The WINS Podcast

When you google yourself, what comes up? Is it an accurate reflection of who you are, what you’ve accomplished and where you want to go with your career?
If you’re a business owner, are your search results working for you? Or are they hardly working?
In this episode of the WINS podcast, we’re going to dig into why sharing your stories is so incredibly important to building and elevating your personal brand across the media.
Here's a little sneak peek of what's inside.
Sharing your stories on your personal channels and with the media:

• Gives scrollers, readers and listeners a sense of who you are and what you stand for
• Makes you more visible and more highly ranked on search engines like Google
• Brings potential customers and business prospects into your marketing funnel much quicker..

I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.
Learn about my work at amiesheridan.com.
Get the Present to WIN on LinkedIn Guide: https://wins.myflodesk.com/
Listen to my Interview with Emily Jaenson on Leadership is Female
Check out my Services: https://www.amiesheridan.com/services
Book Office Hours: https://www.amiesheridan.com/officehours
Find and follow me on socials.
Instagram: https://www.instagram.com/amiesheridan_
LinkedIn: https://www.linkedin.com/in/amiesheridan/

I'm kicking off season four of the WINS podcast with my first ever solo episode. Eek! I've interviewed hundreds of people in my career as a writer and executive publicist, but I have never once shared my story on this podcast. That changes now.
Listen to this episode to learn how I got my start as a writer after spending a decade working in the sports business. The journey wasn't easy. There were a lot of bumps, but I got there, and I'm still learning and growing in a world where content is queen.
It was never clear to me exactly how I would start a business, but I ALWAYS knew it was something I wanted. Sometimes the universe shows up in strange ways to put you on the path that you were always meant to be on. This, combined with a whole lot of hustle, has certainly been the case for me.
I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.
Learn about me and the services I provide to women in business at amiesheridan.com.
Get the Guide: Present to WIN on LinkedIn, The Ultimate Guide: https://wins.myflodesk.com/
Check out my Services: https://www.amiesheridan.com/services
Book Office Hours: https://www.amiesheridan.com/officehours
Find and follow me on socials.
Instagram: https://www.instagram.com/amiesheridan_
LinkedIn: https://www.linkedin.com/in/amiesheridan/

What does it take to deliver a compelling talk on stage in front of hundreds, or maybe thousands of people?…. And what goes on behind the scenes in setting the stage for some of the most effective and influential speakers in the world?

Since 2015, Mina Sabet has led production for TED conferences, the premier thought leadership platform for “ideas worth sharing.” Mina and her team produce upwards of 20 conferences each year on stages in cities across the globe - including TED Women, TED Countdown and the newly launched TED Tech. Some of the most recognizable names in innovation and thought leadership actually got their start on TED stages.

In this episode, Mina talks about her day in the life as head of production for TED. She shares a bit of insight into when and how TED exploded onto the scene, and just what goes into designing and producing the stage experience for some of the biggest speakers in the world. We get into her leadership style and what drives her as an executive managing a global team, and she shares her advice for women in business: “If you deserve recognition for your work, ask for it. It’s not about being humble. It's about justice.”

Connect with Mina Sabet on LinkedIn

This podcast is produced and distributed by WINS, an executive PR firm exclusively serving women in sports, entertainment and media. To learn more about WINS, visit www.wins.media.

For the past decade, sports betting has emerged as a fair playing field in the United States and globally. It wasn’t until the late 2010s – after states began to legalize gambling – that US sports leagues and media companies got comfortable talking about sports betting, let alone partnering with companies in the space. We’ve all heard of DraftKings and FanDuel… but what do we know about the technologies and businesses that power them?

Throughout the duration of her career, Dr. Laila Mintas, CEO of Play Engine, has had a front row seat in the roll-out of legal sports betting. Originally from Germany, she got her start leading FIFA’s integrity division, and from there – with a PhD and a law degree under her belt – made her way into the business of sports betting tech. Now, she owns PlayEngine, a software solutions provider for sports books, alongside a team of Silicon Valley developers. Their mission? Revolutionize sports betting and iGaming technology on the global level.

In this episode, Laila shares the story of how she went from PhD student to compliance executive to the sports tech C-Suite to sports tech investor, board member, and now CEO. We talk about the technology trends happening in sports betting, and she gives her advice on how women and all executives should be proactive in their approach to becoming not just someone at the table, but someone with a stake in the business… “You can play a major role”, she says, “Sometimes, in the right moments, you just have to ask for what you want.”

Follow Dr. Laila Mintas on Twitter @drmintas
Connect with her on LinkedIn

This podcast is produced and distributed by WINS, an executive PR firm exclusively serving women in leadership across sports, entertainment and media. To learn more about our services, visit https://www.wins.media.

Get comfortable with the uncomfortable. We hear this all the time… as humans, as founders, as parents, as women and as minority leaders in business. But what does that actually mean… and how can a woman in leadership who is, perhaps, tasked with scaling a startup in a highly competitive market, really live with a steady stream of discomfort and thrive in it?

In this episode, Ruchi Desai, CEO and Co-Founder of EIGHT Beer, joins Amie to talk about her mindset and approach to scaling businesses. They discuss how her innate curiosity and active lifestyle – she is a competitive triathlete – has positioned her to show up consistently as her best self as she endeavors to grow a company to scale alongside former NFL star, Troy Aikman.

Ruchi describes the realities of startup life with powerful metaphors – like how… running a startup is like holding a plank. At first, it’s frustrating. Then, after some practice, you get used to the pain, and the longer you’re in it… you realize that, while it does hurt, it is building strength and expanding your perspective… and then you master it… the thriving in the discomfort.

Ruchi has paved her own way to the C-Suite by prioritizing her education, getting clear on her goals and working at them every day - at work and in her free time. She encourages anyone who is working their way toward a goal to show up consistently, always be improving, always be communicating, work on building genuine connections and trust, and always be true to yourself.

Follow Ruchi Desai on Instagram and Twitter at @ruchaluch

This podcast is produced by WINS, an executive PR firm exclusively serving women in sports, entertainment and the greater media. To learn more about our services, visit https://www.wins.media.

In this episode, Mollie Cahillane, Sr. TV Reporter for Adweek, joins Amie to talk about the trends in convergent TV, how the media rights landscape has become overcrowded and cluttered, and what may be on the horizon for sports streaming services like ESPN, Hulu and Apple TV.

They discuss her role as host of Adweek’s Most Powerful Women in Sports podcast, some of her most memorable guests, and she shares the story of how she was selected by Lisa Granatstein to be the one who would carry the program forward. They get into it on the topic of women’s sports, what’s helping, what’s hurting, and what she believes needs to happen to level the playing field with sponsors and investors.

Mollie has built a brand and reputation for herself as an expert in convergent TV and women’s sports by writing compelling articles, reading a ton of content, owning her voice on Twitter, creating a lane, and staying highly focused in it. HER advice for aspiring leaders who want to have influence: learn everything you can about your area of focus, ask questions, study your niche, don’t be afraid to brag about yourself, and make yourself the GO-TO person.

Twitter: @MollieCahillane
IG: @mollkc

This podcast is produced by WINS, a public relations agency exclusively serving women in sports, entertainment, and the greater media. Learn more about WINS.

Elisa Padilla is a brand builder who has had a hand in the design and marketing execution of iconic brands like the Miami Marlins, Apple, and Brooklyn Sports and Entertainment.

HER brand, Kick it by EP, brings her voice to the forefront as she shares day in the life stories in snackable bites across platforms like LinkedIn and Instagram.

HER brand serves as the backdrop for her business, where she builds brands for the likes of Tin Building NYC, a 60,000 square foot dining and entertainment experience in NYC’s Seaport District.

In this episode, Elisa and Amie talk about not only HOW to build authentic brands, but also what it takes to show up and be consistently authentic in today’s hybrid environment. The bottom line is that perception is STILL reality, and the way you show up, in person OR virtually, matters greatly to your reputation and your success in business.

Elisa on LinkedIn
IG: @kickitbyEP
Kick It by EP

This podcast is produced by WINS, an executive PR firm serving women in sports, entertainment and the greater media. To learn more, visit https://www.wins.media.

Cynthia Soltero joined Amie Sheridan on Episode 28 to share her story and her expertise as the Director of Partnerships and Acquisitions for One Team Partners – a joint venture between the NFL Players Association and MLB Players Association that represents the collective licensing rights for over 10,000 athletes in an effort to maximize the value of their name, image and likeness.

Cynthia is a truly incredible human who has bravely achieved some amazing firsts – the first in her family to graduate college, the first to get a masters degree, one of the first Latina women to hold an executive leadership position in the sports and entertainment industry… her courage and determination are inspiring, to say the least.

In this episode, Cynthia and Amie get into the parallels that exist between HER personal journey and the journey of many of the athletes she represents – like how the journey to elite status, whether in sports or in business – can be a lonely one.... how to present yourself authentically to attract the right opportunities... how she managed to navigate the structural obstacles that could have very well kept her out of the executive suite... and what women and people of color can do to move past their fears with grace and embrace the uncertainty of the journey.

This podcast is produced and distributed by WINS, a PR agency exclusively serving women in sports, entertainment, and media. To learn more about WINS, visit https://www.wins.media.

How do women in business get tapped for paid corporate board seats when there is no regulated recruiting process, no guide, no manual, no good old gals club?

Over the years, so many of my clients have expressed that they would like to apply their skill set and expand their business expertise into corporate board advising. They've got the experience, the acumen, the "stuff" that so many boards and businesses need, and yet, these women are not being discovered. They aren't being sought out. And at the end of the day, the process of board placement is so "grey" that they aren't really sure how to position themselves to be tapped as a candidate.

In this conversation with Heather Wolf, managing director of Trewstar Corporate Board Services, I set out to uncover the inner workings of corporate board recruiting and how a woman in leadership with or without board experience can go about positioning herself as a sparkling candidate. We talk about trends in the space, what needs to happen to achieve gender parity in the boardroom, and dig into her world as a board recruiter serving corporations of all types.

Just for the record, Heather and her team at Trewstar have placed over 250 individuals on corporate boards since they founded the company. 88% of those placements were women. Newsflash: This is someone you’re going to want to add to your network immediately.

Jen Zudonyi is the Senior Director of Brand & Consumer Marketing in the Sports Division of Warner Brothers Discovery. She leads marketing across Turner Sports and Bleacher Report specific to the company's NHL property and partnership. Throughout her career, Jen has made it her mission to build and execute marketing strategies that reach new audiences, online and off, for marquee sports and entertainment properties. She is passionate about sports as a vehicle for driving conversation around social progress and an advocate for mental health and wellness in the workplace.

In this episode, Jen and I talk NHL playoffs and what she and her team do to differentiate the NHL on TNT and B/R Open Ice products from other hockey outlets. We discuss the importance of future proofing brands by offering content that showcases the magic of the product - in this case, hockey - and playing that magic up to wider audiences. We also discuss the difference between marketing a cause and driving a cause-related initiative to impact. Jen’s advice for women in business? Don’t be complicit. If you see an opportunity to take a stand for a cause, big or small, take it…

This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.