
  
• North Shore 15:11
• Gun Dog Supply 17:07
• The Mandalorian 22:33
• Disney Plus Gallery: 23:25
• Chef 23:30
• Windy City Rehab 24:50

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Episode 4 is a deep dive with Simon Rodrigue, Chief Digital Officer for Staples Canada into the stack that powers the office supply, ecommerce powerhouse, not to mention his burgeoning side-hustle Instand Teas. We talk about the agility that Shopify Plus brings to Staples, and the importance of creating authentic customer engagement with the power of good, usable data.  

Simon's recommendations: 

• Instant Teas 1:52
• Shopify Plus 5:30
• Bold Commerce 7:32 / 20:50
• Shopify 7:34
• Rewind 7:37
• Kit 14:05
• Klaviyo 14:40 / 15:29
• Push Owl 14:50
• Segment 16:09
• Zendesk 17:00
• Contentful: 31:25
  
  
• Pivot 44:40
• Quirks and Quarks 44:49
• The Purple Cow 45:00
• Antifragile 45:20
  
  

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Episode 3 brings co-founders Rick and Olivier from Ekster to talk about the experience launching on Kickstarter, getting started after that on Shopify. Of course, that includes their favorite apps - but specifically, they share how their stack helped them scale from being students selling a single wallet to a rapidly growing, international company with a full product line. 

The Ekster team's recommendations:

• Shopify - 3:30
• Secomapp Affiliate Marketing - 4:33
• Preorder me - 5:43
• Rich Returns - 6:33
• Klaviyo - 7:45
• Octane AI - 9:42
• Similarweb - 11:25
• Alexa - 11:42
• Google Trends 11:52
• Linkedin 11:56
• Symplify 13:49
  
  
• How I built this 16:07
• Masters of Scale 16:34
• The Great CEO Within 16:46
• Poor Charlie's Almanac - 17:02
• The Count of Monte Cristo - 17:13

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Episode 2 brings us Brady Lauze from Origins Apparel. Brady shares the origins of Origins, the power of the socially powered brand, and the incredible organic reach he's created on TikTok. 

Brady's Recommendations:

• Shopify 2:53
• Printful 3:15
• Klaviyo 3:43
• Give and Grow 5:35
• Hotjar 6:50
• Okendo 8:13
• Shogun 8:35
• TikTok 11:49
• Privy 13:10
  
  
• Joe Rogan Podcast 16:30
• Shark Tank / Dragon's Den 17:40
• The Lean Startup 19:00

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In our premiere episode, Jason Wong from Doe Lashes shares the story behind the brand, and dives into a bunch of the Shopify apps that he is using, and how they're working together to make running his business easier.

Transcript

Jason's recommendations:

• Shopify (5:10)
• Enquire Post Purchase Survey (7:25)
• Postscript (9:45)
• Smile.io (14:00)
• Klaviyo (16:21)
• Okendo (18:35)
• Lifetimely (21:59)
• Stocky (22:47)
• Low Stock Notifier (22:53)
• Gift Wrap plus (24:24)
• Bundles (27:27)
  
  
• Billions (29:55)
• Referral Engine (31:04)
  
  

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