Pareto Ecommerce - Ecommerce Marketing & Optimization

I spoke at the 2016 Nomad Summit in Thailand on Ecommerce Marketing & Optimization. The title of the presentation was From 5 and 6 Figures a Month to 7 Figures and Beyond. The guys at the summit recorded full audio and video of all presentations so I figured this would make a great podcast episode. There's a whole bunch of stuff in this episode and it gets quite technical so we also have a copy of the presentation audio linked with the slides over on Youtube if you want to follow along. Links from this episode: Audio & Slidedeck: https://www.youtube.com/watch?v=KqEBJBlvRsQ Slideshare Slides: http://www.slideshare.net/secret/1mCPKmA2yxFsja PDF of Sides: http://www.paretoecommerce.com/wp-content/uploads/2016/02/nomad-summit-slides.pdf Nomad Summit: http://www.nomadsummit.com/ Pareto Ecommerce Website: http://www.paretoecommerce.com Subscribe on iTunes: https://*itunes*.apple.com/us/podcast/*pareto*-*ecommerce*-*ecommerce*/id1085068975

In this episode Ed and I chat with our good friend Lisa Reed who is a business consultant with a management accounting background which is quite different to business consultant who has a sales and marketing background. She has many many years of commercial experience both in the corporate arena where she worked with budgets in the billions, through to small corporate and SMBs. This is an absolutely packed episode, full of knowledge bombs, wisdom and light-bulb moments. No matter what level of business you’re operating at, whether you’re at startup phase or working in the $100-200+ million range, this is an episode to listen to. What you'll learn in this episode Why asking your accountant for business advice could be a bad move The 3 types of accountant and why the difference between them is important to be aware of We chat about financial tools and why keeping your books up to date is a critical part of growing your business What "key person reliance" is and why it's bad for business Why you and your ego could be the thing that's limiting your business growth ….and many other foundational components of building and growing a successful business Notes, links and resources from this episode at http://www.paretoecommerce.com/free-resources/ecommerce-online-retail-business-fundamentals/

In this episode I talk with my good friend, Matt Reed who runs two different photography studios: http://PhotographyProject.com.au, which specialises in big photography projects (you'd never guess by the name!) http://PerthProductPhotography.com.au which obviously specialises in product photography! Matt developed a passion photography after spending years honing his skills taking photos of products for his own online store! Photography is one of those online marketing tools that can truly set you apart from the competition. There's something a high quality, professional photo conveys that words simply cannot. There's a whole bunch of stuff we cover in this episode from why photography is so powerful, some of the basics of good website photography and why you shouldn't be DIYing your own photos. If I had to recommend one resource for you to take a look at on our site, it would be this one...simply because I've never heard anyone explain the power of photography as succinctly as Matt does. Notes, links and resources for this episode are at http://www.paretoecommerce.com/free-resources/photography-for-ecommerce/

In the first two episodes of the Ecommerce Marketing and Optimization podcast, I talk with John McIntyre (aka The Autoresponder Guy) from ReEngager.com. In episode one we dive into ecommerce email marketing strategy. When working with new clients that have established ecommerce businesses, I almost always look at email marketing first for a couple of reasons: 1. Because it’s almost a completely free marketing channel AND at the same time when done right can be one of the most effective marketing channels 2. Most ecommerce businesses are doing it poorly or simply not…so in other words, its high impact low hanging fruit Show notes and full details on this episode are at http://www.paretoecommerce.com/free-resources/ecommerce-email-marketing/