Stamats Insights

Some agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now.

Millions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house.

Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results?

In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resources and what you want the future to look like. Listen now.

Want to learn more? Attend Bob’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

When more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations.

Want to learn more? Attend my session with Terri Giltner, System Director of Marketing at Kentucky Community and Technical College System on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is?

It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house.

In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started – and when to ask for expert help. Listen now.

Want to learn more? Attend Joan’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

Some tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process.

On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now.

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A solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution.

In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagement agency, shares how his creative team helps higher ed institutions discover their brand voice through the Three Es of Branding: Engagement, elevation, and experience. Listen now.

Want to learn more? Attend Bill's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected?

In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virginia University implements dashboards and workflows to achieve their marketing goals. Listen now.

Want to learn more? Attend Dave's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now.

The marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes.

Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy and approach. Listen now.

Want to learn more about Agile marketing? Come to my session at the Stamats 2020 Conference in Savannah, GA. Register now.

In this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now.

Want to learn more? Attend my Demand Generation session at the Stamats 2020 Conference in Savannah, GA. Register now.