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Food Leaders Podcast
by Savor.fmThe Food business is going through a massive change in awareness, technology, and how operators and consumers engage with the future of food. Operator and consumer demand have highlighted a whole new landscape for the food and beverage business today, and their expectations are higher than ever before. You can no longer be just a great company today - you have to shift your imagination to innovate at a whole new level. Join us as we explore how new-age companies, innovators, and tastemakers are changing the food system on a global scale.
Copyright: Savor.fm
Episodes
Next-Generation Customer Experience
21m · PublishedThat’s the advice from Marc Gordon, The Customer Experience Expert, an internationally recognized speaker in the field of customer experience. Though Gordon has helped businesses in a variety of fields, he has some specific tips for how those in the food industry can support their customers during this tumultuous time.
Clean Food Consumer Research Explained
21m · PublishedIn this podcast episode, Rigo Viezca, Head of Global Solutions for Signals Analytics, explains the roots of the “clean label” revolution, and dives into how his company helps brands make smart decisions to stay on top of that trend.
Alternative Proteins and Consumer Trends Driving the Interest
5m · PublishedIn this podcast episode,Livio Bisterzo, Founder and CEO ofHippeas, shares how millennial snacking habits are driving the company’s product development and advertising strategies. He says the company seeks to “build a world around our consumers” in order to grow the brand into a multifaceted platform for healthy snacking.
Sustainability With A Focus On Animal Welfare - Tyson Foods, Inc.
28m · PublishedFood Leaders: John Koch on Flavor Trends 2020
10m · PublishedVolpi Foods CEO on Implementing Sustainability in 2020
9m · PublishedKnouse Foods on Apple Butter and Identifying Fads vs. Trends
15m · PublishedThe podcast’s opening episode features Todd Michael, the director of sales for the food service division of Knouse Foods. With 150 growers, six processing plants in two states, and over fifty years of service, Knouse Foods is a grower-owned co-op that prioritizes high quality, nutritious ingredients. Some of the brands that have partnered with the co-op include household names like Musselman’s and Lucky Leaf.
“We’ve looked at trends in data as well as our customer needs and wants, and we wanted to look at what the future could hold as far as apple butter and unique flavors,” says Michael. “We’re beyond the millennials. We’re tapping into the future generation as well as the current base.”
Knouse Foods is adding a number of new flavors to its product line, and the company has a particularly unique approach when it comes to crafting and understanding apple butter. “Apple butter is made by slow simmering of our grower apples, and we add a little sugar and spice to it,” says Michael. “It’s more than just a spread—it’s also a delicious and versatile ingredient.”
While Knouse Foods is tapping into current trends, Michael advises new or emerging businesses to be careful about investing in a recently popular concept or type of product. Trends can transform into a forgotten fad in the span of a year, and product development typically requires nine to eighteen months before launch. Gather as much market data as possible regarding packaging, flavors, and consumer wants and needs first.
“We want to yield the best results for our growers,” adds Michael. “We’re successful on our side, and they’re successful on their side. That’s our largest differentiators from our competitors.”
This episode is sponsored by IFMA. Check out the podcast above to learn more about the company’s conservation efforts, multimillion water treatment facility, and its solar power innovations in Pennsylvania!
Food Leaders Podcast has 7 episodes in total of non- explicit content. Total playtime is 1:52:32. The language of the podcast is English. This podcast has been added on August 7th 2022. It might contain more episodes than the ones shown here. It was last updated on November 21st, 2023 23:11.