10x Podcast

Ben Beshear owns Live Well Capital a top wealth management firm with offices across the US. In today’s episode Ben shares some of the keys to maintaining a growth oriented mindset, thinking differently from others in his industry, and growing his business using insights he learned from people in completely different industries. Ben shares some things he learned the hard way and some of the things he reads to continue to innovate and evolve.

We are excited to have Chris Voss on the podcast today! His easy to understand strategies and counterintuitive proven techniques about negotiation will change your life if you embrace them. Chris is a former Lead FBI Negotiator and dynamic speaker who debunks the biggest myths of negotiation. Chris engages all groups with captivating stories, insights, and useful tips for business and everyday life. Chris has lectured on negotiation at business schools across the country and has been seen on ABC, CBS, CNN, and Fox News. Chris has also been featured in Forbes, Time, Fast Company, and Inc. Chris’s Keynotes are based on his book Never Split The Difference©. Website: www.blackswanltd.com Connect with Will- [email protected]

Gary is the CEO of Coyle Financial Counsel and runs a firm of 25 people. In this episode, Gary talks about how he as transformed his business by hiring a COO with military experience to run his company for him. There are some great insights there that can be applicable to everyone as you grow your company regardless of your business. Gary shares some great framing formulas he has used to differentiated himself and his company from other advisors. He also talks about the importance of pulling versus pushing, the art versus the science of wealth management and the importance of carving out time for Deep Work. This is a can’t miss episode we know you will enjoy!

Brad Rice is the CEO of Amerifund and the Founder and CEO of Homepie. Brad started in the mortgage world in 1993 as a loan originator, then became an owner in 1996 and that lead to the creation of Mortgage Corporation of America, grew it into a 43 state operation. Brad has owned an escrow firm, real estate investment firm, and retail brokerage. Then he repurposed the other companies into Amerifund in 2012. Brad is forward thinking and action oriented. He shared how he prepared for the inevitable downward cycle in the mortgage world after learning how quickly things can change in the 2008/2009 recession. As a result, Amerifund has handled the rapid rate increases quite well He got started with Homepie in 2019 as he began to think about the inefecciencies of the real estate world when sellers list and sell their homes and don’t get much value from the listing agent. Pretty quickly, he realized that no one was providing the services and technology that he knew needed to exist. He shares where he sees Homepie going as the go to place where homeowners can store everything about their home, find services and even find lower rates on insurance one day. This conversation will make you think differently about adding value as he exemplifies what Dan Sullivan calls and Industry Transformer and the concepts in Joe Polish’s book “What’s In It For Them?” To connect with Brad, feel free to email him at: [email protected] www.homepie.come LinkedIn

We are super excited to release Jordan’s podcast today! For those who don’t know Jordan, he is a GIVER and has impacted thousands of financial advisors along with the professional athletes, real estate professionals and other top crushers he coaches! Jordan started his company, Montgomery Companies, that focuses on leadership development and organizational health. In our discussion, Jordan shares the importance of being self-aware as a leader, how to receive feedback and how to change your game by focusing on HOW you say things as opposed to what to say. This is a CAN’T MISS CRUSH of a podcast! For those who want to know more about Jordan, you can visit his website at: www.montgomerycompanies.com or email his brother Jay at [email protected]

If you are curious about how to optimize real estate lending and credit enhancement strategies for yourself or your clients, this episode is for you. Will interviews a top mortgage professional about ways to help people buy their first home, inspiring then with what is possible and helping people improve their credit with a few simple strategies.

S1 E14: The Michael Kitces Episode by 10x Podcast with Will Richardson

S1 E13: The David Blanchett Episode by 10x Podcast with Will Richardson

We’re excited to be releasing the Brian Heckert Episode! Today: · Brian goes into how he built his business over the years as well as the importance of study groups that he's been in as a way to grow his business and meet other great people. He also talks a good bit about the idea of creating value for clients in a way that's unique and different. · Brian talks about something he calls the Apple strategy. The A is for active management, the P is for passive, the second P is for protective, and then the L and E are for legacy. Great conversation around that. · Brian talks about the process of acquiring other businesses, going back over 17 years. · Brian also talks about how he balanced being on the executive committee and growing his business. One of the key things that he talked about here was basically that he has been able to eliminate a lot of time that wasn't productive by using technology, so he's not doing as much face-to-face. The other thing is that he said you can get back a lot of time by figuring out what your time is actually best spent doing as opposed to just more somewhat randomly doing things. · Brian talked later about this idea of a book club, where he's reading about one book a week and getting a lot of great content there. · Brian shares his core strategy, which builds on the Apple strategy and the basket approach for income, which also builds on the Apple strategy, as well as his book, 401(k)nowhow: An Insider’s Guide to Retirement Plan Options. That's the book available on Amazon. · Brian talks about the future for all of us and how bright it is. He recommends the books The Fourth Turning by Neil Howe & William Strauss, Start with Why by Simon Sinek, and Influence by Robert Cialdini.

• Mark talks about what it was like when he was competing in Ironman triathlons, the first six of which he was not able to win. • Mark shares how his family and friends told him that he shouldn't even keep doing the Ironman in Hawaii and how he challenged himself to ask the question, “what is it within me that's keeping me from the results I want?” • Mark talks about how he increased his training and added 10% on to it, also training during the hottest part of the day to get himself to a point where he could compete as needed the day of the race. He also talks about the mindset changes and how he started thinking differently in order to make that happen. • Mark shares with us how he sees similarities between the world of business and the world of Ironman competitions. • Mark and Pat share their mindset on what “take it to completion” means for each of them, and how they able to take the focus away from the results and focus on the input. Lots of good conversation there about how Pat has taken some of the things he's learned from Mark and applied them to the world of business. • Pat discusses how he helped Mark get better known in the speaking world, within the financial services industry particularly, and how they really formed a great relationship over the last 10 plus years. • Mark talks about the challenge of what it was like to win his first Ironman, and how the rivalry he had with Dave Scott helped both of them get better and break world records as they were pushing each other to grow. He expresses that he genuinely wanted Dave to have a great race. • Mark talks about how he realized he never wanted Dave, or someone he was racing against, to have a bad day because he wanted to beat him on his best day. Mark shares about the final Ironman that he won, where he needed to catch up with a 24-year-old , he was 37 at the time. No one had ever won one at age 37, and he told himself he was going to have to have his best race. It is a great conversation between Mark and Pat about this idea of there is no guarantee you're going to get the reward; the only guarantee is the only thing we control is the work we put into it. • There also is a great discussion about the champion’s mindset and a conversation about how Mark learned to quiet his mind using the spiritual teachings of Shaman Brant Secunda. Together, they wrote “Fit Soul Fit Body” and are hosting a seminar in April in Stockbridge, MA.