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The Way We Measure an Ad is Changing: Wharton Professor Explains Why

18m · Wharton Business Daily · 18 Jan 09:30

Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform specific advertising on consumers.

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The episode The Way We Measure an Ad is Changing: Wharton Professor Explains Why from the podcast Wharton Business Daily has a duration of 18:07. It was first published 18 Jan 09:30. The cover art and the content belong to their respective owners.

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