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Women Want More
by Michael J. Silverstein, The Boston Consulting Group (BCG)Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide. They will be responsible for $5 trillion of incremental spending over the next several years — a greater commercial potential than that of the rise of the consumer economies of India and China. Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that don’t meet their needs.The message of Women Want More is that women have the clout to make or break whole categories. Companies that recognize the opportunity of the female economy and respond to it can capture a privileged position in their category and achieve growth for years to come.
Copyright: The Boston Consulting Group, 2009
Episodes
Women Want More has 1 episode in total of non- explicit content. Total playtime is 9:20. The language of the podcast is English. This podcast has been added on November 23rd 2022. It might contain more episodes than the ones shown here. It was last updated on June 14th, 2023 23:09.
