New Digital Age

NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers.

Next up is Adrian Harris, Head of Digital at VisitBritain. 

Adrian's career in digital spans almost two decades including senior roles at companies including Bupa, Tesco, The Conservative Party and The Church of England.

The discussion touches on the similarities of his current position to that at The Church of England, where he was "essentially running a startup at a 500-year old organisation, both roles focussed on authentic communication with the audience.

He's had a fascinating career, including accompanying The Archbishop of Canterbury to Facebook to talk about ethics in social media.

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another gentle ramble along the paths of a week in the digital media and marketing industry.

We celebrate the end of January, the rare lack of illness on Andy's behalf and NDA's plans for Cannes Lions. 

This week we're joined by special guest industry veteran Charlie Crowe for an indepth discussion on the ups and downs of the events industry in our sector. 

And Charlie issues a call to arms for Cannes Lions to take its place as the fulcrum of true change in the advertising industry. 

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another shuffling glance at this week's digital media and marketing industry. 

In the first It’s Always Media Thursday podcast of 2023, Editor Justin Pearse and Publisher Andy Oakes kick off the year with another gentle ramble through a week in digital media and marketing.

In another Andy's Illness special, we're joined by the irrepressible Rob Blake, MD of Channel Factory. 

We talk about the reasons to be cheerful in 2023, another brilliant event from Mediatel and the excitement building around Cannes Lions.

And Rob tells why he believes 2023 sees the industry move into "the era of inclusion".

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back with their tradition shuffle through  a week in digital media and marketing.

This week we're joined by three of the driving forces behind some of our industry's best events to discuss the outlook for events in 2023.

Stepping virtually into the NDA podcast studio are Madfest  Co-Founder Ian Houghton, Adweek Sales Director Lynne Ault, and Steven Scaffardi, Head of Mediatel Events.

We talk about the future of virtual elements of physical industry events, how the enforced-innovation of the pandemic years supercharged the events industry, and the changing attractions for both attendees and advertisers.

And we play the first-ever remote [Andy]-controlled version of IAMT's famous What's On the Desk.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for festive take on their discussion of the ins and outs of a week in digital media and marketing, joined by special guest Ad Tech Personality of the Year, Index Exchange MD Sara Vincent.

This week's conversation ranges from festive party season hitting the digital industry, the increased focus on sustainability in digital advertising, the explosion of CTV advertising, and the importance of independent publishers.

And how the strength of both Mediatel and Madfest's events demonstrate huge confidence in the health of the industry. 

Talking of flagpole industry events, our special guest this week is winner of Exchange's The Wires awards Ad Tech Personality of the Year 2022, Index Exchange MD Sara Vincent.

In an illuminating chat, Sarah discusses how 2023 will be "a year of more with less, making sure there is value across every part of the chain," her views on CTV growth, and the power of publishers.

And she takes part in the now legendary IAMT spot, What's On the Desk. 

For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.

The discussion focuses on the potential environmental damage of digital advertising, the move to net zero campaigns and the critical role of Green Media products. 

"There are a large number of companies aware of the extremely high level of emissions being created by our industry but companies don't know where to start even understanding the level of their own emissions and how they can start to address them," said Ottoy. "Just to put this in perspective, one million impressions from an ad campaign wil generated on metric ton of CO2. One impression will generate on gram of CO2." 

Gupta said: "Adtech's always had a hidden sustainability issue and it's only now it's coming to the fore. If you think about how complex ad serving is, the way our industry is structured today is incredibly inefficient. Things are changing though and people are educating themselves about the problem."

Ths discussion covers ways everyone in the industry can make changes to their own business to become more efficient and the first steps that can be made to make a real difference, the impact of SPO and DPO, and the importance of standardisation in measurement and currencies. 

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.

NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individual's help select and maintaining the huge number of tech partners agencies now work with. 

First up is Ross Barnes, Global CTO at The&Partnership. 

We discuss how tech companies stand the best chance of getting Ross's attention to get their tech solution adopted by the agency and used by its clients, why he always wants a product person present in a pitch not just a saleperson, a CTO's role in guiding in-housing decisions by clients, and the opportunities and challenges of first-party data.

"I’m keen to build enterprise-level solutions for my agency and our clients. To sell into someone like me yoy need to focus on the business benefits not the ‘whiz bang’ shiny elements of the technology, In this role you need to be a professional cynic," he says. 

Recently diagnosed with ADHD, he also discusses the need for the industry to hold itself more accountable on issues of diversity.