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SHEcorporated One Step Empire

by Kristy Carruthers

We're here each week to help fellow female entrepreneurs start, grow, and scale their business empire with the growth program women actually have time for. The ONE STEP program. Because, let's be honest, no woman in business has extra time on her hands. We need effective, actionable, items we can complete quickly, that will give us REAL results. Period. 

Stick with us and week by week, step by step, you will make progress you never dreamed possible. Marketing, planning, finance, strategy, networking, social media and every corner of your business that you never have time to really dig into, we'll be covering little by little, week by week. We are here to connect, encourage, and elevate each other, as we build the businesses and lives of our dreams, for ourselves and for our families. 

Copyright: © 2024 SHEcorporated One Step Empire

Episodes

Reach millions of customers for FREE? How to hack your own PR! Ep 16 Season 2

29m · Published 04 May 13:00

What would a feature in Vogue, Fast Company, Martha Stewart Living or Entrepreneur do for your business?

Wow right?

But that’s not for you, that’s for big companies with even bigger marketing and media budgets, that have been around for years, have established reputations and know the right people, right?

Nope.

PR is even more important for you than the big guys, it’s the ultimate in FREE exposure, it can transform your business overnight, and its absolutely possible.  

Today on the podcast we are going to show you exactly how to do it.  

Even if you are just starting out, even if you don’t have a website built, even if …….whatever.

Gloria Chou is with us today and Gloria is an award-winning Small Business PR expert and pitch writer  and she is going to explain:

 

What PR is and why you need it.

How it builds your traffic your authority and ultimately your business

The biggest benefit from PR( and it’s not what you think it is).

How to use PR to get you a seat at any table to you to be at.

How to write your pitch with her 3-step CPR Pitching Method™

3 FREE Ways to find the right people to pitch to.

 

This is the episode that changes your business trajectory forever.

 

Let’s get into it.

 

 

Our guest today is Gloria Chou 

Gloria is an award-winning Small Business PR expert and pitch writer who teaches early-stage founders how to "hack their own PR" with her proprietary3-step CPR Pitching Method™, one that’s helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

 
Links for this episode:

FREE Secrets of PR Masterclass: Register Here

FB group: www.getfeaturednow.com 

Follow Gloria on Instagram: www.instagram.com/gloriachoupr

Gloria Chou PR:   More info Here

One Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcast

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY



Reach millions of customers for FREE? How to hack your own PR! Ep 16 Season 2

29m · Published 04 May 13:00

What would a feature in Vogue, Fast Company, Martha Stewart Living or Entrepreneur do for your business?

Wow right?

But that’s not for you, that’s for big companies with even bigger marketing and media budgets, that have been around for years, have established reputations and know the right people, right?

Nope.

PR is even more important for you than the big guys, it’s the ultimate in FREE exposure, it can transform your business overnight, and its absolutely possible.  

Today on the podcast we are going to show you exactly how to do it.  

Even if you are just starting out, even if you don’t have a website built, even if …….whatever.

Gloria Chou is with us today and Gloria is an award-winning Small Business PR expert and pitch writer  and she is going to explain:

 

What PR is and why you need it.

How it builds your traffic your authority and ultimately your business

The biggest benefit from PR( and it’s not what you think it is).

How to use PR to get you a seat at any table to you to be at.

How to write your pitch with her 3-step CPR Pitching Method™

3 FREE Ways to find the right people to pitch to.

 

This is the episode that changes your business trajectory forever.

 

Let’s get into it.

 

 

Our guest today is Gloria Chou 

Gloria is an award-winning Small Business PR expert and pitch writer who teaches early-stage founders how to "hack their own PR" with her proprietary3-step CPR Pitching Method™, one that’s helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

 
Links for this episode:

FREE Secrets of PR Masterclass: Register Here

FB group: www.getfeaturednow.com 

Follow Gloria on Instagram: www.instagram.com/gloriachoupr

Gloria Chou PR:   More info Here

One Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcast

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY

Change your money story. Truth bombs and finance tips! Ep 15 Season 2

33m · Published 27 Apr 13:00

Have you got a “money story” that you are ashamed of? 

If you think you are the only one who’s messed up, or not done all the right things with your finances, todays episode is for you, because you are not alone.

So many women have shame and guilt attached to their history with finances, and our guest today, Melissa Houston gets really vulnerable by sharing hers to show you that even the experts make mistakes and everyone can bounce back. 

As a finance expert she still found herself over 100k in debt, while hiding her debt and her habits from her husband and spending money she didn’t have.  Melissa knows how easy it is to get into trouble and well as how to reset your habits and break free.

 

So today we are talking about:

 ·      Resetting your debt mindset and why wealth is possible for anyone

 ·      3 reasons your business needs a reserve of cash

·      Some money management tips for scaling your business

·      Forgiving your own mistakes and building forward 

 

Here’s a truth bomb from today episode that will set you free.  Money has no emotion – we attach that.  Your financial reports, your finances, even your debts are just feedback on what’s working and what needs to change.  It’s data – that’s all.

 

 

Our guest today:  Melissa Houston

Melissa is a CPA and Financial Strategist for CEOs, host of The Business Society podcast and a contributor at Forbes.com. 

 She helps business owners increase their profit margins so they keep more money in their pockets, helps entrepreneurs understand their finances, and start listening to the story their numbers are telling them in their business.

 

Links for this episode:

The 5-Step Roadmap to Biz Finance Freedom offers business owners the 5-steps they need to cover to get the high level understanding of their business finances. https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

One Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcast

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY

Change your money story. Truth bombs and finance tips! Ep 15 Season 2

33m · Published 27 Apr 13:00

Have you got a “money story” that you are ashamed of? 

If you think you are the only one who’s messed up, or not done all the right things with your finances, todays episode is for you, because you are not alone.

So many women have shame and guilt attached to their history with finances, and our guest today, Melissa Houston gets really vulnerable by sharing hers to show you that even the experts make mistakes and everyone can bounce back. 

As a finance expert she still found herself over 100k in debt, while hiding her debt and her habits from her husband and spending money she didn’t have.  Melissa knows how easy it is to get into trouble and well as how to reset your habits and break free.

 

So today we are talking about:

 ·      Resetting your debt mindset and why wealth is possible for anyone

 ·      3 reasons your business needs a reserve of cash

·      Some money management tips for scaling your business

·      Forgiving your own mistakes and building forward 

 

Here’s a truth bomb from today episode that will set you free.  Money has no emotion – we attach that.  Your financial reports, your finances, even your debts are just feedback on what’s working and what needs to change.  It’s data – that’s all.

 

 

Our guest today:  Melissa Houston

Melissa is a CPA and Financial Strategist for CEOs, host of The Business Society podcast and a contributor at Forbes.com. 

 She helps business owners increase their profit margins so they keep more money in their pockets, helps entrepreneurs understand their finances, and start listening to the story their numbers are telling them in their business.

 

Links for this episode:

The 5-Step Roadmap to Biz Finance Freedom offers business owners the 5-steps they need to cover to get the high level understanding of their business finances. https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

One Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcast

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY



Small Business Finance 101 - the basics you NEED to stay on top of in your new business. Ep 14 Season 2

27m · Published 06 Apr 13:00

So you started a business and maybe you are just getting set up, or you have been open for a little while, you’re starting to make some sales and you’re wondering what you really should be doing with your finances.

Unless you have some background or training in accounting, it can be a bit overwhelming to try and sort through what you could do, what you should do, and what you really NEED to do.

So in true SHEcorporated style, on this episode, we are going to make it simple for you, cut through the confusion, and lay out the basic financial tools you need to have in your business

There are a LOT of things you CAN do but these are the basic tools you need to get your business up and running, avoid any nasty surprises as you grow, and keep a handle on your businesses finances.

Whether you do the bookkeeping yourself or not, you need to understand these tools and be looking at them on a regular basis so you can stay on top of your businesses growth and financial health.

Michelle is with us on this episode, walking us through the simple steps you need to take and it really is easy – YOU can do this and you’ll be SO glad you did!



Links from this episode: 

Avoid these 10 money myths and get rich!  FREE DOWNLOAD

Find Michelle on Instagram: @ms.moneyandmath

Michelle's Website: https://www.msmoneyandmath.com/

Get your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guide

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY



Small Business Finance 101 - the basics you NEED to stay on top of in your new business. Ep 14 Season 2

27m · Published 06 Apr 13:00

So you started a business and maybe you are just getting set up, or you have been open for a little while, you’re starting to make some sales and you’re wondering what you really should be doing with your finances.

Unless you have some background or training in accounting, it can be a bit overwhelming to try and sort through what you could do, what you should do, and what you really NEED to do.

So in true SHEcorporated style, on this episode, we are going to make it simple for you, cut through the confusion, and lay out the basic financial tools you need to have in your business

There are a LOT of things you CAN do but these are the basic tools you need to get your business up and running, avoid any nasty surprises as you grow, and keep a handle on your businesses finances.

Whether you do the bookkeeping yourself or not, you need to understand these tools and be looking at them on a regular basis so you can stay on top of your businesses growth and financial health.

Michelle is with us on this episode, walking us through the simple steps you need to take and it really is easy – YOU can do this and you’ll be SO glad you did!



Links from this episode: 

Avoid these 10 money myths and get rich!  FREE DOWNLOAD

Find Michelle on Instagram: @ms.moneyandmath

Michelle's Website: https://www.msmoneyandmath.com/

Get your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guide

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY

Be YOU, not them! Build yourself a bold brand on a BUDGET! Ep 13 Season 2

34m · Published 30 Mar 13:00

You are your brands biggest asset.  

Sometimes when we start out, we imitate the successful brands in our space because we think that’s what we need to look like to be taken seriously, or to look like we belong in that space.

But here’s the thing, you don’t want to look like everyone else – your strength is being authentically yourself and letting THAT take centre stage in your branding.

You can build a bold bankable brand without breaking the budget and Taylor Simon is going to talk us through it in this episode.

There are a few key things you need to do to make your brand recognizable and professional and spoiler alert - they don’t cost a thing.

On this episode we’re talking colors, fonts, websites and content creation, all in the simplest, lowest cost way possible, to get you past the excuses and into a brand that stands out.

So ditch the brand shame and create something  unforgettable and authentically you!


Links from this episode: 

Taylor Made Pop Shop https://iamtaylorsimon.com/pop-shop/ 
DISCOUNT CODE: SHEMADE10 to get 10% Off all items in the Pop Shop

Find Taylor on Instagram: @iamtaylorsimon

Get your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guide

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY

Be YOU, not them! Build yourself a bold brand on a BUDGET! Ep 13 Season 2

34m · Published 30 Mar 13:00

You are your brands biggest asset.  

Sometimes when we start out, we imitate the successful brands in our space because we think that’s what we need to look like to be taken seriously, or to look like we belong in that space.

But here’s the thing, you don’t want to look like everyone else – your strength is being authentically yourself and letting THAT take centre stage in your branding.

You can build a bold bankable brand without breaking the budget and Taylor Simon is going to talk us through it in this episode.

There are a few key things you need to do to make your brand recognizable and professional and spoiler alert - they don’t cost a thing.

On this episode we’re talking colors, fonts, websites and content creation, all in the simplest, lowest cost way possible, to get you past the excuses and into a brand that stands out.

So ditch the brand shame and create something  unforgettable and authentically you!



Links from this episode: 

Taylor Made Pop Shop https://iamtaylorsimon.com/pop-shop/ 
DISCOUNT CODE: SHEMADE10 to get 10% Off all items in the Pop Shop

Find Taylor on Instagram: @iamtaylorsimon

Get your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guide

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY



Ready to be the CEO you were meant to be? Get ready to step up! Ep 12 Season 2

37m · Published 23 Mar 13:00

On an average day do you find yourself working ON your Business or IN your business?  When was the last time you had a “CEO” day?

Depending on what stage of business you are at, you may still be wearing all the hats and doing all the things, or maybe you are a bit further along and you have some help, and aren’t doing it all yourself anymore.

Either way, it’s important to stop and take stock of where you are spending your time and your focus, and evaluate how to use both more effectively.

As CEO, one of your most important jobs it to be the “visionary” and whether that’s where you get to spend most of your time or not, it’s critical that you spend some of your time in that space, and find ways to move more and more toward that role as your business grows.

Donna is a productivity expert and helps CEO’s do exactly that.  On this episode, she is helping us start with a simple strategy to figure out where we are actually spending our time each day.

It can’t be just me that gets to the end of the day and wonders where the heck all those hours went right?  Tell me that’s not just me. 

So using her strategy we are going to figure out where that time went and then classify each task and determine what bucket it falls in to.

And finally, we are going to determine which tasks can be streamlined, assigned or paused, based on priority and desired outcomes.

It’s a really simple, but smart strategy to help you be more productive, focused on your goals and really get back to growing your business, while actually creating MORE time and ease in your days, rather than less.

She’s even convinced me not to leave my inbox open all day!  

Are you ready to be the CEO you were meant to be?

 


Links from this episode: 

Free download "35 Ways to Streamline your Life as a Small Business Owner": CLICK HERE

Find Donna:   https://www.productivityplusva.ca/

Get your FREE SHEcoporated Magazine:  https://www.shecorporated.com/shecorporated-magazine

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY



Ready to be the CEO you were meant to be? Get ready to step up! Ep 12 Season 2

37m · Published 23 Mar 13:00

On an average day do you find yourself working ON your Business or IN your business?  When was the last time you had a “CEO” day?

Depending on what stage of business you are at, you may still be wearing all the hats and doing all the things, or maybe you are a bit further along and you have some help, and aren’t doing it all yourself anymore.

Either way, it’s important to stop and take stock of where you are spending your time and your focus, and evaluate how to use both more effectively.

As CEO, one of your most important jobs it to be the “visionary” and whether that’s where you get to spend most of your time or not, it’s critical that you spend some of your time in that space, and find ways to move more and more toward that role as your business grows.

Donna is a productivity expert and helps CEO’s do exactly that.  On this episode, she is helping us start with a simple strategy to figure out where we are actually spending our time each day.

It can’t be just me that gets to the end of the day and wonders where the heck all those hours went right?  Tell me that’s not just me. 

So using her strategy we are going to figure out where that time went and then classify each task and determine what bucket it falls in to.

And finally, we are going to determine which tasks can be streamlined, assigned or paused, based on priority and desired outcomes.

It’s a really simple, but smart strategy to help you be more productive, focused on your goals and really get back to growing your business, while actually creating MORE time and ease in your days, rather than less.

She’s even convinced me not to leave my inbox open all day!  

Are you ready to be the CEO you were meant to be?

 


Links from this episode: 

Free download "35 Ways to Streamline your Life as a Small Business Owner": CLICK HERE

Find Donna:   https://www.productivityplusva.ca/

Get your FREE SHEcoporated Magazine:  https://www.shecorporated.com/shecorporated-magazine

Visit SHEcorporated main site: https://www.shecorporated.com/

Ready to SMASH Your Goals?   We're here to help!

Make this the year that changes EVERYTHING.  

Now offering limited spots in our full day “Done with You” Success Blueprint Days  for personalized marketing and strategy to propel you to your biggest year ever!

CLICK TO:  BOOK MY DAY

SHEcorporated One Step Empire has 114 episodes in total of non- explicit content. Total playtime is 51:31:02. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on June 2nd, 2024 01:10.

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