#MediaSnack Podcast

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brad here: linkedin.com/in/brad-moranchek-a4110818

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.

Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Lauren here.

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#MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study

The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.

The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”

The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.

With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.

There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.

On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.

We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.

We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!

Download the full ANA report for FREE HERE.

At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.

Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.

Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.

Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.

Better Pitches = Better Partnerships!

On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch.
Featuring guest speakers from leading trade associations, agency leadership and major advertisers:

• Matt Kasindorf -- SVP, Business Intelligence & Insight at the 4A's
• Nicholas Louisson -- Director of Agency Services at ISBA
• Greg Wright -- SVP, Brand & Media at the ANA

We give listeners some tips on improving the pitch experience for all.


At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3

Find out:
- What is Brian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brian here: linkedin.com/in/brianokelley

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.

Find out:
- What is Florian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Florian here.

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for listening, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP

Find out:
- What is Freddie's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Freddie here: https://www.linkedin.com/in/freddie-l...

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

You’ve hopefully already read the facts. Programmatic is still a MESS.

But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…

On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.

In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”

In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.

In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers

Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll

If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.

Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor

We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.

At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.

No surprises, it is still a mess...

However, this report strikes differently:

1. It's actually starting to put real numbers on the dollars wasted (and its in the BILLIONS)
2. It's actually calling it WASTE (rather than an unknown delta, whatever that it is);
3. It's from the ANA the single most credible and objective source of advertising insights. They literally funded the study themselves, with no conflict or commercial interests on behalf of their members who are America's leading brands and marketers.

Joining Tom Denford (CEO of ID Comms) on this special extended edition of #MediaSnack LIVE is Bill Duggan from the ANA and Tom Triscari, one of the architects of the report and a general programmatic boffin.

Tom is also joined by a selection of the ID Comms programmatic consulting team, on hand to share our experiences working with brands and CMOs through some of the challenges highlighted in the report.

We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. 

Recorded on July 28, 2023.

At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.

On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies

We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. 

Recorded on July 28, 2023.

At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com