The Thrifty Marketer Podcast

This episode of The Thrifty Marketer Podcast featured Chris Mercer, Cofounder - MeasurementMarketing.io   

Topic: Marketing Measurement Masterclass  

Discussion

• Why is measuring marketing results and efforts important?
• What makes marketing measurement a tough nut to crack?
• What are some of the key metrics every marketer MUST track?
• How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?
• Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics
• And more.  

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This episode of The Thrifty Marketer Podcast features Dr. Aniruddha Malpani, Founder - Malpani Ventures

Topic: Entrepreneurship Masterclass  

Discussion 

• Are entrepreneurs born or made? Dr. Malpani's Thoughts
• How can entrepreneurs adopt frugality as part of their entrepreneurial journey?
• Dr. Malpani's top 3 advice for entrepreneurs or innovators today
• What are the top challenges faced by entrepreneurs in the country today? How can they overcome the same?
• Most frugal entrepreneurs are faced with competition with fat pockets nowadays. Advice for them for survival and thriving
• And more.  

You can find out more about lessons for entrepreneurs  please click: www.thethriftymarketer.com

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This episode of The Thrifty Marketer Podcast features Abhishek Gupta, Founder - NavGurukul

Topic: The NavGurukul Story 

Discussion

• Abhishek's journey from IIT to Social Entrepreneurship
• NavGurukul - An Innovative concept to provide aspirational employment opportunities for young women from rural and tribal India
• NavGurukul's impact in last 5 years
• NavGurukul Programs - Residential Program, Meraki App, and Code India Fellowship
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about SMB marketing, you need to check out: www.thethriftymarketer.com

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This episode of The Thrifty Marketer Podcast features Dr. Khushbu Pandya, Founder - Konvophilia

Topic: Instagram Masterclass for SMBs

Discussion

• Why Instagram is the perfect platform for Small and Medium Businesses?
• How can SMB owners figure out whether Instagram can work for their brand or not?
• Top recommendations to SMB owners who are starting their IG game
• Best practices for Instagram Stories and Reels
• A deep-dive into Instagram Analytics 
• Tools for Instagram Marketing 
• And more. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about social media marketing, you need to check out: www.thethriftymarketer.com

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This episode of The Thrifty Marketer Podcast features Rob & Kennedy, Founders - Email Marketing Heroes

Topic: Email Marketing 101 for SMBs  

Discussion

• Why SMBs should focus on email marketing?
• Baby steps SMB owners can take for email marketing
• Best practices of email marketing
• Best tools for an effective email marketing strategy
• Key metrics of email marketing to focus on
• Email copy and list building - best practices
• And more.   

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

If you're interested to learn about email marketing 2021  you need to check out: www.thethriftymarketer.com  

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In this episode, our guest is Nidhi Tewari - An acclaimed Licensed Clinical Social Worker.   

Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought-after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms and anxiety, stress, performance anxiety, and grief.   

Topic: Entrepreneurship and Mental Health   

Discussion 

• Recent stats show that 30% of entrepreneurs are struggling with Clinical Depression
• The common reasons behind this alarming trend
• What are the common signs of mental illness that entrepreneurs SHOULD not ignore?
• Why entrepreneurs should prioritize their mental health while putting in all the efforts to build their business?
• Burnout is another common phenomenon that happens with entrepreneurs. How can they prevent such instances?
• Emotional Fitness is something that is always discussed along with mental health. How can entrepreneurs improve their emotional fitness
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

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In this last episode of our Mental Health Awareness Month talks, today we will be chatting with Dr. Raghu Raghavan, Professor - De Montfort University, Leicester

Topic: Mental Health Myths Debunked

Professor Raghavan holds a chair in mental health at De Montfort University, Leicester. His background is in health psychology and nursing, and his work focuses on mental health and disability, cultural diversity, participatory research, and co-production.   He is the Director of Mary Seacole Research Centre – an interdisciplinary research institute focussing on mental health, migration, ethnicity, and culture at De Montfort University. He is also a co-director of Leicester Centre for Mental Health Research (LMHR) a collaborative research center with De Montfort University, Leicestershire Partnership NHS Trust, and the University of Leicester.   

He has initiated and led inclusive community engagement and research on disability, mental health, resilience wellbeing in the UK and in India with diverse cultural and migrant communities using innovative interdisciplinary approaches (creative arts-based methodology) for maximizing participation and influencing impact on policy and practice. He has published widely with over 100 publications on the theme of mental health, disability, and health inequalities of diverse cultural communities.

Discussion

• 1st Myth - Mental illnesses aren’t real illnesses
• 2nd Myth - Mental illness comes with the birth
• 3rd Myth - mental health issue cannot be cured or prevented
• 4th Myth - Therapy and self prevention are a fad and they do not work
• 5th Myth - Mental health professionals (Psychologists, Psychiatrists, etc) make a lot of money off people suffering from mental health
• 6th Myth - People suffering from mental illness are naturally violent and they belong in hospitals
• And more

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As part of our Mental Health Awareness Month talks, today we will be chatting with Shriya, Psychological Counsellor - Dear Mind 

Topic: Mental Health During & Post COVID19 - Practices To Follow

Shriya holds a Master's degree in Clinical psychology and has been working in the field for almost 3 years now. She first worked with grow2fly as a junior remedial educator and then as a school counselor under the Jidnyasa assessment and counseling Centre at Paranjape School. Currently, she is associated with Albot Pvt.Ltd as a consultant psychologist. She is also associated with the organization “Dear Mind” as a counselor and has her own private practice of psychological counseling where she has been handling clients from age 16-38 years with issues related to emotional disturbance, marital and relationship problems, and psychological well being, etc.

Shriya is co-founder of UNICO, a mental health platform. She is also associated with Sakaal Media Group where she writes blogs for their mental health initiative  'We are in this together (WAITT)'.

Discussion

• Best ways to cope up with the uncertainties and trauma most of us are going through now
• How can individuals cope with this loneliness and isolation due to COVID19?
• Advice on managing negativity and stress from social media and the digital world
• Best practices you recommend to everyone to stay on top of their mental health nowadays
• Top advice to keep Fear, Worry, and Stress at bay
• How can individuals manage and cope up with Anxiety?
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

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Sponsorships: off for this episode

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This episode of The Thrifty Marketer Podcast features Smriti Joshi, Lead Psychologist - Wysa

Topic: Mental Health - How to prioritize during difficult times

Smriti is a Lead Psychologist at Wysa.io, the world's first mental health chatbot with coach support.

She has been working in the area of mental health since the year 2000. She is an expert in telemental health service delivery and has worked in varied settings as in schools, NGOs and private clinical settings, and online delivery of mental health services. Her experience consists of building effective teams(recruitment and training) for mental health service delivery using online modes/telephone/chat. She also offers training, content guidance, and professional development in the area of online delivery of mental health services. She also conducts lectures and workshops in areas dealing with children and adolescents, Parenting, Marital Issues, Women issues, career counseling, and Work-Life Balance.

Discussion

• Why is mental health is always taken for granted?
• How to deal with uncertainties in life?
• How to deal with loss - be it loved ones, job, or anything?
• How to deal with social isolation and loneliness?
• How to practice self-love?
• How to make mental health a priority now?
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth 

Topic: Account Based Marketing 101

Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it. 

Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side.  Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.

Discussion

• What is ABM? Why is it critical today?
• ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts
• What are the basic steps in building an effective ABM strategy? 
• What is your top advice for organizations who want to build their ABM strategy?
• Are there any tools you recommend for a good ABM Strategy?
• What are the key metrics to focus on while measuring the impact of an ABM strategy?

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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