The True To You Podcast

Jemma Darling is a passionate creative and lover of visual arts who started her business journey nearly two decades ago with her husband. Always the one with a camera in hand it wasn't until a little over 2 years ago, that she decided to pursue a career in photography full-time. In a short time, Jemma's unique style which blends her love of the ocean had become sought after by local small business owners.

In this conversation, we talk about finding your unique style as a creative in business, her small business journey, balancing a business and family, supporting your mental health as a mum and going all in on a passion and turning it into a viable business.

Website: https://jemmadarling.com.au/ Instagram: https://www.instagram.com/jemmadarlingcreates/

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How do you stand out in a crowded market? As Marty Neumeier would say ‘when everybody zigs, zag’.

You go the opposite way to create a unique point of difference or what we'd call your 'uniqueness factor'.

In this episode, we explore what it means to 'zag', when to start thinking about it and how you can define what that is for you.

Mentioned in this episode:

• Marty Neumeier
• Hermes episode featured on the Acquired Podcast
• Buy Think Less Create More t-shirt

Learn more about Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Alicia Doyle boasts over 17 years experience as an interior designer, spanning across residential and commercial design sectors both locally and abroad.

At some point after the birth of her first child, she realised she'd outgrown the corporate environment, the volume of construction waste and fast pace of the commercial world. Alicia knew there had to be a better fit, and decided it was time to launch Ramble Interiors.

In this conversation, we explore Alicia's story, her upbringing in rural NSW and the journey to following her heart and beginning Ramble. She shares her product development process and some of the less conventional ways she's created awareness around the brand which has seen her pieces featured around the world in residential and commercial settings.

https://rambleinteriors.com.au/ https://www.instagram.com/rambleinteriors/

Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

Why are we so obsessed with nostalgic brands right now? What is it about their marketing that creates a certain feeling? Why do we 'have' to have what they're selling?

Recently, I had the same questions and thought I'd take a deep dive into the content marketing strategy of one of my "so hot right now" brands - Cognilio Palm Beach to see what they're doing right, and why tapping into nostalgia is key.

Cognilio Palm Beach makes a cheeky appearance in this episode which you can listen to after - Ep. 163 - The soft sell, seduction and spicing up your content

Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

Caitlin is a founder, facilitator and coach and host of the award winning entrepreneurship podcast and community lady-brains.

With a deep love for helping women find their purpose and confidence and over 10+ years experience in the media, branding, community and positive psychology space, Caitlin has helped to build multimillion-dollar businesses across Australia, US, Canada, Singapore and Europe. She is also the host of the Female Founder workshops on confidence, courage, strengths, brand and storytelling.

In our conversation we dive into:

• Choosing the non-linear path and not having a clear vision for your career
• How working and living in Miami opened her eyes up to entrepreneurship
• Starting the LadyBrains podcast and it’s phenomenal success
• Building your confidence to speak in public and share your story
• Finding the marketing medium that suits your personality

You can connect with Caitlin here:

www.caitlinjudd.com www.ladybrains.com https://www.instagram.com/caitjudd/

Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

In this episode Ruby shares some research on the state of marketing, funnels and how we can make it fun again.

Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

Excited to welcome back Mary Margaret Skelly to the show for the third time and this time you get an insight into some of the behind the scenes conversations we have in our DM's.

Mary Margaret has been in leadership advisory for 14 years, and have coached, interviewed and placed hundreds of leaders across industries.

Today she works with professionals across industries as they seek to develop as leaders, grow into larger roles, plan major career shifts, and manage their energy. She also guide CEOs of startups and their leadership teams to work effectively together to drive rapid growth.

In this conversation we dive into:

• How her coaching practice has changed post-pandemic and what her clients are focussed on most
• Taylor Swift's crazy schedule and moving away from girl boss era
• Gen Z and the influencer culture
• Energy, emotional fatigue, money and the recession
• Growing your business with relationship building

Click here to learn more about Mary Margaret and her coaching

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Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

As a small business owner who's not a born and bred marketing expert, feeling like you constantly have to keep up with tactics to grow your audience is exhausting.

At the same time, when we're putting out the the same content over and over it's easy to get board - am I right? So how do we stay inspired to keep marketing? What's a way to inject some fun into our work?

In this episode, I'm sharing a strategy that will have you feel excited about creating content, through more experiential marketing that taps directly into how your market wants to feel and what they're buying right now.

Mentioned in this episode:

• Art of Seduction by Robert Greene
• Coniglio Palm Beach
• Love Shack Fancy
• The Story of Lululemon by Chip Wilson

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Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

Anneli Hansson is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she holds a unique position in the market.

Throughout her career she's worked with international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.

This is one of those rare conversations with a creative who has a depth of expertise, and equally unafraid to share openly about her career journey. From working inside large organisations in CBO and CMO roles, to running a boutique agency to branching out into teaching and coaching, Anneli is a clear example of someone who has done both the inner and outer work required to thrive as a creative in the modern economy.

Connect with Anneli on Instagram: https://www.instagram.com/theannelihansson Website: https://www.annelihansson.com/ LinkedIn: https://www.linkedin.com/in/theannelihansson/ YouTube: https://www.youtube.com/@annelihansson5883

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Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

Welcome back to the 2024 season of the True to You Podcast with Ruby Marsh.

Last year I started to notice a shift happening in the worlds of many women in business. A shift that's exciting and empowering. Today I'm sharing what this discovery led me to realise about the podcast moving forward and the sorts of conversations (& doorways) I want it to open up for you in 2024 and beyond.

Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here

Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/