Next Best Customer

In this episode of Next Best Customer, we dive into B2B content marketing with Ali Schwanke, the CEO of Simple Strat. Ali has a fantastic perspective on how to create content that people actually care about. At the same time, Ali is extremely tactical when it comes to building content that is findable online.  

Check out Ali on LinkedIn here: https://www.linkedin.com/in/alischwanke/

Learn more about Simple Strat at www.simplestrat.com.

In this episode of Next Best Customer, we dive into B2B content marketing with Ali Schwanke, the CEO of Simple Strat. Ali has a fantastic perspective on how to create content that people actually care about. At the same time, Ali is extremely tactical when it comes to building content that is findable online.  

Check out Ali on LinkedIn here: https://www.linkedin.com/in/alischwanke/

Learn more about Simple Strat at www.simplestrat.com.

In this episode we dive into some external coaches we recently hired at OutboundView to help us with sales and marketing.. I talk about the process we went through working with specific coaches and how they are helping our business. We also talk about sales call grading, which is something that sales organizations need to be doing more of.

In episode 10 of Next Best Customer, I had Jeremy Boudinet of Nextiva join to talk about content strategy, promotion, and PR. Jeremy is an absolute expert in everything content-related. He has some incredibly tactical advice on how to build, distribute, and promote content to get the best results. 

Make sure you follow Jeremy on LinkedIn: https://www.linkedin.com/in/boudinet/

In this episode, Chris Walker from Refine Labs joins Next Best Customer to talk about everything B2B sales and marketing. Chris is an absolute expert on strategy but also has incredibly tactical advice on things like paid advertising, content marketing, outbound marketing, and lead generation.  If you aren't following Chris on LinkedIn you should be!

In this episode of Next Best Customer, we have Ryan Reisert from ConnectAndSell join us to talk about everything top of funnel marketing and outbound marketing. Ryan is an absolute expert when it comes to B2B lead generation. We talk about why existing metrics are flawed in inside sales and how to generate more conversations with your target market.

In this episode of Next Best Customer, I have Will Kloefkorn of EcSell Institute join me to talk about using sales coaching to drive revenue. We talk about how you actually measure the quantity and the quality of sales coaching that's happening in your organization. Nothing is more impactful than great coaching in your sales organization! 

In episode six of Next Best Customer, we dive into the confusing topic of B2B Buyer Intent Data. We look at different types of intent data, our experience using intent data, and expectations you should have as a B2B sales leader or marketer.

In this episode, Ollie Whitfield from Creation Agency joins us to talk about designing and implementing incredible virtual events and webinars. Ollie works with a lot of great brands in the sales and marketing space and provides context on the key components to having a successful online event.

Given the craziness of the Coronavirus we are all facing something a little different from a sales and marketing perspective. I had Ryan Pereus of Pereus Marketing join the podcast to discuss what he's seeing across all heir outsourced inside sales clients. I do the same with what I'm seeing at OutboundView. Enjoy the show!