Podcasting Q&A

In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor. 

TIPS FOR MAKING A GOOD FIRST IMPRESSION

1. Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
2. Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
3. Be clear & confident: be concise, friendly, & confident in the way you write your email

CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!

A pitch email should have three basic things: 

• Podcast name and a brief description
• Why you think the sponsor would be a good fit
• Links to the podcast website & socials

Remember, be personable and friendly!

Things to avoid:

• Complaining about how hard it is to find sponsorships
• Including large attachments such as audio files or press kits 
• Asking for too many sponsorships upfront

WHERE TO FIND SPONSORS:

Cold Email

• Target emails to appropriate brands
• Listen to other podcasts in your niche to find brands interested in podcast advertising
• Try finding a local company with a digital storefront

Podcast Ad Marketplace

• Podcorn.com
• Gumball.fm

Agency or Network Representation

• Advertisecast.com
• Midroll
• True Native Media

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods

In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor. 

TIPS FOR MAKING A GOOD FIRST IMPRESSION

1. Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
2. Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
3. Be clear & confident: be concise, friendly, & confident in the way you write your email

CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!

A pitch email should have three basic things: 

• Podcast name and a brief description
• Why you think the sponsor would be a good fit
• Links to the podcast website & socials

Remember, be personable and friendly!

Things to avoid:

• Complaining about how hard it is to find sponsorships
• Including large attachments such as audio files or press kits 
• Asking for too many sponsorships upfront

WHERE TO FIND SPONSORS:

Cold Email

• Target emails to appropriate brands
• Listen to other podcasts in your niche to find brands interested in podcast advertising
• Try finding a local company with a digital storefront

Podcast Ad Marketplace

• Podcorn.com
• Gumball.fm

Agency or Network Representation

• Advertisecast.com
• Midroll
• True Native Media

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods

In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.

PITCH DECK
Here are some sites that have pitch deck templates:

• https://www.beautiful.ai
• https://www.canva.com
• https://slidebean.com
• https://www.google.com/slides

Slides to include in your pitch deck: 

1. TITLE: Podcast Artwork, Name, & Tagline
2. ABOUT: Short summary, podcast info & genre, mission, etc.
3. AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
   Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)
4. PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with. 
5. TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.

ONE PAGER/SINGLE SHEET
Use a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet.

Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows!


Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods

In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.

PITCH DECK
Here are some sites that have pitch deck templates:

• https://www.beautiful.ai
• https://www.canva.com
• https://slidebean.com
• https://www.google.com/slides

Slides to include in your pitch deck: 

1. TITLE: Podcast Artwork, Name, & Tagline
2. ABOUT: Short summary, podcast info & genre, mission, etc.
3. AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
   Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)
4. PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with. 
5. TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.

ONE PAGER/SINGLE SHEET
Use a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet.

Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows!


Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods

Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!

Things covered in this episode & links:

WRITE A SCRIPT
A podcast promo must be 12-40 seconds long, so be concise with information. 

5 Things to Include:

1. Podcast name
2. One-sentence description
3. Who the podcast is for
4. Why they should listen
5. Call to action

RECORD

• Record in a sound-treated environment
• Use a microphone 
• Record multiple takes and versions (practice makes perfect!)

EDIT & POLISH

Tips for editing vocals:

• Remove unwanted sounds or awkward pauses
• Consistent audio volume throughout
• If ad is too long, try speeding up vocals 1-5% to fit 

Sound effects and music:

https://www.buzzsprout.com/blog/free-music-for-podcasts

Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.

ALBAN'S TWITTER & CUNNINGHAM'S LAW
Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg
Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online


*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.

Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!

Things covered in this episode & links:

WRITE A SCRIPT
A podcast promo must be 12-40 seconds long, so be concise with information. 

5 Things to Include:

1. Podcast name
2. One-sentence description
3. Who the podcast is for
4. Why they should listen
5. Call to action

RECORD

• Record in a sound-treated environment
• Use a microphone 
• Record multiple takes and versions (practice makes perfect!)

EDIT & POLISH

Tips for editing vocals:

• Remove unwanted sounds or awkward pauses
• Consistent audio volume throughout
• If ad is too long, try speeding up vocals 1-5% to fit 

Sound effects and music:

https://www.buzzsprout.com/blog/free-music-for-podcasts

Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.

ALBAN'S TWITTER & CUNNINGHAM'S LAW
Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg
Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online


*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.

In this episode, Claire asks how to make the most of the QR Code she purchased for her podcast.
To listen to Claire's podcast, From the Horsebox, visit her website: https://fromthehorsebox.buzzsprout.com/

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

In this episode, Claire asks how to make the most of the QR Code she purchased for her podcast.
To listen to Claire's podcast, From the Horsebox, visit her website: https://fromthehorsebox.buzzsprout.com/

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

In this episode, Joshua asks, "Exactly how important is transcribing?"
 
Thanks for the question, Joshua! You can check out Joshua's podcast, 4th and Flex Fantasy Football Podcast here: https://4thandflexpodcast.buzzsprout.com/

What podcast transcripts do:

• make your content more accessible to listeners who are hard of hearing.
• boost SEO so search engines like Google can find your content.
• can heighten listener engagement, and
• make it easy for listeners to share quotes to social media.

Human-Transcription Services:

• Rev ($1.25/min and 99% accuracy),
• GoTranscript ($0.86/min and 99%+ accuracy), or
• hiring a freelance transcriber from Upwork ($10-$100; accuracy varies).

Automated Transcription Services: 

• Otter.ai
• Temi
• Rev
• Sonix.ai
• Descript
• Scribie
• Trint

Do-It-Yourself Transcription:
For examples of transcript formatting, check out Buzzcast & Podcasting Q&A transcripts. 

• https://pqa.buzzsprout.com
• https://buzzcast.buzzsprout.com

Buzzsprout Blogs & Videos:

How to Transcribe Your Podcast [2021]: https://www.buzzsprout.com/blog/transcribe-your-podcast
How to Add Transcripts to Your Podcast Episodes (Video): https://www.youtube.com/watch?v=N1fJ3K4vvq4

In this episode, Joshua asks, "Exactly how important is transcribing?"
 
Thanks for the question, Joshua! You can check out Joshua's podcast, 4th and Flex Fantasy Football Podcast here: https://4thandflexpodcast.buzzsprout.com/

What podcast transcripts do:

• make your content more accessible to listeners who are hard of hearing.
• boost SEO so search engines like Google can find your content.
• can heighten listener engagement, and
• make it easy for listeners to share quotes to social media.

Human-Transcription Services:

• Rev ($1.25/min and 99% accuracy),
• GoTranscript ($0.86/min and 99%+ accuracy), or
• hiring a freelance transcriber from Upwork ($10-$100; accuracy varies).

Automated Transcription Services: 

• Otter.ai
• Temi
• Rev
• Sonix.ai
• Descript
• Scribie
• Trint

Do-It-Yourself Transcription:
For examples of transcript formatting, check out Buzzcast & Podcasting Q&A transcripts. 

• https://pqa.buzzsprout.com
• https://buzzcast.buzzsprout.com

Buzzsprout Blogs & Videos:

How to Transcribe Your Podcast [2021]: https://www.buzzsprout.com/blog/transcribe-your-podcast
How to Add Transcripts to Your Podcast Episodes (Video): https://www.youtube.com/watch?v=N1fJ3K4vvq4