Unlimited

Once you've established what your brand values are then getting them well-known to millions of people doesn't have to be as expensive as you think. You've got to think outside the box like Red Bull did, and they built a huge brand off the back of it.

Today's episode we look at a simple exercise that will help you carry your brand values through to every touch point your customer experiences. 

People always try and build brand values around who they want to be, or what they want their business to be... rather than what they are. This makes it hard to live up to and build an authentic brand. Whatever your values are, today we talk about how they could be your greatest asset. 

Brands have to be authentic and to build an authentic brand you need to do this one thing...

In our first week on this podcast we've tried to cover some of the fundamental elements to success for entrepreneurs, albeit very briefly. Today we touch on the real secret sauce that adds the power to those fundamentals. 

Today we look in brief at the 2 completely opposing ways to focus that you need to be a success.

Today I want to discuss a little bit about focus, which we'll pick up on in more detail tomorrow. The important thing today is to just think about it.

Today we look at the mentality needed to be successful in building a following online, and why so many people fail.

The most important lesson that I can ever teach an entrepreneur... and I'm giving it away in my first episode. 

(PS - sorry about the production values on this one, but you'll know why if you listen)