Conversations with Big Rich

ORMHOF inductee Brian Chuchua, Class of 1978, drops some cherry bombs on us as he tells the Jeep history from the beginning. From paying $5,000 for a Jeep franchise to participating in year 2 of Jeep Jamboree to racing the first Mexican 1000 and founding SEMA. So grateful to interview long-time history-makers in the industry. Congratulations to Brian Chuchua, a 1978 inductee into ORMHOF, Brian is why we say; legends live at ORMHOF.org.  Be sure to tune in on your favorite podcast app.

5:09 – education today is not career-advancing, for sure

10:59 – I was drag racing my Jeep with the V8 at all the local drag strips                                

14:28 – I made the cover of Popular Mechanics 

17:24 – the Pan American highway existed, but the bridges did not, so you had to ford all these rivers

25:15 – I drove my Jeep up the steps of the Sydney Opera House

30:09 – we built the first Blazer and sold the name to Chevrolet

36:54 – the original SEMA was to fight the legislation on wheels

Special thanks to ORMHOF.org for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

Community-minded, Tyler Laursen is on episode 170 of Conversations with Big Rich. Tyler brings a rich history of giving back to the industry, from improving products at MorrFlate to educating wheelers on best practices on the SnailTrail 4x4 podcast; listen in to see what all he’s up to.  It’s a great listen, be sure to tune in on your favorite podcast app.

10:45 – You’ve got everything within two hours of Sac; the beach, hunting, the mountains, wheeling, whitewater rafting

15:13 – if you’re passionate about something, I found the best way to make sure it succeeds is just do it and take it over              

19:57 – Right place, right time with a good product that solved a major pain point 

33:03 – I hate patents; I think they are something companies hide behind to hide bad customer service

38:24 – I’m all for DIY; there’s a lot of really rad stuff in the industry that came from the garage

44:31 – it’s people who love going out wheeling and love helping people

57:53 – Toyota first Gens are like legos; you just put them together and bolt them together

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

Community-minded, Tyler Laursen is on episode 170 of Conversations with Big Rich. Tyler brings a rich history of giving back to the industry, from improving products at MorrFlate to educating wheelers on best practices on the SnailTrail 4x4 podcast; listen in to see what all he’s up to.  It’s a great listen, be sure to tune in on your favorite podcast app.

10:45 – You’ve got everything within two hours of Sac; the beach, hunting, the mountains, wheeling, whitewater rafting

15:13 – if you’re passionate about something, I found the best way to make sure it succeeds is just do it and take it over              

19:57 – Right place, right time with a good product that solved a major pain point 

33:03 – I hate patents; I think they are something companies hide behind to hide bad customer service

38:24 – I’m all for DIY; there’s a lot of really rad stuff in the industry that came from the garage

44:31 – it’s people who love going out wheeling and love helping people

57:53 – Toyota first Gens are like legos; you just put them together and bolt them together

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

Class of 1978 inductee Vic Wilson comes with many accolades including the first ever winner of the Mexican 1000 in 1967. Long-time racer, track promoter and Volkswagen guy, Vic brings the memories alive for us. Congratulations to Vic Wilson, a 1978 inductee into ORMHOF, Vic Wilson is why we say; legends live at ORMHOF.org.  Be sure to tune in on your favorite podcast app.

7:06 – in those days, dirt bikes weren’t available

14:21 – I modified the mount for the 50 caliber machine gun to make a roll bar           

19:34 – “you enjoy racing, how would you like to drive my Meyer’s Manx in this first race?” 

29:14 – no pit stops, no gas stations, Bruce organized people to be at certain locations to fuel us.

38:10 – I raced the Toyota Land Cruiser, broke my nose because the thing is so bloody heavy in the front

44:20 – because of my involvement in Saddleback Park, I got to build, design and layout offroad vehicle parks in California

Special thanks to ORMHOF.org for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

Class of 1978 inductee Vic Wilson comes with many accolades including the first ever winner of the Mexican 1000 in 1967. Long-time racer, track promoter and Volkswagen guy, Vic brings the memories alive for us. Congratulations to Vic Wilson, a 1978 inductee into ORMHOF, Vic Wilson is why we say; legends live at ORMHOF.org.  Be sure to tune in on your favorite podcast app.

7:06 – in those days, dirt bikes weren’t available

14:21 – I modified the mount for the 50 caliber machine gun to make a roll bar           

19:34 – “you enjoy racing, how would you like to drive my Meyer’s Manx in this first race?” 

29:14 – no pit stops, no gas stations, Bruce organized people to be at certain locations to fuel us.

38:10 – I raced the Toyota Land Cruiser, broke my nose because the thing is so bloody heavy in the front

44:20 – because of my involvement in Saddleback Park, I got to build, design and layout offroad vehicle parks in California

Special thanks to ORMHOF.org for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

King of the Motos, Rebelle Rally, Dirt Bike Test, Dakar, and the Jimmy Lewis Off-Road Riding School… there are a lot of balls in the air for a self-proclaimed washed-up motorcycle racer. Take a trip around the world with Jimmy and Rich while they talk about the evolution of motorcycles in off-road.  It’s a great listen, be sure to tune in on your favorite podcast app.

4:15 – I was only interested in school because it kept the motorcycles coming

11:18 – the original deal was we would ride once a month; it wasn’t going to become a thing              

20:20 – I want to do this, how can you race and make money? 

30:11 – I was really enjoying what I was doing, basically living in my box van, traveling around the country, and racing

34:10 – “Hey, do you want my job?”

38:54 – “We might be able to put something together for Dakar” – so, it was game on!

48:19 – you train and you focus and you do the right thing

58:03 – The way I like to put it is I ride the race, I don’t race the race

1:06:14 – I understood our audience, I knew who I was talking to

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

King of the Motos, Rebelle Rally, Dirt Bike Test, Dakar, and the Jimmy Lewis Off-Road Riding School… there are a lot of balls in the air for a self-proclaimed washed-up motorcycle racer. Take a trip around the world with Jimmy and Rich while they talk about the evolution of motorcycles in off-road.  It’s a great listen, be sure to tune in on your favorite podcast app.

4:15 – I was only interested in school because it kept the motorcycles coming

11:18 – the original deal was we would ride once a month; it wasn’t going to become a thing              

20:20 – I want to do this, how can you race and make money? 

30:11 – I was really enjoying what I was doing, basically living in my box van, traveling around the country, and racing

34:10 – “Hey, do you want my job?”

38:54 – “We might be able to put something together for Dakar” – so, it was game on!

48:19 – you train and you focus and you do the right thing

58:03 – The way I like to put it is I ride the race, I don’t race the race

1:06:14 – I understood our audience, I knew who I was talking to

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.

Family man, Nate Hurst – the milkman, joins us on Episode 167 to talk about competitive rockcrawling, Rock Crawlers for Sale, and the Delta Classic Rock Crawl. Still on a high from a great weekend at Delta, Nate tells some funny stories about him and Ryan Maxfield. It’s a great listen, be sure to tune in on your favorite podcast app.

4:52 – It was a curse, doing well in school pretty easily, it was a curse

12:18 – it was really awesome until 3 months ago, our bank collapsed in outstanding fashion              

17:01 – my dad’s desire to work on stuff himself molded me a bit 

22:06 – then, in 2008, I bought the current XJ I have, Snowflake

28:43 – “Well, are you going around for the bonus line?” I was like, year, I’m doing the bonus line!

36:51 – I have the big check for $45 hanging in my garage

41:56 – the relationship is crazy because we’ve got each others lives in our hands

51:15 – He’s like, where’s the cone at? And she held her hands right up in the air, and then patted the cone three or four time – the cones’ right here!

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Family man, Nate Hurst – the milkman, joins us on Episode 167 to talk about competitive rockcrawling, Rock Crawlers for Sale, and the Delta Classic Rock Crawl. Still on a high from a great weekend at Delta, Nate tells some funny stories about him and Ryan Maxfield. It’s a great listen, be sure to tune in on your favorite podcast app.

4:52 – It was a curse, doing well in school pretty easily, it was a curse

12:18 – it was really awesome until 3 months ago, our bank collapsed in outstanding fashion              

17:01 – my dad’s desire to work on stuff himself molded me a bit 

22:06 – then, in 2008, I bought the current XJ I have, Snowflake

28:43 – “Well, are you going around for the bonus line?” I was like, year, I’m doing the bonus line!

36:51 – I have the big check for $45 hanging in my garage

41:56 – the relationship is crazy because we’ve got each others lives in our hands

51:15 – He’s like, where’s the cone at? And she held her hands right up in the air, and then patted the cone three or four time – the cones’ right here!

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

If you’re a military vet, look up Admiral Mike with Mag7 and WarFighter Made, you’ll likely find him in Baja; he’ll help you find your family. Offroad or military, there is so much love. Mike tells a great story and the history of Mag7 – real and embellished. It’s a great listen, be sure to tune in on your favorite podcast app.

4:43 – I decided I needed something that was a little more comfortable to drive, so I moved up to a class 9

9:29 – What I love about this offroad community is my family, my earned family              

15:40 – there is the truth, and then there is the embellishments of the truth 

25:05 – The logistics is what makes us successful

34:13 – I look at what we do in Mag7; it’s almost like a special forces organization, they’re self-selecting in what they do

47:48 – I’m absolutely convinced that we lose 22 vets a day to suicide because they’ve lost a sense of purpose and they’ve lost that military family

53:29 – people don’t know that Bruce Meyers was a real hero in World War II

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

Be sure to listen on your favorite podcast app.