White Gardenia Podcast

We live in a culture where we work hard and we never stop. Sometimes it can be difficult to truly unwind after a hard day’s work and get ready for a great night of rest. If we’re not careful, unwinding at the end of the day can be reduced to Netflix or Disney+. Nothing wrong with that, but you work too hard to NOT have a great way to unwind at night. So here's a little inspiration: 10 ways to unwind at night. If you do any number of these, you'll prepare yourself for a great night of rest. 

2020 was definitely a crazy year, but we've got plans to help you make 2021 your best year yet! In this episode we discuss our new plans for 2021, which includes a preview of the NEW White Gardenia Membership. Life is short, and it's precious. So simplify!

The holidays are our favorite time of year! But with the holidays comes a lot of stress. So we have some tips to help you get ahead so you don’t feel behind or stressed going into this holiday season.

Lyndsey is a brand photographer and a brand coach. She helps business leaders define their brand identity, and helps them communicate this through their pictures. She’s also a mom, and recently switched to her new business. In our conversation she shares some tips on branding and photography, but she also shares her story of how she got where she is, some of the challenges she faces, and the lessons she has learned.

For most of us, all we have for a camera is our smartphone. And that's ok! In this episode, I interview Jacob Fry - a director, a filmmaker and an entrepreneur. In this interview he shares some tips from his experiences as an entrepreneur, as a filmmaker, AND he gives some tips about how to use your iPhone to take high quality photos and videos.

If you’re starting out, or building your business, there can be very slow times. Very quiet times. Where everything seems dead, there’s no momentum, and you’re second guessing everything. In this episode, I want to address what to do when nothing’s happening. When it seems quiet. When you seem looked over, forgotten, and when it feels like no one is paying attention to your business.

If you don't communicate the right way about your products, you could be missing out on a lot of money! In this episode we discuss how to raise the value of your products, and potentially charge more for them. If you implement these concepts, you'll raise their value, and also cultivate loyal customers. 

Unless you’re going to take out a business loan or open a line of credit, you’ve probably got a very small budget for starting out. These are the best tools and resources we’ve used as we’ve started out. The best part: they’re FREE. Now, here’s our criteria for making this list: it’s FREE but doesn’t LOOK free. These are tools you'll feel confident using as you start your business - even on a shoestring budget. 

You've probably had some great (and not-so-great!) experiences with customer service. In this episode we lay out 9 ways to go the extra mile when caring for your customers. If you do these 9 things you’ll delight your customers, attract loyal customers, and build a reputation of trust. 

If you aren't consistent in your branding, you don't have a brand! Your brand is your identity. These are the 5 elements that affect your brand. If you develop these areas of your brand, you'll solidify your brand's identity, and grow your audience more effectively.