Branded Search (and Beyond) with Jason Barnard

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you’ll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus’ Brand SERP02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon. One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, considering that they contribute a good percentage of online revenue?  In this insightful episode, Ash Nallawalla talks at length about the tasks that a CWO or Chief Web Officer can take on to represent and optimise the role of SEOs in both technical and marketing areas.  Ash Nallawalla discusses in detail in this insightful episode the roles that a CWO or Chief Web Officer can take on to represent and maximize the function of SEO. He also shares brilliant knowledge about web governance, explains why companies are still hesitant to have a CWO and why a company should invest in SEO. As always, the show ends with passing the baton… Ash groovily turns over the virtual baton to next week’s delightful guest Alexandra Tachalova. What you’ll learn from Ash Nallawalla 00:00 Ash Nallawalla and Jason Barnard00:50 Ash Nallawalla’s Brand SERP01:20 Ashok Nallawalla’s Brand SERP03:36 Knowledge Panel Tips from Jason Barnard03:55 Brand SERP and Knowledge Panel Support Group04:22 Knowledge Panel Done for Jason Hennessey by Kalicube Using the Kalicube Process 04:29 Knowledge Panel Checklist05:08 Ash Nallawalla’s Definition of a CWO06:59 The Difference Between SEO and Other Jobs in a Company08:20 What Does Accidental SEO mean?08:53 SEO and CWO09:13 Organisational Role of a Chief Web Officer10:00 What is Web Governance?11:56 Investing in SEO13:08 Having Google Ads on Your Brand Name for Every Brand or Just the Big Brands14:30 How to Recruit a Good SEO20:50 Having someone in the C-suite Who Represents SEO22:15 Why Companies are Still Hesitant to Have a Chief Web Officer30:15 Passing the baton: Ash Nallawalla to Alexandra Tachalova This episode was recorded live on video November 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon. One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, considering that they contribute a good percentage of online revenue?  In this insightful episode, Ash Nallawalla talks at length about the tasks that a CWO or Chief Web Officer can take on to represent and optimise the role of SEOs in both technical and marketing areas.  Ash Nallawalla discusses in detail in this insightful episode the roles that a CWO or Chief Web Officer can take on to represent and maximize the function of SEO. He also shares brilliant knowledge about web governance, explains why companies are still hesitant to have a CWO and why a company should invest in SEO. As always, the show ends with passing the baton… Ash groovily turns over the virtual baton to next week’s delightful guest Alexandra Tachalova. What you’ll learn from Ash Nallawalla 00:00 Ash Nallawalla and Jason Barnard00:50 Ash Nallawalla’s Brand SERP01:20 Ashok Nallawalla’s Brand SERP03:36 Knowledge Panel Tips from Jason Barnard03:55 Brand SERP and Knowledge Panel Support Group04:22 Knowledge Panel Done for Jason Hennessey by Kalicube Using the Kalicube Process 04:29 Knowledge Panel Checklist05:08 Ash Nallawalla’s Definition of a CWO06:59 The Difference Between SEO and Other Jobs in a Company08:20 What Does Accidental SEO mean?08:53 SEO and CWO09:13 Organisational Role of a Chief Web Officer10:00 What is Web Governance?11:56 Investing in SEO13:08 Having Google Ads on Your Brand Name for Every Brand or Just the Big Brands14:30 How to Recruit a Good SEO20:50 Having someone in the C-suite Who Represents SEO22:15 Why Companies are Still Hesitant to Have a Chief Web Officer30:15 Passing the baton: Ash Nallawalla to Alexandra Tachalova This episode was recorded live on video November 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content. Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of early-stage startups, she found a knack for growing SaaS organizations through a combination of marketing, operations and Sales enablement, helping companies grow their pipeline, expand their customer base and lay the groundwork for scaling. She co-founded a consulting firm in mid-2021 and launched her own business as RevvSpark in early 2022. RevvSpark provides conversion content to marketing and sales teams of B2B SaaS companies with a focus on content marketing, demand gen and sales enablement. If it's visual and needs to persuade and convert, RevvSpark delivers it. Sales and marketing alignment is critical for any business. Creating common goals, strategies and communication between each team to also deliver consistent messaging and content that guides customers along their Buyer's Journey, regardless of what stage they are at. In this wonderful episode, the lovely Carly J. Cais shares brilliant nuggets about how to create high-converting content using her SPARK principle, Strategy, Planning, Assessment, Roles and Responsibilities, and Kick Start. She also goes into detail about the three stages of the buyer journey, the Awareness Stage, the Conversion Stage, and the Decision Stage, and what content best fits each stage: Top of Funnel Content, Middle of Funnel Content, and Bottom of Funnel Content. Carly also discusses how to get customer feedback in order to understand their pain points and recommended a book as a resource. As always, the show ends with passing the baton… the wonderful Carly passes the virtual baton to Ash Nallawalla, who will be next week's incredible guest. What you’ll learn from Carly J. Cais 00:00 Carly J. Cais and Jason Barnard01:35 Carly J. Cais’ Brand SERP02:15 Kalicube Knowledge Panel and Support Group02:22 Kalicube’s Brand SERP03:38 Knowledge Panel Done for You Services by Kalicube04:01 What Does SPARK Mean?04:14 The Process for Improving Customer Touch Points Along the Buyer’s Journey04:25 Step 1: Start with a Strategy05:10 Step 2: Create a Plan05:16 Step 3: Conduct an Assessment and Audit06:15 Aligning Sales and Marketing to Improve Customer Experience08:43 Updating Website Content and General Web Information To Guide Customers on their Buyer’s Journey11:09 Importance of a Consistent Marketing Message12:12 Using Tools and Manual Process to Review Content For Google and Users14:54 Step 4: Defining Roles and Responsibilities of Team Members17:00 How Do You Know Which Content to Focus on?17:11 Three Stages in the Buyer’s Journey17:25 Awareness Stage: Top of Funnel Content21:34 Conversion Stage: Middle of Funnel Content22:09 Creating Multiple Content Options to Help Customers Whichever Stage They Started Their Buyer's Journey25:03 Getting Customer Feedback to Understand Their Pain Points26:17 Decision Stage: Bottom of Funnel Content26:35 Carly J. Cais’ Book Recommendation29:01 Passing the Baton: Carly J. Cais to Ash Nallawalla This episode was recorded live on video November 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content. Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of early-stage startups, she found a knack for growing SaaS organizations through a combination of marketing, operations and Sales enablement, helping companies grow their pipeline, expand their customer base and lay the groundwork for scaling. She co-founded a consulting firm in mid-2021 and launched her own business as RevvSpark in early 2022. RevvSpark provides conversion content to marketing and sales teams of B2B SaaS companies with a focus on content marketing, demand gen and sales enablement. If it's visual and needs to persuade and convert, RevvSpark delivers it. Sales and marketing alignment is critical for any business. Creating common goals, strategies and communication between each team to also deliver consistent messaging and content that guides customers along their Buyer's Journey, regardless of what stage they are at. In this wonderful episode, the lovely Carly J. Cais shares brilliant nuggets about how to create high-converting content using her SPARK principle, Strategy, Planning, Assessment, Roles and Responsibilities, and Kick Start. She also goes into detail about the three stages of the buyer journey, the Awareness Stage, the Conversion Stage, and the Decision Stage, and what content best fits each stage: Top of Funnel Content, Middle of Funnel Content, and Bottom of Funnel Content. Carly also discusses how to get customer feedback in order to understand their pain points and recommended a book as a resource. As always, the show ends with passing the baton… the wonderful Carly passes the virtual baton to Ash Nallawalla, who will be next week's incredible guest. What you’ll learn from Carly J. Cais 00:00 Carly J. Cais and Jason Barnard01:35 Carly J. Cais’ Brand SERP02:15 Kalicube Knowledge Panel and Support Group02:22 Kalicube’s Brand SERP03:38 Knowledge Panel Done for You Services by Kalicube04:01 What Does SPARK Mean?04:14 The Process for Improving Customer Touch Points Along the Buyer’s Journey04:25 Step 1: Start with a Strategy05:10 Step 2: Create a Plan05:16 Step 3: Conduct an Assessment and Audit06:15 Aligning Sales and Marketing to Improve Customer Experience08:43 Updating Website Content and General Web Information To Guide Customers on their Buyer’s Journey11:09 Importance of a Consistent Marketing Message12:12 Using Tools and Manual Process to Review Content For Google and Users14:54 Step 4: Defining Roles and Responsibilities of Team Members17:00 How Do You Know Which Content to Focus on?17:11 Three Stages in the Buyer’s Journey17:25 Awareness Stage: Top of Funnel Content21:34 Conversion Stage: Middle of Funnel Content22:09 Creating Multiple Content Options to Help Customers Whichever Stage They Started Their Buyer's Journey25:03 Getting Customer Feedback to Understand Their Pain Points26:17 Decision Stage: Bottom of Funnel Content26:35 Carly J. Cais’ Book Recommendation29:01 Passing the Baton: Carly J. Cais to Ash Nallawalla This episode was recorded live on video November 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you’ll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan’s Theory on Why Many SEOs are Musicians05:14 Hum JAM’s Brand SERP in Atlanta05:42 Hum JAM’s Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan’s Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM’s Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it’s Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan’s Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you’ll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan’s Theory on Why Many SEOs are Musicians05:14 Hum JAM’s Brand SERP in Atlanta05:42 Hum JAM’s Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan’s Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM’s Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it’s Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan’s Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Shane Hodge talks with Jason Barnard about make your website a booking and buying machine. Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services. In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business.  This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for. As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song! What you’ll learn from Shane Hodge 00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan This episode was recorded live on video November 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Shane Hodge talks with Jason Barnard about make your website a booking and buying machine. Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services. In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business.  This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for. As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song! What you’ll learn from Shane Hodge 00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan This episode was recorded live on video November 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone. Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal audience, solve their audience's problems, and leave a legacy that will live on long after she is gone.  Going beyond your comfort zone can help you achieve in a variety of areas of life. But is the same requirement necessary for sales? Hmmm … What if you can be in a situation where people are attracted to what you sell whilst you stay in your comfort zone and maintain your principles, your talents, your confidence and your power zone? The wonderful Stacey Hall shares great insights from her book, Selling From Your Comfort Zone, in this brilliant episode with Jason Barnard. She covers the new ABC's of selling: Alignment, Belief and Consistency (a lot better than Always Be Closing), and also shares her own philosophies in selling - Stacey's Scale of Sale. Stacey puts a lot of emphasis on having a comfortable story to share with the audience. You have to make sure you know why you want to sell what you are selling and have an emotional connection to it to attract sales, satisfy customers and achieve your own success. As always, the show ends with passing the baton… Stacey cheerfully turns over the virtual baton to next week's rather incredible guest Shane Hodge. What you’ll learn from Stacey Hall 00:00 Stacey Hall and Jason Barnard01:19 Stacey Hall’s Brand SERP in the UK01:40 Brand SERP and Knowledge Panel Support Group01:51 Stacey Hall’s Brand SERP in the US02:23 Do You Need to Get Out of Your Comfort Zone to be Successful?02:55 What Does Your Comfort Zone Mean?04:53 Knowledge Panel Done for You Service by Kalicube05:33 Figuring Out Which People Have the Same Passion as You in Sales09:04 Finding the Comfortable Path for You to be in Sales09:29 Creating a Comfortable Story to Share11:57 How Do You Get People Talking About What You Sell?13:47 How Do You Attract Your Ideal Audience?14:24 The Importance of Emotional Attachment to What You Sell17:10 What Does the Alignment Marketing Formula Mean?17:22 First New ABC’s of Sales: Consistency17:49 Second New ABC’s of Sales: Belief19:04 Third New ABC’s of Sales: Alignment20:24 Stacey’s Scale of Sale23:17 What is a Pity Purchase?25:03 How Do You Have a Happy Customer On Board?30:04 Passing the Baton: Stacey Hall to Shane Hodge This episode was recorded live on video November 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>