MARKETING CONVERSATIONS with LampHouse Films

The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different.    This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.

The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning.    This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact.   Natalia Sanyal: https://www.nataliasanyal.com/  

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Attention is today's rarest commodity. The average person sees between 2,000 and 10,000 ads a day. With high demand and low supply, how can you make sure your brand is noticed? And the challenge only increases for non-profits.    This episode, Josh talks with Jason Rothman, the Executive Creative Director at J2. J2 is a marketing agency located in Philly. In this conversation, we look at their striking campaign to address the poverty in their home city. 

All Natural Mold   When Burger King took all preservatives out of their burgers, no one batted an eye. So they created an ad that started turning heads.    In this sequel episode with Iwo Zakowski, the Global Head of Brand Marketing at Burger King, Iwo shares the interesting thought process that led to their famously gross yet engrossing “Moldy Whopper” ad.   Watch the Full Burger King campaign Here!  

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Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.   In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.   Watch the Full Burger King campaign Here!  

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Nuggs may sell plant-based chicken nuggets, but their recent marketing splash had even meat eaters intrigued. As an entry into Canada, Nuggs and their genius marketing collaborators at Rethink decided to one up chicken with more than their nuggets. They wanted to make them fly.   This episode, we talk with the creators at Rethink who brought this idea to life on the conception and execution of such a wild campaign idea.   Watch the Full Nuggs Video Here!  

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Copy can get in the way, especially with billboards. People are smarter than we give them credit. But why should they care?    On today's episode, we sit down with Brendan Quinn, the Creative Director behind the Phillies' recent billboard campaign, on simplifying and marketing to the senses.   More on the campaign: https://musebycl.io/sports/phillies-welcome-back-baseball-sublime-copy-less-billboards  

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Organic marketing takes time. Paid advertisement can break even, but loyal audiences are what bring profit. 

 

This episode, Josh talks with Eric Bandholz, the founder of Beardbrand, on growing your business organically. 

Skip the Marketing Cliches.   On today's episode, we talk to David Lachowicz, the Creative Director of DMI Partners, about cutting to the meat of every message and keeping it relatable.  

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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Branding is so much more than logos and websites. On today's episode, we talk to Antoinette Marie Johnson, the founder of Cohere, about how they're bringing branding into the real world. 

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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse