Designed by Wingnut Social | Interior Design Business

Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.

Got a topic for Mini News? Send it to [email protected]. 

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

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So you’re a business owner considering getting a trademark. But can you even get the trademark, or is it worth it? If you've got limited funds and energy, what do you trademark first: your business name, your product name, or your logo? Once you have a trademark, what can you do with it? Do you really need a lawyer, or can you DIY it? Answers to all this and more from this week’s guest, trademark expert Samantha Bradshaw.

Samantha thrives on the contagious passion from fellow business owners. She uses that to help them get InLine, creating the confidence and legal foundation necessary in any successful business. InLine Legal delivers affordable, price predictable and convenient legal services to your business so you can focus on actually running it.

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📲CONNECT with Samantha:

Instagram: https://www.instagram.com/inlinelegal/

Website: https://www.inlinelegal.com/

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

Trademark Quiz: https://www.inlinelegal.com/trademarkquiz

"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power" by Rachel Rodgers

"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machin" by Mike Michalowicz

Mike Michalowicz episode: https://youtu.be/RZf_0PKxMQs

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Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!

Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.

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📲CONNECT with Laura:

The Pankonien Group: https://www.instagram.com/thepankoniengroup/

bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The Enneagram" by Helen Palmer

"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman

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🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

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YouTube: https://bit.ly/designedonyoutube

Are you tagging your vendors on your social media posts? If not, you might be leaving a lot on the table. A lot of interior designers will refuse to tag vendors of the products they’ve sourced for clients on social media. But when you do share vendors, you’re increasing the chances of these vendors sharing your work. You don’t have to tag every vendor; you can be strategic about whom you tag. If you’re trying to get brand reach and awareness, this is a terrific strategy. Check out the full episode of this week’s Mini News to learn more!

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

🏠FOLLOW Wingnut Social:

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Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Did you know scaling your business can actually be accomplished by simplifying it? Rebecca Hay joins us to discuss why leveraging the power of process allows entrepreneurs to upscale their business. Listen and learn about developing repeatable systems and how to stick to them, dealing with conflict, and how to increase your confidence so you can design the business and life of your dreams.

Rebecca Hay is an international speaker, podcast host, business coach & CEO of Rebecca Hay Designs. In addition to running her design business, she helps interior designers around the world find entrepreneurial freedom - time, money, & creativity without sacrificing the things that matter most. Rebecca values collaboration over competition and shares a uniquely candid approach.

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📲CONNECT with Rebecca:

YouTube: https://www.youtube.com/@RebeccaHayDesigns

Instagram: https://www.instagram.com/rebeccahaydesigns/

Pinterest: https://www.pinterest.ca/msrebeccahay/?eq=rebecca%20hay&etslf=3668

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell/

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525

"The E-Myth Revisited" by Michael E. Gerber

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Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

How to Get a Better Explore Page With This New Instagram Feature: Did you know that you can tell Instagram what your interests are so they can show you more content that you actually like? You can get a better explore page with this new Instagram feature, “Manage Interests.” In this episode, Darla guides us through the process, and here are the steps:

1) Click the hamburger icon at the top right of your Instagram profile page.

2) Go to Settings.

3) Go to account.

4) Go to manage interests.

5) Select your interests from the provided categories and start seeing more of what you like and less of what you don’t!

ASMR: “ASMR stands for autonomous sensory meridian response; a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.”

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

🏠FOLLOW Wingnut Social:

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Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Do you find yourself trapped in terror town when it comes to running your business? Strategy Advisor and Fractional COO Jessica Lackey joins us to discuss taking the right level of challenge to make sure fear isn’t running your business. Jessica explains how this can be applied practically for interior designers and home pros to avoid stagnancy and balance “risky” decision-making with more certainty.

Jessica Lackey is a Strategy Advisor and Fractional COO for soul-centered entrepreneurs and small businesses. She combines her deep experience in strategy consulting, Fortune 500 operations leadership, and a coaching practice to radically transform you and your business for sustainable success. She offers group programs, 1:1 business and operations consulting, and Fractional COO services.

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📲CONNECT with Jessica:

LinkedIn: https://www.linkedin.com/in/jessica-lackey/

Instagram: https://www.instagram.com/jessicalackey_consulting/

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks

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Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

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YouTube: https://bit.ly/designedonyoutube

After Elon Musk's success with Twitter Blue, Meta is following suit with Meta Verified, a subscription bundle to help you establish and grow your presence on Instagram and Facebook. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. On today's Mini News sesh, Darla walks us through all the features of Meta Verified, shares why she decided to join the waitlist, and how you can use Meta Verified to leverage your business and marketing.

Join the waitlist to get Meta Verified: https://about.meta.com/technologies/meta-verified?campaign_id=19725375025&extra_1=s%7Cc%7C649038763560%7Ce%7Cmeta%20verified%7C&placement=&creative=649038763560&keyword=&gclid=CjwKCAiAmJGgBhAZEiwA1JZollGZV2FMmBpRHmdCwDhCa9wUs1QZFnmB54PIagv-GCGX3Ic3ZXqEHRoC5uEQAvD_BwE

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

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Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Do you have a positioning statement for your business? What is positioning anyway, and how is it different from branding? Darla explains the importance of positioning, how it differs from your branding, and how a perfect positioning statement can help you reach your ideal clients. 

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!

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📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/thedarlapowell

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube