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21:34

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Find Your Focus

by Cole's Classroom

Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.

Copyright: © 2023 © 2020 - Find Your Focus

Episodes

Ep 70: Setting Boundaries With Your Clients

23m · Published 03 Aug 08:00

Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers. We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to have better relationships with our clients. Leah shares a few tough situations we can find ourselves in and offers helpful ways to handle them with professional grace.

Show Links:

  • https://www.instagram.com/lcj_photography/
  • https://www.facebook.com/LCJPhotos
  • http://lcjphotography.ca

Show Takeaways:

  • Hear how being excited with your shoot will help you authentically show up for the client, creating a more comfortable customer experience.
  • Learn how to set boundaries on how you want to be treated, creating mutual respect, healthy relationships, and setting expectations with clients.
  • Discover why it is important to learn to listen to your gut, and intuition as a photographer.

Ep 70: Setting Boundaries With Your Clients

23m · Published 03 Aug 08:00

Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers. We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to have better relationships with our clients. Leah shares a few tough situations we can find ourselves in and offers helpful ways to handle them with professional grace.

Show Links:

  • https://www.instagram.com/lcj_photography/
  • https://www.facebook.com/LCJPhotos
  • http://lcjphotography.ca

Show Takeaways:

  • Hear how being excited with your shoot will help you authentically show up for the client, creating a more comfortable customer experience.
  • Learn how to set boundaries on how you want to be treated, creating mutual respect, healthy relationships, and setting expectations with clients.
  • Discover why it is important to learn to listen to your gut, and intuition as a photographer.

Ep 69: IPS, Digital or Hybrid: Which One Suits Your Business?

26m · Published 27 Jul 08:00

Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality.

Listeners can expect to hear valuable information about marketing, customer retention and pricing in a clear, applicable, and relatable way with this engaging episode.

Show Links:

  • https://kirstiemarie.com
  • https://www.kmplearn.com

Show Takeaways:

  • Be clear on the type of customer experience you want your clients to walk away with.

  • Assess how your talents, personality, and beliefs can help cultivate the desired client experience and build a successful business.

  • Listen for ideas to care for clients after the gallery is delivered to foster client relationships.

Ep 69: IPS, Digital or Hybrid: Which One Suits Your Business?

26m · Published 27 Jul 08:00

Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality.

Listeners can expect to hear valuable information about marketing, customer retention and pricing in a clear, applicable, and relatable way with this engaging episode.

Show Links:

  • https://kirstiemarie.com
  • https://www.kmplearn.com

Show Takeaways:

  • Be clear on the type of customer experience you want your clients to walk away with.

  • Assess how your talents, personality, and beliefs can help cultivate the desired client experience and build a successful business.

  • Listen for ideas to care for clients after the gallery is delivered to foster client relationships.

Ep 68: Using Your Personality to Shape Your Sessions

16m · Published 20 Jul 08:00

Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an extrovert, introvert, or ambivert will require a new perspective on how to use your personality to shape your client experience and sessions.

Show Links:

  • Facebook https://www.facebook.com/tatianakphoto
  • Instagram https://www.instagram.com/tatianakphoto/

Show Takeaways:

  • You will learn how to use your personality and natural talents to enhance the way you shoot and interact with clients
  • Discover ways to get comfortable with who you are and focus on what you do best to discover your ideal niche
  • Uncover some of the benefits to trying out new types of photography while sticking to your area of expertise.

Ep 68: Using Your Personality to Shape Your Sessions

16m · Published 20 Jul 08:00

Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an extrovert, introvert, or ambivert will require a new perspective on how to use your personality to shape your client experience and sessions.

Show Links:

  • Facebook https://www.facebook.com/tatianakphoto
  • Instagram https://www.instagram.com/tatianakphoto/

Show Takeaways:

  • You will learn how to use your personality and natural talents to enhance the way you shoot and interact with clients
  • Discover ways to get comfortable with who you are and focus on what you do best to discover your ideal niche
  • Uncover some of the benefits to trying out new types of photography while sticking to your area of expertise.

Ep 67: Building a Client Closet: A Wardrobe for All Shapes and Sizes

27m · Published 13 Jul 08:00

Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet for client sessions with less work for her.

Show Takeaways:

  • Learn how Stephanie shifted away from the industry norm to make her business stand apart.
  • The things you should consider when starting a client closet
    • Start small with versatile pieces in style and sizing
    • Focus on timeless neutrals; use color in less expensive accessories
    • Purchase high quality name brand core pieces

Ep 67: Building a Client Closet: A Wardrobe for All Shapes and Sizes

27m · Published 13 Jul 08:00

Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet for client sessions with less work for her.

Show Takeaways:

  • Learn how Stephanie shifted away from the industry norm to make her business stand apart.
  • The things you should consider when starting a client closet
    • Start small with versatile pieces in style and sizing
    • Focus on timeless neutrals; use color in less expensive accessories
    • Purchase high quality name brand core pieces

Ep 66: Using TikTok & IG Reels to Grow Client Bookings

19m · Published 06 Jul 08:00

Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age 34 and had to learn business and photography. She tripled her social media following in only a few months using short-form video.

Show Takeaways:

  • Find out how Nastasha leveraged TikTok videos to grow her following and turn those followers into clients
  • Learn why video is the future of marketing, and how you can show up and serve your client through this medium
  • Understand the difference between copying someone else’s content and gaining inspiration from it

Ep 66: Using TikTok & IG Reels to Grow Client Bookings

19m · Published 06 Jul 08:00

Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age 34 and had to learn business and photography. She tripled her social media following in only a few months using short-form video.

Show Takeaways:

  • Find out how Nastasha leveraged TikTok videos to grow her following and turn those followers into clients
  • Learn why video is the future of marketing, and how you can show up and serve your client through this medium
  • Understand the difference between copying someone else’s content and gaining inspiration from it

Find Your Focus has 140 episodes in total of non- explicit content. Total playtime is 50:21:34. The language of the podcast is English. This podcast has been added on August 6th 2022. It might contain more episodes than the ones shown here. It was last updated on February 22nd, 2024 10:11.

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