#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up?

Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision?

Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you did it differently?

Q4 What do you really like about being a PPC freelancer or consultant?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform?

Q2 How are you approaching testing these days? Does it differ by platform?

Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.?

Q4 What are your biggest testing frustrations? Does it vary by platform?

Q5 Are there things you want or plan to test in the first half of 2024?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your mind in PPC this week?

Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss.

Q3 Getting the support you need from Google Ads and other platforms. Discuss.

Q4 What are clients or stakeholders asking you about the most right now?

Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencies & freelancers) to companies wanting to pay salaries (go in-house) instead?

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?

Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?

Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.

I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.

I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround?

Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573?

If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening?

Q5 from@Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner?

Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax?

Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget.

Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget?

Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your holiday wish list for PPC platforms?

Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?

Q3 What is on your holiday wish list for the PPC industry?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the most common PPC strategy or execution issues you run across these days?

How do you address PPC strategy or execution the issues you find?

What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services?

Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM?

Q3 Did you notice any trends this year as a PPCer?

Q4 Did you notice any trends this year as a consumer?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)?

Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?

Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What PPC news from the last few weeks (or months) has you most excited?

Q2 What PPC news from the last few weeks (or months) has you most worried or concerned?

Q3 What do you have the most questions or stress about in PPC right now?

Q4 Are there any PPC new stories that you’d like to know more about?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries?

Q2 How has PMax performance been for your accounts lately?

Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why?

Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not?

Q5 What is your Performance Max wish list? What would you like to see happen with its development?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup