Rogue Creators

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Shownotes

(2:09) What are you obsessed with?

(7:56) Introducing Miruna and Planable

(11:08) The benefits of organizing your content

(17:05) Advice for your grid

(21:55) Auditing your process and workflow

(25:37) Social Teams 100

(31:56) Wrap up

Links

Bryan Fittin

Loren Lewis

Rogue Creators Facebook Page 

Miruna Dragomir

Planable  

Rocket Fuel 

Social Teams 100 

Quotes

“So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.”  (9:00)  

“I think, kind of what makes it really, really hard is the multitude of environments in which we keep everything.  And the way Plannable can work is that you can pour everything in there from ideas to actual, final posts.”  (11:45) 

“I think you should have some sort of routine in your strategy.  You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.”  (18:33) 

“If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me?  And you actually see the ROI.  Yeah, the first step I would take is a proper audit of my process and my workflow.”  (24:14) 

“I think a lot of people have looked at social media like, ‘Oh just hire your niece or nephew.  They’re young, just hire them into your company.  They’ll run your social media accounts.’  It’s a high-level job that takes a lot of strategy and intentionality….There’s a lot that goes into it.”  (29:06)

Shownotes

(1:51) What are you obsessed with?

(6:03) How should marketing teams address current events?

(11:42) Instagram Live Rooms

(15:02) Pinterest Premiere

(19:10) Utilizing online groups

(26:19) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Rogue Creators Facebook Page 

Leading Your Facebook Group with Nik Goodner

How To Build a Killer Facebook Group with Lyndi Fultz  

Quotes

“It’s the power of my position and how I do that as a human being, not necessarily my gender.  Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that.  It’s reality in my life all the time.”  (7:16)

“When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women.  And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender.  It should be recognizing me at my position.”  (9:18) 

“I understand [Instagram is] trying to kind of create this environment, right?  Where it's mainly focused on the user, but they keep trying to push the other products away from that experience.”  (14:38)

“I think [Pinterest] is definitely not for every brand.  There’s no reason for you to utilize it for these particular brands, but if you are in like the eCommerce space, it’s essential.  If you’ve got a particular product, they’ve really worked on [making it possible] for you to buy directly [from] Pinterest, which is really cool.”  (15:55)

“So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time...and just all the things that people are working on too, which is really cool.  That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)

Shownotes

(1:30) What are you obsessed with?

(4:56) The growth of podcast advertising

(8:13) When should I get advertisements?

(10:49) What should an advertisement look like?

(15:32) What does success look like?

(19:49) Rapid fire

Links

Bryan Fittin

Loren Lewis

Quotes

“Another great way [to start getting advertisements] is to also allow some businesses, maybe some local favorites that you have and maybe gift them [a free advertisement space]...so that you actually also have a little bit of traction of how well your advertising spot would work.  That way, when you’re actually looking for actual paying advertisers, you actually have some data to back it up.”  (9:45)

“A lot of your dedicated, hardcore fans, if they listened to the very end of your episode and you do an ad spot at the end, those are the higher converting ad spots because those are the people who have listened to the entire episode.  They’re the ones that are more likely to take action because now the episode’s over.” (12:42)

“A media kit just has information about your show, how it would be beneficial to any sponsor, and a little bit of the stats about what they can expect from your audience.  And so, you can put that together, and it might have your prices as well, or contact information on how to do that...It gives you credibility, it makes you look professional, and it’s just a fantastic resource for you as a podcaster to also think about who really is your audience, and who would be a really good match.”  (17:27)

Shownotes

(2:11) What are you obsessed with?

(7:53) Introducing Stacie Bloomfield and Gingiber

(19:23) Paid content vs Free Content

(27:45) How prioritizing mental health can benefit your business

(34:40) What’s next for Gingiber?

(40:30) Advice from Stacie

(43:20) Wrap up

(44:35) Rapid fire

Links

Bryan Fittin

Loren Lewis

Gingiber 

Instagram 

Quotes

“I have been trying so hard to like make a book deal happen for years.  I’ve been trying to just force a lot of things, and as soon as I kind of exhaled a little bit and relaxed and just started kind of focusing on something else, all this really beautiful stuff started happening in my life.”  (12:46)

“You have to get really good as a creative of knowing, like, why you’re doing what you’re doing and let that be your guide for the decisions you’re making.”  (18:17)

“You want to give someone with your free content a quick win so that they walk away and really feel like, wow, something in my career shifted, or I have a new perspective that I didn’t have before, and they make the connection between you being the person that helped them get there.”  (23:26)

Shownotes

(1:48) Introducing Brad

(2:54) What are you obsessed with?

(8:47) What is the purpose of a landing page?

(12:54) Split testing and utilizing video

(18:25) What needs to go on a landing page?

(22:33) Landing pages vs websites

(26:08) Tools and advice for building a landing page

(33:06) Wrap up  

(34:55) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Brad Alexander

Clarity Always Wins 

Quotes

“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)

“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)

“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.”  (23:04)

Shownotes

(1:47) What are you obsessed with?

(8:41) How does engagement affect revenue?

(13:20) Reaching early-stage customers

(17:12) Utilizing analytics

(22:26) Wrap up

(24:42) Rapid fire

Links

Bryan Fittin

Loren Lewis

Quotes

“When it drives the bottom line, I mean, that is one of those things of, you have an insight into what your audience is looking for.  And so, double down on that.  Reproduce that again and again and again.  Whether it was the guest, or you know, the image or graphic, or however it was created.”  (9:06)

“If you’re using your analytics to say, ‘Well, I got 57 likes on this comment,’ you’re not using your analytics well.” (18:13)

Shownotes

(2:25) What are you obsessed with?

(6:46) Introducing Wendy Covey

(10:30) Making good, shareable content

(13:17) Underrated areas of content marketing

(17:14) Written content is still important

(18:29) Planning and repurposing content

(21:36) 2021 social trends

(24:01) What’s next for TREW Marketing

(25:53) Wrap up

Links

Bryan Fittin

Loren Lewis

Wendy Covey 

TREW Marketing

TREW Marketing Podcast

TREW Marketing Resources   

Quotes

“Both of us had spent our whole careers marketing to engineers and technical audiences.  We knew the trade shows, the publications.  We knew how to write for this audience.  And so, we decided to narrow our focus and only work with technical audiences.  And once we proclaimed that, our business took off.  We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02)

“There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important.  Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)

Shownotes

(3:15) What are you obsessed with?

(9:31) Why your CEO should participate in your content

(12:43) How to involve your CEO in your marketing strategy

(17:41) How human connection leads to buy-in

(22:14) Listening to your audience

(29:22) Raid fire

Links

Bryan Fittin

Loren Lewis

Rogue Creators Facebook Group

Quotes

“One of the core reasons to have your CEO involved is to cast vision behind the brand’s purpose.  And I think it’s really interesting because I think a lot of people don’t understand, this is the reason that this company exists, or this is the reason that it’s still going.”  (16:12)

Shownotes

(2:17) What are you obsessed with?

(6:38) Finding the right guest for your podcast

(8:43) Defining your four pillars

(9:36) Asking someone to be on your podcast

(17:02) Promoting your guests

(21:21) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Youtube 

Poddit 

MatchMaker 

Podcast Guests 

Quotes

“We want to make sure that who we have on our show is not going to waste your time.  We want to make sure that, you know, you’re giving that to us right now, like you’re listening to our podcast.  We want to honor your time and make sure that’s valuable for you.” (7:56)

“For some people, you know, it’s going to be from the intimidation perspective that they’ve never been on a podcast.  Like you’re going to have to convince them.  Other people, it’s a time issue.  Why should I give up my time to be on your show?  And so including that reason in there.  This is how our show will bring value for you and your audience that you’re working with.” (11:04)

Shownotes

(2:10) What are you obsessed with?

(8:44) Social shopping

(12:34) User-generated content

(17:22) Increase in voice and visual search

(20:34) Podcast advertising

(23:31) Clubhouse

(29:11) Social media policies and posting in crisis

Links

Bryan Fittin

Loren Lewis

Quotes

“If you are a brand who specifically sells products, you need to be very, very aware of [visual search engines] and make sure that your images are tagged correctly...This is where the world is moving.” (18:37)

“A lot of people are now beginning to see what people have been saying for a couple of years. Podcasts are a big deal.  They’re not going anywhere.  There’s more coming out.  And that you can actually monetize your podcast.” (20:44)