Information Systems and Business Strategic Alignment

Digitization and E-commerce Business Strategies - Feasibility Report - Slide 7

Findings and Justification

Course of action: Business strategies such as cost leadership, differentiation, innovation will be fully realized through automation of business process, if this project is approved and implemented.​

• Considerations on IS Acceptance: Vendor lock-in, Security and Privacy issues are the core issues to address before acceptance criteria is met. ​
  
• Ethical use: E-business automation, Data integration, analytics and visualization, etc.
  

Digitization and E-commerce Business Strategies - slide 6

ICT Requirements to Implement Business Strategy in the Long-term for the Temunah Global.

In line with the previous discussions, business strategies such as cost leadership, and strategic alliance can be implemented through a business transformation that has potential benefits and can meet the long-term strategic needs of the business, customers, and stakeholders.

To implement the above strategies,  the  digitization of business processes is mandatory. The ICT requirement for the implementation of strategies  is cloud infrastructures and enterprise software as a service (SaaS) applications such as:​

• Enterprise Resource Planning (ERP) ​
  
• Customer Relationship Management (CRM)​
  
• Supply Chain Management (SCM)​
  
• Real-Time Business Intelligent (BI)​
  
• Chatbot powered by Artificial Intelligent​
  

Next slide contains the feasibility report of the project

Digitization  and E-commerce Business Strategies - Slide 5

Business Needs: This type of strategic need is the business machinary we put in place to ensure the smooth operation of business strategies. In Temunah Global e-commerce, the number one business strategic needs is an efficient supply chain management (SCM) system that makes sure products are delivered timely, stocks are replenished before depletion, smooth cooperation with many suppliers, etc. The ES which initiates these business processes is ERP II integrated with a real-time BI application. This ES enables the  right automation to take place and gives employees the visibility required to carry out business operations. Sometimes, this ES has the capability to activate business processes in a timely manner. Again, business data to perform analytics for insights is a core strategic need.​

• Customers Need: Due to obsessive focus on our customers' needs, we ensure quality selection criteria of goods displayed in the store-front meets our customers' needs. An implementation of smooth and fast supply chain and logistics to timely deliver products sold to our customers is a priority. An adequate refund and compensation scheme must be implemented. We must use different marketing and feedback mechanisms such as product recommendations, customer reviews, and long-tail strategies to satisfy our customers' needs. ​
  
• Stakeholders Needs: The long-term strategic need of the stakeholders (e.g. investors, employees, customers, and suppliers) is to maintain a healthy financial outlook of the business and a quality payroll, whilst fulfilling customers' needs without compromising business strategies.​
  

Long-term Strategic needs of the Business, its Customers and other Stakeholders.​

In Temunah Global e-business, the Strategic needs are the raw materials, tools, and human resources required to keep the business running, even in the time of uncertainty. The raw materials represents data, tools represents technology, while human resources represents skills and experience. When these core business needs are lacking, external forces (e.g. competitions, government policies, etc.) will force a business to go under. ​

Strategic needs vary depending on the context we view them. In the view lens of:​

• Business​
  
• Customers, and​
  
• Stakeholders​
  

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Digitization  and E-commerce Business Strategies - slide 3

Business Transformation (BT): The degree of business transformation we need now are:​

• Information System Transformation (IST): As a key driver of growth, IS transformation impacts information management resources such as technologies, processes, and people. The IS transformation will enable us to differentiate our business through the digitization of services.​
  
• Transformation of Business Processes (TBP): Digitization of business services leads to the transformation of business processes. This frees us to focus on core business tasks that cannot be automated.​

The Potential benefits are: ​

• A Long-term Return on Investment (ROI)​
  
• Cost Reduction in Business Operations​
  
• Competitive Advantage through Data-driven Decision Making​
  
• Low customer churns​
  
• Realization of business long-term objectives, etc.
  

Digitization and E-commerce Business Strategies - slide 2

The business processes of e-commerce heavily depend on Information Systems (IS) to fulfill the business, customers, and stakeholders’ strategic needs. In e-business, business strategies are built around strategic needs (i.e. data, human resources, processes, and technology). In the context of e-business solutions, we consider the following strategies to suit our needs:​

• Cost leadership: We use IS to reduce the cost of doing business and to lower prices of products sold in our storefronts to achieve a competitive advantage.​
  
• Strategic Alliance: We use IS to create and enhance relationships with our suppliers and logistic partners through enterprise business applications.​
  

Our objective is to achieve the above strategies through business transformation.

Intro - Digitization and E-commerce Business Strategies

Course Name ​
Information Systems and Business Strategic Alignment - Presentation​

Assessment title: Digitization and E-commerce Business Strategies​