Content Design Podcast

With more and more people using voice tech like Amazon Alexa and Google Home there are lots of new opportunities for designing great voice experiences. We ask Anna Singer, Digital Strategy Lead at Citizens Advice and Alex Rees, Head of Digital at Attest, how they think voice UI will change how we consume content and what that means for content design.

https://medium.com/berlin-lean-prototyping/free-tools-to-prototype-voice-interface-without-code-6f758c1b299c

Here's how to run a content crit with fellow content designers or your wider team. With guest Emily Brunwin, Content Lead at Citizens Advice, we discuss the benefits of showing your work early and how it can help you collaborate across disciplines.

https://contentdesign.london/content-design/content-crits/

https://insidegovuk.blog.gov.uk/2016/03/03/content-crits-conquering-through-collaboration/

The content potential of chabots is enormous, with so many opportunities beyond customer service. We chat to Daniel Gray about designing an award-winning chatbot for WaterAid that enabled supporters to talk to Sellu from Sierra Leone. We also pick up with Anna Singer, Digital Strategy Lead at Citizens Advice, to talk about how chatbots could help support their advice services.

https://thebotplatform.com/case-study/wateraid/

https://www.thirdsector.co.uk/wateraid-chatbot-connects-supporters-communities/digital/article/1456079

We tackle the first of the topics you asked us about on Twitter: pair writing. Discover how to improve your content and agree changes faster by pair writing with stakeholders and subject matter experts. Get some tips on how to convince colleagues to take part and make pair writing an integral part of your content delivery.

https://gds.blog.gov.uk/2016/09/21/it-takes-2-how-we-use-pair-writing/

How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach.

Found a great way to test your content? Tell us about it on Twitter @DigiContentPod.

I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.

Follow us on Twitter @DigiContentPod and tell us about how you write to meet user needs or other content design topics you’re interested in.

The Content Design Podcast is here! Ready to give you tips and tricks on how to use content design to improve your digital content. In this teaser episode we introduce you to content design: a heady mix of UX, user research and copywriting. Plus all the great interviews we've got coming up with the UK's leading Content Designers and Digital Strategists.

Reach out to us on Twitter @DigiContentPod. We'd love to hear if there are any content design topics you'd like us to cover or people you'd be keen for us to talk to.